lensheadmedia, Author at Lens Head Media

The FX2: Sony’s New Hybrid for Creators

lensheadmedia on July 16, 2025

Sony’s newly released FX2 is making headlines as the latest entry in the Cinema Line, but make no mistake, this camera is just as much about stills as it is about video. With its compact build, full-frame power, and crossover features, the FX2 stands as a true hybrid workhorse designed for modern creators who want a camera that handles both photography and cinematography without compromise. And for longtime users of the A7 series, this might just be the upgrade you’ve been waiting for.

A True Hybrid: Cinematic DNA Meets Still Photography

The FX2 is built around a 33MP full-frame Exmor R™ CMOS sensor and Sony’s ultra-fast BIONZ XR™ image processor, giving it the same core engine as some of Sony’s top-tier Alpha cameras. But what makes the FX2 different is how effortlessly it switches between still and motion capture. A dedicated toggle lets you move between MOVIE and STILL modes, each retaining its own saved settings, making it seamless to shoot high-resolution photos and cinematic footage on the same shoot. This hybrid-friendly layout, paired with industry-grade controls and menus, sets the FX2 apart from most cinema-first cameras.

For photographers, the 33MP sensor offers excellent detail and dynamic range, making it suitable for everything from editorial work to landscapes and portraits. You also get Sony’s advanced AI-based Real-Time Recognition autofocus, which tracks people, animals, and even vehicles with stunning accuracy — perfect for fast-paced event photography or solo shooting. Add in Sony’s wide lens ecosystem of over 70 native E-mount lenses, and the FX2 becomes one of the most versatile stills cameras in its class.

A New Chapter After the A7S Series?

With its full-frame sensor, compact size, and focus on low-light and dynamic range, the FX2 lands in a similar space once occupied by the A7 series, but with significant upgrades. Unlike the 12MP A7S III, the FX2 gives you a 33MP sensor, opening up more creative room for high-res stills and detailed video crops. Dual base ISO (800/4000) offers the same clean low-light performance that made the A7S series a legend, but with much more resolution to work with.

And because it shares the same Log profiles and color science found in Sony’s Alpha line, the FX2 slides perfectly into a stills photographer’s workflow. For creators who’ve been using an A7S for video and something else for stills, the FX2 represents a consolidation of gear. One camera that does both with professional-level quality.

Log Workflow, LUTs, and Live Monitoring

The FX2 offers more than just great image quality — it’s designed for serious workflows. You get full support for S-Log3 and three Flexible Log shooting modes (Flexible ISO, Cine EI, Cine EI Quick), giving photographers and filmmakers alike extensive post-processing flexibility. Up to 16 user LUTs can be loaded via SD card or Sony’s Creator’s Cloud, and these can be applied to both stills and video. That means your grading decisions can carry across formats and remain consistent in color-critical environments.

Photographers working in commercial or production settings will also appreciate the ability to shoot stills in Log mode and use the same post pipeline as video. That’s a major time-saver when matching looks across campaigns or multimedia projects.

Built for Solo Creators and On-the-Go Workflows

Physically, the FX2 is compact and cage-free, with built-in mounting points and an internal cooling fan that enables uninterrupted 4K 60p recording. For still shooters, that compactness makes it just as comfortable in the hand as an Alpha-series camera. And with features like the angle-adjustable EVF, active/dynamic stabilization, and Sony’s new “BIG6” interface for fast control, it’s ready for both handheld photo work and stabilized rig setups.

Battery life is also strong, with the NP-FZ100 powering up to 100 minutes of continuous recording. Dual card slots make it easy to balance stills and video without swapping cards or running out of space.

Next-Level Autofocus and Smart Features

AI-powered Real-Time Recognition AF and Auto Framing make shooting sharp photos easier than ever, even when you’re working solo or in unpredictable situations. You can also tweak AF transition speed and subject tracking sensitivity, giving you full control whether you’re tracking a subject across a stage or snapping candid street portraits.

AF Assist adds even more precision by allowing for smooth manual adjustments with AF support — useful for both video pulls and photo refinements. And for photographers who need clean composition, the FX2’s customizable crop and auto-framing tools help frame the subject perfectly in-camera, every time.

One Camera, Endless Possibilities

The FX2 isn’t just another step in Sony’s Cinema Line, it’s a full-fledged hybrid camera that bridges the gap between the Alpha and FX series. For many creators, it may be able to completely replace the need for multiple cameras, offering the best of both worlds: high-end photo performance and uncompromising cinema features.

