filmmaking Archives - Lens Head Media

How To Train Your Dragon (2025) Was “Filmed for IMAX.” What Does That Mean?

lensheadmedia on June 18, 2025

With the new live action How to Train Your Dragon movie being promoted as “filmed for IMAX,” you might be wondering if that means the production used IMAX’s giant cameras. The short answer is no. This phrase does not mean the filmmakers used IMAX-branded equipment, but rather that the film was created with IMAX’s unique standards and expanded screen formats in mind. It was more than likely shot on a top-tier camera like the ARRI Alexa 35.

Understanding the Language: Filmed for IMAX vs Shot with IMAX

IMAX uses two distinct phrases to describe how a movie was made. “Shot with IMAX” refers to productions that were recorded using IMAX’s actual cameras, which use large format film or high-resolution digital sensors. These cameras offer an unmatched level of image detail but are heavy, expensive, and technically demanding. As a result, they are usually reserved for high-profile directors like Christopher Nolan.

“Filmed for IMAX,” on the other hand, refers to productions that use IMAX-certified digital cameras and follow specific guidelines to ensure the movie looks its best on IMAX screens. This includes attention to resolution, image depth, color, and especially the framing within IMAX’s taller aspect ratios. The phrase is part of a program launched by IMAX to bring more flexibility to filmmakers while still enhancing the visual quality for IMAX theaters.

Why This Matters for How to Train Your Dragon

The phrase “filmed for IMAX” means that the filmmakers made conscious choices to frame and finish the movie in a way that takes advantage of IMAX theaters’ unique size and scope. This does not mean there will be drastic screen expansions like you would see with traditional IMAX cameras, but it does mean you will get a more immersive image when viewed in an IMAX auditorium.

It is very likely that this film was shot using the ARRI Alexa 35 as cinematographer Bill Pope has filmed his last few projects on the camera. These systems are renowned for their rich color reproduction, sharp image capture, and dynamic range. They are also approved by IMAX for use in the “filmed for IMAX” category. While they do not carry the same cachet as IMAX’s native film cameras, they can produce an image that is more than capable of filling large premium screens with clarity and depth.

Technical Details That Make a Difference

There are a few key elements that separate “filmed for IMAX” productions from standard digital releases:

IMAX-certified cameras – These are digital cameras that have been tested by IMAX and approved for their image quality, resolution, and stability.

Aspect ratio optimization – Most traditional movies are framed at 2.39 to 1. IMAX films often take advantage of a taller 1.90 to 1 aspect ratio. When directors shoot with that in mind, audiences can enjoy more vertical image real estate, which adds to the feeling of immersion.

Post production process – After the footage is captured, it goes through an IMAX-specific workflow to ensure it meets their high standards for sharpness, color accuracy, and sound mixing.

What This Means for the Viewer

When you watch How to Train Your Dragon in an IMAX theater, you will not see the sudden changes in screen size that happen when films are shot with true IMAX cameras. However, you will get an image that is framed and finished for the larger screen format, giving you more visual detail and a better sense of scale. The colors will be richer, the audio will be more dynamic, and the compositions will be adjusted to make the most of the vertical space.

Final Thoughts

It is easy to assume that anything “filmed for IMAX” means high-end equipment and elaborate production setups. While that is not always the case, it does mean that the filmmakers made thoughtful decisions during production and post-production to give audiences a better theatrical experience. Whether or not IMAX cameras were involved, the movie was built to shine on a premium screen.

When you see the phrase “filmed for IMAX,” you are getting a glimpse into the creative intent behind the film not just its technical specs. With How to Train Your Dragon, that intent was to provide viewers with a bigger, brighter, and more immersive world to enjoy.

Why a Clean Cyc Wall Is Essential for Professional Video and Photo Shoots

lensheadmedia on June 17, 2025

When it comes to professional video and photo production, small details make a huge difference. One of the most overlooked elements on any set is the white cyc wall. It is a staple in studios for a reason. A clean cyc wall allows for seamless backgrounds, easy subject isolation, and high-end commercial polish. But here is the catch: if that cyc wall is not clean and freshly painted, it can ruin your entire shoot.

Whether you are filming a commercial, conducting a product shoot, or shooting talent for green screen replacement, a clean cyc wall is the foundation for flawless visuals. The moment dirt, scuff marks, or footprints start to build up, that seamless effect disappears and your post-production process gets a whole lot harder.

What Is a Cyc Wall and Why Does It Matter

A cyc wall, or cyclorama, is a curved wall used as a backdrop that creates the illusion of infinite space. Most often painted white, these walls are used to eliminate harsh corners or shadows, giving you a perfect blank canvas for lighting and visual effects. The purpose is simple: to direct full attention to your subject and provide maximum flexibility during the edit.

But for that effect to work, the surface of the wall needs to be pristine. Smudges, stains, and dark marks from shoes or equipment become glaringly obvious on camera, especially in high-resolution formats. Even slight imperfections in the surface can cause unwanted distractions and cost you time and money during color correction.

How a Dirty Cyc Wall Can Derail a Shoot

Imagine setting up your lights, prepping your subject, dialing in your camera settings only to find that the background has visible dirt patches that catch the light. What seemed like a perfect shot now looks unprofessional and uneven. Worse, your post team may have to spend hours digitally masking or cloning out marks that should never have been there in the first place.

For fashion, beauty, product, or branded content shoots, a dirty cyc wall can hurt the overall quality of the visuals and negatively affect the perception of your brand. Clients and talent notice when something looks off. You might not get another chance to make that first impression.

Dirt and discoloration also affect how light bounces inside the space. A clean white surface reflects light evenly, allowing for soft, controlled lighting setups. Once that wall starts to dull or stain, your lighting becomes uneven and your subject might pick up tints or shadows that throw off your entire look.

Why Regular Painting Is Necessary

The only way to keep a cyc wall shoot-ready is by repainting it regularly. Standard white paint gets scuffed easily, especially in high-traffic studios where people walk on the floor portion of the wall or move large gear across it. Even a single day of use can leave visible marks.

Studios that cut corners by not repainting between shoots might offer a lower rental rate up front, but the final cost to your project can be much higher. If your shoot is compromised by a dirty cyc wall, you may need retakes, heavy post-production cleanup, or even a reshoot altogether. Not to mention the creative stress it causes on set.

A Clean Cyc Wall Means Clean Results

Professionalism is all about preparation. When you step into a studio with a clean cyc wall, your team can focus on creativity and execution, not scrambling to work around a dirty background. It sets the tone for the day, helps your lighting team get the look they want, and saves your editor a ton of headaches.

At the end of the day, a cyc wall is not just a background. It is part of your visual identity. When it is bright, clean, and seamless, it enhances your brand and your production value.

At Lens Head Media, Clean Is the Standard

At Lens Head Media, we believe your shoot deserves the best conditions possible and that starts with a clean cyc wall. That is why we never charge extra for a fresh coat of paint. Whether you are shooting a commercial, a product spot, or content for social, our cyc wall is always clean and camera-ready. We repaint it regularly to make sure you walk into a flawless space, every time.

No surprises. No hidden fees. Just a clean cyc wall that makes your work look its best.

Tyler Perry’s Hollywood Power Move: How He Built One of America’s Largest Studios from the Ground Up

lensheadmedia on June 10, 2025

Tyler Perry’s journey from playwright to media mogul culminated in one of the most remarkable achievements in modern entertainment. In 2006 he founded Very Perry Productions, which became Tyler Perry Studios, aiming to build a world-class space where his films and shows could be made with creative control. His vision reached a milestone in 2019 when he officially opened the massive studio complex in Atlanta, transforming a former military base into one of America’s largest film studios.

From Modest Beginnings to Media Empire

Perry launched his production company in 2006 after achieving success with his Madea character and stage plays. The company quickly expanded to television with hits like House of Payne and Meet the Browns, and branched into film through partnerships with Lionsgate. Strategically, Perry invested in studio space in southwest Atlanta, acquiring two former Delta Air Lines buildings in Greenbriar in 2008. That early studio provided 200,000 square feet of sets and offices, and established a production presence that he would soon outgrow.

Vision and Acquisition of Fort McPherson

By 2015 Perry had his sights on a much larger project: acquiring the 330-acre site of the former Fort McPherson Army base in southeastern Atlanta. This former military installation, once used as barracks and muster grounds, offered untapped potential. Acquisition closed in mid-2015, giving Perry control of acres of open land, historic structures, and industrial buildings that could be repurposed into a fully integrated film campus.