Whether you’re a filmmaker who shoots stills, a photographer stepping into video, or a content creator who needs one tool that does everything, the FX2 might just be your perfect match. It’s the kind of camera that doesn’t just adapt to your workflow, it refines it.

Have more questions? Contact us today!

How James Gunn’s Superman Was Shot: The Technical Side

lensheadmedia on July 14, 2025

James Gunn’s Superman marks a bold new chapter in the DC cinematic universe, blending the emotional depth and visual spectacle fans have been hoping for. But beyond its engaging storytelling and iconic characters, the technical artistry behind the camera is just as impressive. The cinematography team employed a thoughtful mix of cutting-edge digital cinema cameras and world-class lenses to bring this modern superhero epic to life.

Let’s break down how Superman was shot, and what tools made it all possible.

Camera Arsenal: RED V-RAPTOR, RED Komodo, and Phantom Flex4K-GS 9

For most of the film’s principal photography, Gunn’s team relied heavily on RED Digital Cinema cameras, specifically the RED V-RAPTOR and RED Komodo. These two cameras are known for their versatility, compact design, and powerful image sensors, making them ideal for a film that required everything from intimate dialogue scenes to explosive, large-scale set pieces.

RED V-RAPTOR 8K VV

The RED V-RAPTOR was a workhorse on the production, offering an incredible combination of resolution, dynamic range, and frame rates. With a full-frame 8K VV sensor, the V-RAPTOR captures images at up to 8192 x 4320 resolution, with 17+ stops of dynamic range. That means it can handle deep shadows and bright highlights in the same shot—ideal for the dramatic lighting and high-contrast environments of a superhero film. It also supports 120 fps at 8K, and up to 600 fps at 2K, providing tons of flexibility in post-production.

The V-RAPTOR’s compact form factor also allowed for easier rigging in tight or dynamic shooting scenarios; important for a movie where the camera often moves with the characters, whether on foot, in flight, or in chaos.

RED Komodo

Alongside the V-RAPTOR, the RED Komodo 6K was used for a significant portion of the shoot. Slightly more compact than its sibling, the Komodo features a Super 35 sensor and records up to 6K resolution (6144 x 3240). It’s especially praised for its global shutter, which eliminates motion artifacts and rolling shutter effects; vital for capturing clean, crisp action sequences. This camera was likely used for handheld work, drone shots, or vehicle mounts where its small size and high-quality image capture gave the team creative freedom.

Phantom Flex4K-GS 9

For the film’s breathtaking slow-motion sequences, the production employed the Phantom Flex4K-GS 9. This camera is designed for ultra-high-speed shooting, capable of capturing up to 1,000 frames per second at 4K. It features a global shutter and a super 35mm CMOS sensor, delivering unmatched clarity even when the action slows to a near standstill.

These slow-motion shots added a sense of grandeur and detail to the film, freezing moments in time to heighten emotional or visual impact. Whether it was Superman soaring through explosions or a mid-air rescue suspended in slow-mo, the Phantom Flex4K helped elevate the cinematic experience.

The Glass: A Blend of Modern and Classic Lenses

The visual style of Superman is rich, textured, and cinematic, largely due to the deliberate choice of lenses that marry technical precision with aesthetic character.

Leitz Tri-Elmar and M 0.8

These Leica lenses are known for their pristine optics, consistent color rendition, and compact form factor. The Leitz M 0.8 series, in particular, brings a painterly quality to the image, with soft fall-off and a beautiful bokeh. They’re often favored for their ability to render skin tones naturally and highlight subtle emotion in close-ups. The Tri-Elmar lens, with its multi-focal range, allowed the team to move quickly between focal lengths without changing lenses.

Panavision Primo 70

Designed for large-format sensors, the Panavision Primo 70 lenses are engineered to deliver ultra-high resolution while maintaining classic cinematic character. These lenses produce edge-to-edge sharpness and minimal distortion, making them perfect for wide, epic shots that capture the scale of Metropolis, or the intimacy of Clark Kent’s Kansas roots.

Angénieux Optimo Ultra

For zoom work and dynamic camera movement, the team also used Angénieux Optimo Ultra lenses, known for their smooth zooms, sharpness across the frame, and minimal breathing. These lenses provided flexibility during complex action sequences, allowing the camera team to adjust focal lengths without sacrificing visual consistency.

A Unified Vision Through Technology

What makes the cinematography of James Gunn’s Superman stand out isn’t just the high-end gear—it’s how these tools were used to support the story. From the RED V-RAPTOR’s vast dynamic range to the Phantom’s slow-motion wizardry, every camera choice was made to emphasize character, drama, and scale.

Combined with a curated selection of lenses that blend clarity with artistry, the result is a visually cohesive film that feels grounded yet awe-inspiring. It’s a Superman story told not just with heart, but with a powerful visual language that reminds us why we love going to the movies.

Have any questions or want to bring the RED video quality to your next shoot? Contact us today!

How To Train Your Dragon (2025) Was “Filmed for IMAX.” What Does That Mean?

lensheadmedia on June 18, 2025

With the new live action How to Train Your Dragon movie being promoted as “filmed for IMAX,” you might be wondering if that means the production used IMAX’s giant cameras. The short answer is no. This phrase does not mean the filmmakers used IMAX-branded equipment, but rather that the film was created with IMAX’s unique standards and expanded screen formats in mind. It was more than likely shot on a top-tier camera like the ARRI Alexa 35.

Understanding the Language: Filmed for IMAX vs Shot with IMAX

IMAX uses two distinct phrases to describe how a movie was made. “Shot with IMAX” refers to productions that were recorded using IMAX’s actual cameras, which use large format film or high-resolution digital sensors. These cameras offer an unmatched level of image detail but are heavy, expensive, and technically demanding. As a result, they are usually reserved for high-profile directors like Christopher Nolan.

“Filmed for IMAX,” on the other hand, refers to productions that use IMAX-certified digital cameras and follow specific guidelines to ensure the movie looks its best on IMAX screens. This includes attention to resolution, image depth, color, and especially the framing within IMAX’s taller aspect ratios. The phrase is part of a program launched by IMAX to bring more flexibility to filmmakers while still enhancing the visual quality for IMAX theaters.

Why This Matters for How to Train Your Dragon

The phrase “filmed for IMAX” means that the filmmakers made conscious choices to frame and finish the movie in a way that takes advantage of IMAX theaters’ unique size and scope. This does not mean there will be drastic screen expansions like you would see with traditional IMAX cameras, but it does mean you will get a more immersive image when viewed in an IMAX auditorium.

It is very likely that this film was shot using the ARRI Alexa 35 as cinematographer Bill Pope has filmed his last few projects on the camera. These systems are renowned for their rich color reproduction, sharp image capture, and dynamic range. They are also approved by IMAX for use in the “filmed for IMAX” category. While they do not carry the same cachet as IMAX’s native film cameras, they can produce an image that is more than capable of filling large premium screens with clarity and depth.

Technical Details That Make a Difference

There are a few key elements that separate “filmed for IMAX” productions from standard digital releases:

IMAX-certified cameras – These are digital cameras that have been tested by IMAX and approved for their image quality, resolution, and stability.

Aspect ratio optimization – Most traditional movies are framed at 2.39 to 1. IMAX films often take advantage of a taller 1.90 to 1 aspect ratio. When directors shoot with that in mind, audiences can enjoy more vertical image real estate, which adds to the feeling of immersion.

Post production process – After the footage is captured, it goes through an IMAX-specific workflow to ensure it meets their high standards for sharpness, color accuracy, and sound mixing.

What This Means for the Viewer

When you watch How to Train Your Dragon in an IMAX theater, you will not see the sudden changes in screen size that happen when films are shot with true IMAX cameras. However, you will get an image that is framed and finished for the larger screen format, giving you more visual detail and a better sense of scale. The colors will be richer, the audio will be more dynamic, and the compositions will be adjusted to make the most of the vertical space.

Final Thoughts

It is easy to assume that anything “filmed for IMAX” means high-end equipment and elaborate production setups. While that is not always the case, it does mean that the filmmakers made thoughtful decisions during production and post-production to give audiences a better theatrical experience. Whether or not IMAX cameras were involved, the movie was built to shine on a premium screen.

When you see the phrase “filmed for IMAX,” you are getting a glimpse into the creative intent behind the film not just its technical specs. With How to Train Your Dragon, that intent was to provide viewers with a bigger, brighter, and more immersive world to enjoy.

Why a Clean Cyc Wall Is Essential for Professional Video and Photo Shoots

lensheadmedia on June 17, 2025

When it comes to professional video and photo production, small details make a huge difference. One of the most overlooked elements on any set is the white cyc wall. It is a staple in studios for a reason. A clean cyc wall allows for seamless backgrounds, easy subject isolation, and high-end commercial polish. But here is the catch: if that cyc wall is not clean and freshly painted, it can ruin your entire shoot.