Building a Film Studio Unlike Any Other

Perry’s deep connection to building—rooted in his New Orleans upbringing and early love of construction—drove his hands-on approach. By 2016 Architectural Digest described the space as 330 acres featuring twelve high tech sound stages named in honor of pioneering African Americans as well as expansive backlot sets that included a replica White House, a diner from the 1950s, trailers a suburban street and even airport terminal.

Although still under construction, the newly christened Tyler Perry Studios began attracting major productions by 2018. Black Panther became the first blockbuster to shoot on its stages, marking a high point in the studio’s rise and showcasing its capacity for large scale film work.

Grand Opening in 2019

The official studio opening took place in 2019. Now recognized as one of the largest film studios in the United States, it solidified Perry’s place in history. He became the first African American to fully own and operate a major film production studio. That accomplishment built on prior progress made in 2006 as he rebranded Very Perry Productions.

The 12 sound stages equipped with top tier production equipment plus hundreds of thousands of square feet of backlot sets and 200 acres of outdoor land, ensure that Tyler Perry Studios can host virtually any kind of production. (AD)

Economic Impact and Community Commitment

Tyler Perry Studios functions as a production engine for Atlanta’s booming film industry, supporting local crew, talent and suppliers. During development, Perry emphasized crew hiring and training opportunities in southwest Atlanta. The studio’s presence reinforces Georgia’s position as a film capital and helps fuel an ongoing production boom.

Cultural Significance

By transforming a former Confederate base into a thriving film studio owned by an African American, Perry set a powerful symbolic milestone. He has said he wanted black youth in the neighborhood to see what a black man could achieve even on the very grounds of historical oppression.

The Path Ahead

Since opening its doors, Tyler Perry Studios has produced a variety of content across film television and streaming. Producing through his arm 34th Street Films, Perry supports emerging voices and diverse perspectives. The studio has also forged content deals such as BET+ expanding its creative reach.

Why It Matters

Tyler Perry Studios stands not just as a physical space but as a statement: ownership matters. Control over production facilities ensures creative control and underscores the capacity to amplify underrepresented voices. For other creators, it shows that large scale infrastructure can be built with vision, courage and investment from within the community.

Tyler Perry’s investment in his own studio space is a transformative moment in entertainment. It demonstrates the importance of creative control inclusive opportunity and strategic expansion. It continues to build a legacy rooted in empowerment and innovation.

If you’d like help exploring brand narrative, creative strategy, or concept development that aligns with your own bold vision, contact us today!

Canon vs. Sony Color Science: What It Means for Creatives

lensheadmedia on May 15, 2025

When it comes to choosing a camera brand, image quality is more than just resolution or dynamic range. One of the most important—and often subjective—aspects of a camera’s output is its color science. For creatives, understanding how different camera manufacturers handle color can significantly influence both shooting and post-production choices. Two of the most prominent players in this conversation are Canon and Sony, each with its own approach to color processing.

While both brands are capable of delivering stunning visuals, they do so in notably different ways. These differences can shape the mood, style, and emotional impact of a project, especially for photographers, filmmakers, and content creators focused on skin tones, landscapes, or color grading workflows.

Canon’s Color Profiles: Bold and Pleasing

Canon has long been praised for its color science, particularly when it comes to how it renders skin tones. Its in-camera processing leans into a more aggressive gamma curve, giving Canon images a naturally contrasty look straight out of the camera. This “baked-in” contrast helps images appear vibrant without needing much post-processing. Shadows are deep, highlights are crisp, and midtones are often rich and inviting.

One standout characteristic is Canon’s handling of greens and blues, where a subtle cyan infusion creates a more stylized and cinematic palette. This treatment often results in images that feel polished and emotionally charged, even in unedited form.

For many photographers, particularly those working in portraiture or weddings, Canon’s skin tone bias is a major draw. The brand tends to smooth out red and magenta hues in a way that flatters most skin types, creating a soft, pleasing tone that doesn’t require heavy retouching.

Sony’s Color Profiles: Neutral and Flexible

Sony, by contrast, is known for a more neutral and technically accurate approach to color. Its goal is to reproduce scenes as close to reality as possible, which can be a double-edged sword for creatives. On one hand, it allows for a clean starting point in post-production; on the other, it may lack the immediate visual appeal that Canon users are accustomed to.