Whether you are filming a commercial, conducting a product shoot, or shooting talent for green screen replacement, a clean cyc wall is the foundation for flawless visuals. The moment dirt, scuff marks, or footprints start to build up, that seamless effect disappears and your post-production process gets a whole lot harder.

What Is a Cyc Wall and Why Does It Matter

A cyc wall, or cyclorama, is a curved wall used as a backdrop that creates the illusion of infinite space. Most often painted white, these walls are used to eliminate harsh corners or shadows, giving you a perfect blank canvas for lighting and visual effects. The purpose is simple: to direct full attention to your subject and provide maximum flexibility during the edit.

But for that effect to work, the surface of the wall needs to be pristine. Smudges, stains, and dark marks from shoes or equipment become glaringly obvious on camera, especially in high-resolution formats. Even slight imperfections in the surface can cause unwanted distractions and cost you time and money during color correction.

How a Dirty Cyc Wall Can Derail a Shoot

Imagine setting up your lights, prepping your subject, dialing in your camera settings only to find that the background has visible dirt patches that catch the light. What seemed like a perfect shot now looks unprofessional and uneven. Worse, your post team may have to spend hours digitally masking or cloning out marks that should never have been there in the first place.

For fashion, beauty, product, or branded content shoots, a dirty cyc wall can hurt the overall quality of the visuals and negatively affect the perception of your brand. Clients and talent notice when something looks off. You might not get another chance to make that first impression.

Dirt and discoloration also affect how light bounces inside the space. A clean white surface reflects light evenly, allowing for soft, controlled lighting setups. Once that wall starts to dull or stain, your lighting becomes uneven and your subject might pick up tints or shadows that throw off your entire look.

Why Regular Painting Is Necessary

The only way to keep a cyc wall shoot-ready is by repainting it regularly. Standard white paint gets scuffed easily, especially in high-traffic studios where people walk on the floor portion of the wall or move large gear across it. Even a single day of use can leave visible marks.

Studios that cut corners by not repainting between shoots might offer a lower rental rate up front, but the final cost to your project can be much higher. If your shoot is compromised by a dirty cyc wall, you may need retakes, heavy post-production cleanup, or even a reshoot altogether. Not to mention the creative stress it causes on set.

A Clean Cyc Wall Means Clean Results

Professionalism is all about preparation. When you step into a studio with a clean cyc wall, your team can focus on creativity and execution, not scrambling to work around a dirty background. It sets the tone for the day, helps your lighting team get the look they want, and saves your editor a ton of headaches.

At the end of the day, a cyc wall is not just a background. It is part of your visual identity. When it is bright, clean, and seamless, it enhances your brand and your production value.

At Lens Head Media, Clean Is the Standard

At Lens Head Media, we believe your shoot deserves the best conditions possible and that starts with a clean cyc wall. That is why we never charge extra for a fresh coat of paint. Whether you are shooting a commercial, a product spot, or content for social, our cyc wall is always clean and camera-ready. We repaint it regularly to make sure you walk into a flawless space, every time.

No surprises. No hidden fees. Just a clean cyc wall that makes your work look its best.

Why Restaurants Should Embrace FPV Videography

lensheadmedia on June 12, 2025

In the crowded world of restaurant marketing, standing out is everything. With thousands of dining options competing for attention both online and offline, restaurants need more than just good food to stay memorable. One of the most exciting and effective tools in video marketing today is FPV videography and it’s quickly becoming a game-changer for restaurants looking to attract diners and create buzz.

FPV stands for “first-person view,” and unlike traditional drones, FPV drones give your audience a more immersive, cinematic experience. These drones are smaller, faster, and more agile, allowing filmmakers to glide through tight spaces, swoop through doorways, and capture sweeping indoor and outdoor shots in one continuous motion. For restaurants, this means the opportunity to create video content that feels more like a guided tour than a traditional commercial.

Give Viewers a Real Feel for the Space

One of the most powerful uses of FPV videography for restaurants is the ability to show off your interior in a way that photos simply cannot. Still images are great for capturing a beautifully plated dish or a design detail, but they fall short when it comes to delivering a sense of movement, energy, or flow.

With an FPV drone, potential guests can “walk” through your restaurant before they ever step inside. You can guide them from the front door through the dining room, showcase the kitchen in action, highlight your bar setup, and even cruise by a happy table enjoying their meal. It is like offering a one-minute virtual tour that helps set expectations and build trust with new guests. And in today’s competitive hospitality landscape, trust and transparency matter more than ever.

Show Your Neighborhood Connection

Another major advantage of drones and FPV Videography is the ability to show your restaurant in the context of its neighborhood. Rather than just filming inside your four walls, you can start your video outside on the street or above the building, then smoothly transition through the front door and into the heart of the restaurant.

This kind of visual storytelling not only looks impressive, it can also tell viewers something important. It shows them how easy it is to find your location, what kind of area you’re in, and what the vibe around your restaurant feels like. For out-of-town visitors or customers comparing options online, that can be a key deciding factor. You’re not just selling a meal, you’re selling an experience, and FPV drone content helps people see the full picture.

Create Social Content That Stands Out

We all know how fast people scroll on Instagram and TikTok. Standard food content is still valuable, but attention spans are shorter than ever. FPV drone videos cut through the noise by being unexpected, engaging, and full of motion. Whether you are showing a bartender mixing drinks, servers in action, or a full restaurant buzzing with energy, FPV video adds a layer of excitement that grabs attention right away.

That kind of high-energy footage works incredibly well for promotional teasers, new openings, event recaps, or even just building hype on your busiest nights. It also plays well across multiple platforms from website headers and email campaigns to reels and ads.

Versatile, Modern, and Memorable

At the end of the day, restaurant marketing is about creating a feeling. You want people to imagine what it is like to sit at your bar, to enjoy a dish fresh out of the kitchen, or to spend time in your space with friends. FPV videography lets you capture that feeling in motion. It’s modern, versatile, and delivers the kind of immersive experience that makes a lasting impression.

If your restaurant is looking for a fresh way to show off your space, connect with your neighborhood, and create high-performing social content, FPV drone video is the tool you need. It is more than just cool footage it’s a strategic way to bring your story to life.

Looking to get started? Contact us today to learn more!

Tyler Perry’s Hollywood Power Move: How He Built One of America’s Largest Studios from the Ground Up

lensheadmedia on June 10, 2025

Tyler Perry’s journey from playwright to media mogul culminated in one of the most remarkable achievements in modern entertainment. In 2006 he founded Very Perry Productions, which became Tyler Perry Studios, aiming to build a world-class space where his films and shows could be made with creative control. His vision reached a milestone in 2019 when he officially opened the massive studio complex in Atlanta, transforming a former military base into one of America’s largest film studios.

From Modest Beginnings to Media Empire

Perry launched his production company in 2006 after achieving success with his Madea character and stage plays. The company quickly expanded to television with hits like House of Payne and Meet the Browns, and branched into film through partnerships with Lionsgate. Strategically, Perry invested in studio space in southwest Atlanta, acquiring two former Delta Air Lines buildings in Greenbriar in 2008. That early studio provided 200,000 square feet of sets and offices, and established a production presence that he would soon outgrow.

Vision and Acquisition of Fort McPherson

By 2015 Perry had his sights on a much larger project: acquiring the 330-acre site of the former Fort McPherson Army base in southeastern Atlanta. This former military installation, once used as barracks and muster grounds, offered untapped potential. Acquisition closed in mid-2015, giving Perry control of acres of open land, historic structures, and industrial buildings that could be repurposed into a fully integrated film campus.

Building a Film Studio Unlike Any Other

Perry’s deep connection to building—rooted in his New Orleans upbringing and early love of construction—drove his hands-on approach. By 2016 Architectural Digest described the space as 330 acres featuring twelve high tech sound stages named in honor of pioneering African Americans as well as expansive backlot sets that included a replica White House, a diner from the 1950s, trailers a suburban street and even airport terminal.

Although still under construction, the newly christened Tyler Perry Studios began attracting major productions by 2018. Black Panther became the first blockbuster to shoot on its stages, marking a high point in the studio’s rise and showcasing its capacity for large scale film work.

Grand Opening in 2019

The official studio opening took place in 2019. Now recognized as one of the largest film studios in the United States, it solidified Perry’s place in history. He became the first African American to fully own and operate a major film production studio. That accomplishment built on prior progress made in 2006 as he rebranded Very Perry Productions.

The 12 sound stages equipped with top tier production equipment plus hundreds of thousands of square feet of backlot sets and 200 acres of outdoor land, ensure that Tyler Perry Studios can host virtually any kind of production. (AD)

Economic Impact and Community Commitment

Tyler Perry Studios functions as a production engine for Atlanta’s booming film industry, supporting local crew, talent and suppliers. During development, Perry emphasized crew hiring and training opportunities in southwest Atlanta. The studio’s presence reinforces Georgia’s position as a film capital and helps fuel an ongoing production boom.