Sony’s color science shines in its S-Gamut and S-Log profiles, which are designed for maximum flexibility in post. These profiles capture a wide color gamut and dynamic range, making them ideal for filmmakers and colorists who want precise control over their final look. However, this flexibility comes with complexity. Footage shot in S-Log often appears flat and desaturated out of the box, requiring skilled grading to unlock its full potential.

A recurring criticism among users is Sony’s green bias, especially noticeable when converting S-Log footage to standard Rec. 709 color space. Skin tones can appear slightly cool or lifeless unless carefully corrected, which can be a challenge for those less familiar with color grading workflows.

What This Means for Creatives

So, which brand is better for you? The answer depends on your workflow, aesthetic preferences, and how much time you’re willing to invest in post-production.

If you want vibrant, flattering images straight out of camera—especially for events, portraits, or social media—Canon might be the better choice. Its color profiles minimize the need for heavy grading and are known to be especially kind to skin tones.
If you prioritize color accuracy and flexibility for heavy post-production—such as narrative filmmaking, commercial work, or visual effects—Sony provides the tools to build your look from the ground up, albeit with a steeper learning curve.

Ultimately, both Canon and Sony are capable of producing beautiful results. But their differences in color science are more than just technical specs—they shape how your creative vision comes to life.

Understanding these nuances empowers you to choose the right camera for your style, your workflow, and the story you want to tell.

Have more questions? Contact us or check out our camera rental page today!

The ARRI ALEXA 35: The Camera Dominating Film in 2025

lensheadmedia on May 13, 2025

In the ever-evolving world of digital cinematography, few cameras have made an impact as quickly and profoundly as the ARRI ALEXA 35. At the 2025 Sundance Film Festival, 17 narrative films were shot using this camera—more than any other model. For independent filmmakers, cinematographers, and production teams alike, the ALEXA 35 is quickly rising to the top of the cinematic hierarchy, becoming the go-to tool for telling visually stunning stories.

A Leap Forward in Image Quality

At the heart of the ALEXA 35 lies the Super 35 format ARRI ALEV 4 CMOS sensor, boasting a maximum resolution of 4608 x 3164 pixels. This 4.6K sensor captures rich, high-dynamic-range images with 17 stops of dynamic range, offering breathtaking detail from shadow to highlight. Whether you’re shooting in natural light or stylized studio conditions, the camera delivers exceptional color fidelity and contrast control.

Filmmakers at Sundance praised the ALEXA 35’s ability to capture nuanced performances and delicate lighting with cinematic depth—qualities that elevate independent films to the level of major studio productions.

Unmatched Versatility for Storytellers

One of the standout features of the ALEXA 35 is its flexibility across formats and frame sizes. Whether you’re framing in 4.6K 3:2 Open Gate, 4K 16:9, or even 3K 1:1, the camera allows for precise composition while maintaining full image integrity. With recording options up to 120 fps, including ARRIRAW and Apple ProRes formats, the camera supports both high-resolution drama and high-speed action scenes with ease.

Its adjustable Exposure Index (EI) from 160 to 6400, combined with advanced electronic shutter controls (5.0°–356°), means cinematographers can shoot in a wide range of lighting environments without sacrificing quality.

Compact Yet Powerful

Despite its power, the ALEXA 35 remains impressively compact. Weighing just 2.9 kg (6.4 lbs) for the camera body, it’s ideal for handheld shooting, gimbal setups, and tight location work—perfect for indie productions on a budget or schedule crunch.

Atlanta-based filmmaker Jasmine Rios, whose Sundance selection “Between the Pines” was shot entirely on the ALEXA 35, remarked, “This camera gave us the freedom to shoot in unpredictable locations without compromising our visual goals. It’s incredibly agile.”

Color Science and Look Control

ARRI’s proprietary ARRI Color Management system and LogC4 gamma curve give filmmakers fine-tuned control over their image. With support for Rec 709, Rec 2020, Rec 2100 PQ, and custom LUTs, the ALEXA 35 enables precise color grading from set to post.

The camera also introduces ARRI Textures, a new layer of creative control that lets users influence the digital ‘feel’ of the image, offering options that emulate film-like grain, softness, and clarity—an innovation that has found favor with Sundance cinematographers aiming for a distinct visual signature.