Cultural Significance

By transforming a former Confederate base into a thriving film studio owned by an African American, Perry set a powerful symbolic milestone. He has said he wanted black youth in the neighborhood to see what a black man could achieve even on the very grounds of historical oppression.

The Path Ahead

Since opening its doors, Tyler Perry Studios has produced a variety of content across film television and streaming. Producing through his arm 34th Street Films, Perry supports emerging voices and diverse perspectives. The studio has also forged content deals such as BET+ expanding its creative reach.

Why It Matters

Tyler Perry Studios stands not just as a physical space but as a statement: ownership matters. Control over production facilities ensures creative control and underscores the capacity to amplify underrepresented voices. For other creators, it shows that large scale infrastructure can be built with vision, courage and investment from within the community.

Tyler Perry’s investment in his own studio space is a transformative moment in entertainment. It demonstrates the importance of creative control inclusive opportunity and strategic expansion. It continues to build a legacy rooted in empowerment and innovation.

If you’d like help exploring brand narrative, creative strategy, or concept development that aligns with your own bold vision, contact us today!

The Power of Celebrity Marketing in 2025: How Tyrese Haliburton and Puma Won the NBA Finals Off the Court

lensheadmedia on June 6, 2025

When it comes to marketing in 2025, one thing is crystal clear: celebrity marketing partnerships are still alive and well. And nowhere has that been more evident than during this year’s NBA Finals.

While fans have been glued to the court watching Tyrese Haliburton lead the Indiana Pacers with electric playmaking and confidence beyond his years, something else has been grabbing just as much attention, his shoes.

Just days before Game 1, Haliburton unveiled a brand-new pair of Puma sneakers, designed in collaboration with the brand specifically for the Finals. Sleek, bold, and unmistakably his, the launch turned into a viral moment. Within 48 hours, “Tyrese Haliburton shoes” became one of the top trending searches on Google.

That’s the power of celebrity marketing in 2025.

Why This Moment Worked

Let’s break down why Haliburton’s Puma debut became an instant cultural flashpoint, and what it teaches us about where brand strategy is headed.

1. Cultural Timing Is Everything

Dropping a signature sneaker isn’t new. But dropping one right before the NBA Finals, when millions of eyes are watching, is a move that amplifies the impact tenfold. Haliburton didn’t just launch a product, he launched it during a cultural event. The stakes of the Finals raised the emotional value of everything surrounding him, including what he wore.

In today’s marketing landscape, aligning product releases with live cultural moments is how brands win. Consumers don’t just want merchandise, they want a piece of the moment.

2. Personality Over Product

The Puma x Haliburton shoes weren’t just technically impressive, they were his. The colorway, design language, and marketing assets felt tailored to his energy: fast, fearless, and fun. This generation doesn’t just care about performance specs they care about story and identity.

Celebrity marketing in 2025 means letting the star shape the narrative, not just slap their name on it. Consumers are hyper-aware of authenticity, and they respond when it feels real.

3. Virality Comes From Visibility + Fandom

Social platforms exploded as fans, influencers, and even fellow players reposted the shoe unveil. Puma leaned into the moment with quick-turn content: cinematic clips, courtside photography, and TikToks capturing behind-the-scenes reactions. They didn’t wait for a press cycle—they created one.

In 2025, viral brand moments are no accident. They come from planned spontaneity—making sure the right content is ready the second the culture starts watching.

Why Celebrity Marketing Still Works in 2025

Despite the rise of AI influencers and UGC-driven ad strategies, celebrity marketing remains one of the most effective tools in a brand’s playbook. Here’s why it continues to thrive:

Trust through association: When a trusted athlete or artist backs a product, fans take notice—and believe.
Mass reach, niche resonance: Celebrities speak to millions, but when done right, it still feels personal to their fans.
Emotional velocity: Celebrity moments carry more emotional weight, which increases the speed and depth of sharing.

Haliburton and Puma didn’t just launch a shoe. They dropped an identity, a conversation piece, a status symbol, and did it all while the whole world was watching.

What Brands Should Learn From This

Whether you’re a major label or a growing business, the lessons here apply to everyone:

Collaborate, don’t just endorse: Today’s audience can tell when a celebrity is just reading a script. Co-create instead.
Time your moments: Tie your campaign to cultural spikes—sports events, award shows, or even local milestones.
Go beyond the product: The story around the product is just as important as the product itself.

And most importantly: authenticity scales. When a celebrity marketing campaign feels like a genuine extension of the talent, the audience engages. When it feels like a sales pitch, they scroll past.