A Growing Industry Standard

ARRI cameras have long been a staple in big-budget productions, but the ALEXA 35’s success at Sundance signals a broader trend: cinema-grade tools are now within reach of independent creators. With 17 narrative films choosing the ALEXA 35 at Sundance 2025, it’s clear that the camera has become a trusted companion for storytellers who demand both reliability and artistic freedom.

Future-Proof and Festival-Ready

With support for Codex Compact Drives, multi-format output, and modular remote control options, the ALEXA 35 is built for the demands of modern productions. It also operates in extreme conditions, from -20°C to +45°C, making it a rugged choice for location-heavy shoots.

As the 2025 festival season unfolds, the ALEXA 35 stands tall as the camera of choice for filmmakers looking to make their mark. Whether you’re capturing an intimate drama, a kinetic action sequence, or a stylized thriller, this camera delivers on every front.

The Future For The ALEXA 35

Bottom line: The ARRI ALEXA 35 isn’t just the most-used camera at Sundance—it’s a symbol of where modern cinematography is headed. And if current trends are any indication, it’s only just getting started.

Want to learn more? Contact us today or take a look at our camera rentals page!

Best TV Shows Filming in Atlanta: May 2025

lensheadmedia on May 12, 2025

Atlanta has long been known as a powerhouse in the film and television industry. With its versatile locations, generous tax incentives, and growing talent pool, Georgia’s capital has earned its nickname: “Hollywood of the South.” As of this year, a diverse lineup of exciting TV shows is currently filming in and around Atlanta, making the city a central figure in modern television production.

Here’s a look at some of the most anticipated TV shows filming in Atlanta right now.

Cape Fear – Apple TV

Apple TV’s new psychological thriller Cape Fear is bringing a chilling vibe to the streets of Atlanta. A reimagining of the classic story, this fresh take is expected to blend suspense, drama, and complex characters—all set against the rich visual backdrop of Georgia. The series is drawing top-tier talent, and with Apple’s cinematic production quality, Atlanta will be showcased in a hauntingly beautiful way.

Beyond the Gates – CBS

CBS is diving into mystery and nostalgia with Beyond the Gates, a drama series rooted in family secrets and unexpected discoveries. The show is currently filming in Atlanta’s suburban neighborhoods and historic districts, giving it a timeless, Americana look. With its strong emotional core and gripping plotlines, Beyond the Gates is shaping up to be one of the network’s standout new entries.

America’s Most Wanted: Missing Persons – FOX

The FOX network continues its revival of the America’s Most Wanted franchise with America’s Most Wanted: Missing Persons, now filming in Atlanta. The city’s infrastructure and film-ready police departments provide a realistic setting for dramatized reenactments and investigative storytelling. This true-crime spinoff focuses on unresolved disappearances and aims to involve viewers in real-time updates, blurring the line between television and public service.

The Good Daughter – Peacock

Peacock’s upcoming legal drama The Good Daughter brings courtroom tension and complex family drama to Atlanta. The show follows a defense attorney whose personal and professional lives collide in unexpected ways. Filming in Atlanta’s downtown business district and courthouse areas, the series benefits from authentic locations that mirror the show’s polished, high-stakes tone. It’s a smart, character-driven drama that adds another layer to the city’s on-screen versatility.

Tulsa King Season 3 – Paramount+

While Tulsa King is named after the Oklahoma city, Season 3 of this hit Paramount+ series is filming primarily in Atlanta. Led by Sylvester Stallone, the show is continuing its gritty, mob-driven narrative, but Georgia offers more filming flexibility and a diverse range of looks to match the show’s expanding universe. Atlanta’s growing reputation as a production hub allows major productions like Tulsa King to maintain quality and scale while tapping into a local workforce.

Reasonable Doubt Season 3 – Hulu

Hulu’s critically acclaimed legal thriller Reasonable Doubt is back for Season 3 and shooting in various locations around Atlanta. The series, praised for its fresh take on criminal defense and racial dynamics within the legal system, leans on Atlanta’s vibrant urban settings and stylish interiors. Fans can expect more courtroom drama, ethical dilemmas, and sleek storytelling—all set in a city that knows how to host high-caliber productions.

English Teacher Season 2 – Hulu

Another Hulu favorite, English Teacher, has returned for a second season and is being filmed on location in Atlanta. The show balances dark comedy with heartfelt drama, exploring the life of a high school English teacher navigating personal and professional chaos. The city’s mix of classic school architecture and urban charm provides the perfect backdrop for the show’s signature tone.

Atlanta: The Place For TV Shows

These TV shows filming in Atlanta highlight the city’s growing influence in entertainment. From intense legal dramas to thrillers and crime procedurals, Atlanta provides the perfect canvas for today’s most compelling stories. Whether you’re a fan or a film industry professional, there’s no denying it: Atlanta isn’t just hosting productions—it’s helping define what quality television looks like in 2025.

Meet the Powerful New DJI Ronin 4D 8K

lensheadmedia on May 8, 2025

The DJI Ronin 4D 8K isn’t just another cinema camera—it’s a revolution in filmmaking technology. Blending powerful 8K imaging, advanced stabilization, intelligent autofocus, and modular design, this all-in-one system empowers creators to shoot cinematic masterpieces with unmatched agility. Whether you’re a solo operator or part of a professional crew, the Ronin 4D 8K delivers Hollywood-level production power in a portable package.

What is the DJI Ronin 4D 8K?

At its core, the DJI Ronin 4D 8K is a 4-axis cinema camera that integrates a full-frame Zenmuse X9-8K sensor, LiDAR focusing system, and modular gimbal into one sleek rig. It captures up to 8K60 video in ProRes RAW or 8K75 in ProRes 422 HQ, giving filmmakers the flexibility and quality demanded by modern cinema, VFX workflows, and high-end broadcasting.

This combo kit comes with DJI’s DL PZ 17-28mm T3.0 ASPH lens, a RAW license key, and a DJI PROSSD 1TB drive, making it ready for serious productions straight out of the box.

Advanced Image Quality with ProRes RAW and Dual Native ISO

The Ronin 4D 8K stands out with Apple ProRes RAW support up to 8K60 (17:9) and 8K75 (2.39:1), delivering cinema-grade color depth and dynamic range. With dual native ISO (320/1600 and 800/4000) and up to 14.7 stops of dynamic range, it handles low-light scenes and highlight retention with finesse.

Whether you’re shooting in ProRes RAW, ProRes 422 HQ, or H.264 10-bit, the image output is sharp, cinematic, and broadcast-ready.

Built-in 4-Axis Stabilization for Smooth Cinematic Motion

Traditional 3-axis gimbals can’t always eliminate vertical shake—especially during walking or dolly shots. That’s where DJI’s 4th Z-axis comes in. It actively compensates for vertical camera movement using a mix of downward ToF sensors, dual-vision cameras, IMU, and a barometer. The result? Butter-smooth motion, even for inexperienced gimbal operators.

LiDAR Focusing: Precision in Any Light

The LiDAR focus system offers a massive leap in autofocus reliability, using up to 43,200 ranging points across a 33-foot range. It visualizes depth in real-time, offering incredibly responsive and accurate focus pulls—even in low-light conditions.

Thanks to Automated Manual Focus (AMF) and DJI’s intuitive handgrip design, cinematographers can seamlessly switch between auto and manual control, retaining artistic control without sacrificing speed.

Modular, Flexible, and Ready for Any Setup

The Ronin 4D 8K is as comfortable in a solo operator’s hands as it is mounted to a crane or dolly. With interchangeable lens mounts (DJI DL, Sony E, Leica M, and ARRI PL), it’s compatible with a wide range of cinema glass. The included DL PZ 17-28mm lens is a lightweight, sharp, and fast T3.0 zoom that’s perfect for run-and-gun or documentary work.

Want even more flexibility? Add-ons like the 7” touchscreen monitor, wireless video transmitter, and expansion plates for SDI, XLR, and timecode make it scalable for any production.

Built for Today’s Creator

The Ronin 4D 8K includes a high-bright 5.5” touchscreen, ND filters (ND.03 to ND2.7), integrated stereo mics, and a robust power system using DJI’s TB50 batteries. It’s clear DJI designed this with creators in mind—from indie filmmakers and documentarians to commercial DPs.

Thanks to ActiveTrack Pro, autofocus remains locked on even with complex subject movement, making it ideal for sports, fashion, and dynamic narrative content.