Final Word

Tyrese Haliburton may be fighting for an NBA championship, but off the court, he just reminded the world that cultural capital is just as valuable as playoff stats. In one week, his Puma shoe launch became a digital phenomenon, a marketing case study, and a symbol of how to do celebrity marketing right in 2025.

The next big brand win? It won’t just be about going viral. It’ll be about who you partner with, when you show up, and how real it feels.

Want help crafting your next influencer-driven campaign? We help brands tap into the right cultural moment whether you’re working with stars or building them from the ground up.

Why Videos for Restaurants Are a Must-Have in 2025

lensheadmedia on June 5, 2025

Why Smart Restaurants Are Using More Than Just Great Food Photos to Stand Out

In the world of hospitality, presentation is everything. From the plating of a dish to the ambiance of the dining room, details matter. But how do you communicate that experience to potential customers before they even walk through the door?

The answer is simple: videos for restaurants.

As social media and digital platforms continue to dominate how people discover where to eat, video has become one of the most powerful storytelling tools available to restaurant owners and marketers. While photography is still useful, it can only go so far. A single photo might showcase a dish’s aesthetic, but video captures the emotion, movement, sound, and personality of your space—and that is what creates real connection.

Here’s why investing in videos for restaurants is no longer optional, but essential.

Videos For Restaurants Sell the Full Experience

When someone is deciding where to eat, they are not just looking for food—they are looking for a vibe. Is it cozy and romantic? Fast-paced and energetic? Family-friendly or craft-cocktail cool? A still image cannot communicate the energy of a busy kitchen, the laughter of guests enjoying a meal, or the sizzle of a steak hitting the grill.

Video lets you capture the full sensory experience:

The flicker of candlelight on a dinner table
The sound of a cork popping
A chef adding final touches to a dish
A server greeting guests with a warm smile

That emotional layer is what photography struggles to provide. When done right, video doesn’t just showcase your restaurant, it sells the feeling of being there.

More Engagement, Better Results

It is no secret that video dominates digital platforms. Posts that include video receive significantly more engagement on Instagram, Facebook, and TikTok than those with static images. People are more likely to pause, watch, and interact with video content, especially if it tells a compelling story or shows something in motion.

For restaurants, this could mean:

A quick montage of the day’s specials
A behind-the-scenes look at prep before service
A 30-second brand video showing your space, your team, and your values
Time-lapses of a full night of service

These types of videos are more likely to be shared, saved, and rewatched. That not only improves your online visibility, but also drives more traffic to your website, reservation links, or delivery platforms.

Video Builds Trust (and Cravings)

In a world full of stock photos, filters, and AI-generated content, authenticity wins. Video feels real. It builds trust because it shows your restaurant as it truly is. When viewers see real staff, real food, and real customers having a great time, they are far more likely to believe that experience can be theirs too.

This is especially important for newer restaurants, or those in competitive markets. A polished brand video or a series of short clips can help you rise above the noise and establish credibility early.

Video Answers Questions Before They Are Asked

One underrated advantage of video is how well it addresses the common unknowns diners often have:

What is the vibe like?
Is it casual or upscale?
What type of crowd does it attract?
Is it a good date spot? Family friendly?
What does the food really look like?

Instead of trying to answer those questions with copy or multiple photos, one short video can answer all of them at once—quickly, clearly, and visually. That kind of clarity helps speed up decision-making and gets people from “maybe” to “let’s go” faster.

Video Gives You Content Versatility

Another huge benefit of videos for restaurants is how adaptable they are. From one video shoot, you can create multiple pieces of content tailored for different platforms:

Reels for Instagram
Stories for Facebook
Short clips for TikTok
Banner videos for your website
Video ads for local campaigns
Training or hiring content for internal use

With smart planning, one video investment can fuel your marketing engine for months.

Final Thoughts: Good Food Deserves Good Storytelling

You put time, money, and passion into making sure every plate leaves your kitchen perfect. That same care should go into how your brand shows up online. Photography will always have its place, but if you are not using video, you are leaving one of your most powerful marketing tools on the table.

At Lens Head Media, we specialize in helping restaurants craft video content that feels real, looks premium, and moves people to take action. Whether you need a full brand piece, social content, or promo spots for events or new menu launches, we have got you covered.

Contact us today! Let’s bring your restaurant’s story to life one frame at a time.

8 Common Brand Video Mistakes and How to Avoid Them

lensheadmedia on June 4, 2025

Creating a brand video is one of the most effective ways to tell your story, grow your reach, and build trust with your audience. But making a strong video does not happen by accident. When businesses jump into production without a plan, the end result often misses the mark, eats up budget, or just falls flat.