Conclusion: The Future Is Rolling

With its unmatched stabilization, intuitive focus, raw 8K capability, and professional-grade workflow compatibility, the DJI Ronin 4D 8K isn’t just a new camera—it’s a paradigm shift for filmmakers. Whether you’re creating for the big screen or the streaming age, the Ronin 4D ensures your vision is captured with cinematic excellence.

The future of filmmaking has arrived—and it rolls on four axes.

Have any other questions? Contact us today!

TV Shows Currently Filming in Atlanta (April 2025)

lensheadmedia on April 21, 2025

Atlanta remains a major player in the television industry, with several high-profile tv shows currently filming across the city and its surrounding areas. Here’s a breakdown of what’s in production right now and where you might spot the cameras rolling.

America’s Most Wanted: Missing Persons (FOX)

The crime series returns with a focus on unresolved missing persons cases, hosted by John and Callahan Walsh. Production has been spotted in and around downtown Atlanta and nearby suburbs. The show is known for shooting reenactment scenes in industrial areas and public parks that double as other locations. Season 3 is set to premiere on April 21, 2025.

Beyond the Gates (CBS)

This daytime soap opera, centered on the powerful Dupree family in a gated Washington, D.C. community, is filming primarily at Assembly Studios in Doraville, just northeast of Atlanta. The production also uses local mansions and upscale neighborhoods to depict the characters’ luxurious lifestyles. The series premiered on February 24, 2025.

Cape Fear (Apple TV+)

A modern reimagining of the psychological thriller, “Cape Fear” is currently in production in the Atlanta area. Though much of the shoot is under wraps, crews have been seen working near Lake Lanier and parts of Fayetteville to simulate coastal settings. No official release date has been announced.

English Teacher – Season 2 (Hulu)

Following its successful first season, this comedy series starring Brian Jordan Alvarez is back for Season 2. Filming is taking place at Westlake High School and in nearby residential neighborhoods in Southwest Atlanta. The production is keeping a low profile, but local extras have been spotted on set. A release date has not yet been confirmed.

The Good Daughter (Peacock)

This psychological drama based on Karin Slaughter’s novel stars Rose Byrne and Meghann Fahy. Production began in March 2025, with filming happening at Griffin City Hall, about 40 miles south of Atlanta, as well as various locations in midtown and Old Fourth Ward. The series is expected to wrap filming by June, though no premiere date has been set.

Murdaugh Murders (Hulu)

Hulu’s narrative version of the now infamous true crime story of the Murdaugh family has begun production. Although the events are based in South Carolina, the production is using locations in East Point and Decatur to stand in for coastal towns. The series is currently in development, and a release date has not been announced.

Conclusion: TV Shows in Atlanta

Atlanta continues to serve as a dynamic and versatile backdrop for television, with its mix of urban landscapes, historic neighborhoods, and scenic suburbs offering the perfect setting for a wide variety of TV shows. From gripping true crime docuseries and psychological thrillers to heartfelt dramas, laugh-out-loud comedies, and compelling daytime soaps, the city’s streets and studios are constantly buzzing with production activity. Its film-friendly infrastructure, skilled local crews, and generous tax incentives make it a go-to destination for both new and returning TV shows.

Whether it’s a high school sitcom shooting in a quiet residential neighborhood or a suspenseful crime series setting up downtown, Atlanta has become a key player in shaping the future of television storytelling. So keep your eyes open—you never know when your local coffee shop, school, or park might become the backdrop for the next big hit.

Have more questions? Contact us today to learn more!

Impact of New Tariffs on Top-Tier Film Cameras: Price Predictions and Brand Analysis

lensheadmedia on April 11, 2025

The recent implementation of significant tariffs on imported goods, including electronics and camera components, is poised to affect the prices of high-end film cameras. Understanding how these tariffs apply to cameras from brands like Canon, Sony, RED, and ARRI can help consumers and professionals anticipate potential cost changes.

Canon EOS-1D X Mark III

Canon’s flagship DSLR, the EOS-1D X Mark III, is assembled in Japan. With a current body-only price of approximately $6,499, the new 24% tariff on Japanese imports could result in an estimated price increase of $1,560, bringing the new price to around $8,059.

Sony FX6

Sony’s FX6 cinema camera is primarily manufactured in China. Priced at about $5,998, it falls under the 104% tariff rate for Chinese imports. This substantial tariff could lead to a price hike of approximately $6,238, raising the cost to around $12,236.

RED V-Raptor 8K VV

RED’s V-Raptor 8K VV, assembled in California, incorporates components sourced globally, including China and Taiwan. With a body-only price of $24,500, the 104% tariff on Chinese imports and 32% on Taiwanese goods suggest a potential price increase of $10,000 to $15,000, depending on the proportion of affected components. This would raise the price to an estimated $34,500 to $39,500.

ARRI Alexa 35

ARRI’s Alexa 35 is manufactured in Germany. Currently priced at approximately $82,880, the 20% tariff on European Union imports could add about $16,576 to the price, bringing the new cost to around $99,456.

Strategic Considerations for Consumers

Purchase Timing: To mitigate potential price increases, consider purchasing desired camera equipment before tariffs fully impact the supply chain.WIRED
Explore Alternatives: Investigate brands or models manufactured in countries less affected by current tariffs to find cost-effective options. In the short term, rentals may be a more cost effective option while the buying price is high.
Monitor Manufacturer Responses: Keep an eye on announcements from manufacturers regarding price adjustments, as some may choose to absorb a portion of the tariff costs.

It’s important to note that these price predictions are estimates and can vary based on manufacturers’ strategies, supply chain adjustments, and currency fluctuations. Staying informed and proactive can help consumers navigate the evolving pricing landscape in the film camera market.

Why a Video Production Studio is Essential for Your Next Project

lensheadmedia on March 26, 2025

In today’s digital age, creating high-quality video content is more important than ever. Whether you’re producing a commercial, corporate video, music video, or film, the right video production studio can make all the difference. A professional studio provides the tools, space, and environment necessary to bring your vision to life. In this blog, we’ll explore why choosing the right video production studio is essential and how it can elevate the quality of your production.

The Importance of a Professional Video Production Studio

When it comes to video production, the quality of your space is just as important as the quality of your equipment. A professional video production studio offers more than just cameras and lights; it provides an environment designed for creativity, precision, and efficiency. With the right studio, you’ll have access to the best resources and support to ensure your project meets its full potential.

The Benefits of Using a Video Production Studio

1. State-of-the-Art Equipment

A top-tier video production studio is equipped with the latest technology, from cameras and lighting rigs to sound systems and editing suites. This access to high-end equipment ensures that your production is of the highest quality, no matter the scale of your project.

2. Expert Technical Support

When you book a video production studio, you’re not just renting space—you’re gaining access to a team of experts who can assist with lighting setups, camera placements, sound design, and more. This technical support can help save time, prevent issues, and ensure everything runs smoothly during filming.

3. Versatile Space for Any Project

A professional studio offers flexibility. With customizable backgrounds, adjustable lighting, and ample space, it can accommodate a variety of projects, from intimate interviews to large-scale productions. Whether you need green screens, soundproof rooms, or open floor plans, a video production studio offers the versatility to bring your vision to life.

4. Creative Environment

A video production studio is designed with creativity in mind. The space allows you to focus on your project without distractions, providing a controlled environment that’s perfect for brainstorming, experimentation, and capturing your best work. With the right atmosphere, you and your team can focus on the creative aspects of production, leading to better outcomes.

How to Choose the Right Video Production Studio

When selecting a video production studio, consider the following factors to ensure it meets your project’s needs:

Location: Choose a studio that’s conveniently located and easily accessible for your team. Many studios are located on the further ends of metropolitan areas. Make sure to check how far a studio is from where you’ll have to travel from.
Size and Layout: Make sure the space is large enough for your production, and check if it offers the flexibility you need for different setups.
Equipment and Amenities: Look for a studio with the equipment and amenities that align with your project’s requirements. Make sure to see if the studio has cyc walls and if the studio is set up to be a sound stage. Furthermore, inquire what equipment the studio has in case you need to supplement your gear.
Technical Support: Ensure that the studio provides access to knowledgeable technicians who can assist with lighting, sound, and other production needs. Some studios are not much more than empty spaces and some help you every step of the way. determine which is best for your project needs and select accordingly.

Conclusion

A video production studio is a crucial investment for anyone looking to produce high-quality video content. From providing access to state-of-the-art equipment and expert support to offering a creative, flexible environment, a professional studio can elevate your production to the next level. Whether you’re working on a commercial, film, music video, or any other type of project, the right studio space will help bring your vision to life with ease and professionalism.