At Lens Head Media, we have worked with clients across industries who wanted one thing: a video that actually works. Over the years, we have seen what leads to a successful project and what tends to trip people up. If you are thinking about creating a brand video for your company or campaign, make sure you steer clear of these eight common mistakes.

1. Skipping Strategy and Going Straight to Filming

When a team decides they want a video, the first instinct is often to start writing a script or scheduling a shoot. But jumping into production without a clear plan is a recipe for confusion. A well-made video with no goal behind it rarely delivers results.

What to do instead:
Start by outlining your objectives. Who is this video for? What do you want them to do or feel after watching? Whether your goal is to raise awareness, drive engagement, or train your team internally, your strategy should shape every creative choice that follows.

2. Trying to Fit Everything into One Video

Many companies feel the pressure to include every product detail, brand message, leadership quote, and company milestone in one video. The result? An overloaded script that is hard to follow and even harder to remember.

What to do instead:
Keep it focused. Aim for one primary idea or message and build the story around that. You can always create a series of shorter videos to explore other angles. Simplicity is not a limitation—it is what helps your message stick.

3. Ignoring the Importance of Pre-Production

This is where a lot of projects fall apart before they begin. Pre-production might not feel glamorous, but it is where your entire video comes to life on paper. Without a solid plan, even a talented crew will struggle to deliver results.

What to do instead:
Take the time to lock down your script, approve visual references, confirm shoot locations, and assign roles clearly. The more you prepare ahead of time, the smoother the production day will go—and the less you will spend fixing problems afterward.

4. Using the Wrong Tone for Your Audience

Sometimes a company tries to sound trendy, slick, or overly dramatic because they think that is what a brand video should be. But if the tone does not match your brand personality or your audience’s expectations, the message will fall flat.

What to do instead:
Know your audience and speak their language. If your customers value clarity and professionalism, do not go for comedy just to stand out. If your audience is younger and more casual, do not lean too heavily into corporate speak. Let your voice match your brand and your market.

5. Forgetting to Include a Clear Next Step

A brand video is more than a visual introduction—it should drive action. If you do not tell your audience what to do next, most of them will do nothing. That means no conversions, no signups, no clicks.

What to do instead:
Decide on your call to action before production begins. Whether you want viewers to visit your website, book a consultation, or subscribe to your updates, make it clear through both visuals and narration.

6. Using the Same Version Everywhere

One size rarely fits all when it comes to distribution. A full-length video made for your homepage probably will not perform well on a mobile feed or a social platform. Each channel has its own ideal format and length.

What to do instead:
Plan ahead for where your video will live. You may need shorter versions for Instagram or square crops for LinkedIn. A strong production team will help you build the right content for each platform from the beginning so you can get the most out of your investment.

7. Hiring the Cheapest Option Instead of the Right Partner

Budget matters, but choosing your video partner based only on price often leads to bigger problems later. We have had more than one client come to us asking to fix a project that went sideways because they chose the lowest bidder.

What to do instead:
Look at the full picture. Does the team understand your goals? Do they offer creative input and a clear process? Can they show you completed work that matches your needs—not just flashy demo reels? A video that performs well is always worth the right investment.

8. Treating Editing as an Afterthought

Capturing footage is just the beginning. Editing is where pacing, tone, storytelling, and branding come together. If post-production is rushed or unplanned, the whole video suffers.

What to do instead:
Bring your editor and creative leads into the process early. Talk about music, graphics, captions, and animation before you shoot. Give yourself time for feedback and polishing so the final version reflects your brand at its best.

Make the Video You Meant to Make

A successful brand video starts long before the camera rolls. It begins with a clear purpose, a focused message, and a smart plan. When done right, it becomes more than just content—it becomes a tool for connection, growth, and lasting impact.

At Lens Head Media, we help companies build videos with intention. We do not just shoot—we shape your story from the first idea through the final cut, with creative strategy baked into every step.

Ready to bring your brand to life on screen?
Contact us! Let’s create something that works.

Videography vs Cinematography: What’s the Difference and Which One Do You Need?

lensheadmedia on May 22, 2025

If you are a business owner or project lead looking to hire someone for video content, you have likely come across the terms videography and cinematography. They are often used interchangeably, but they are not quite the same. Each represents a different approach to video production and understanding the difference can help you make the right choice for your goals.

Both videographers and cinematographers create video content, but the scope, style, and purpose of their work differ in ways that can significantly affect the look, feel, and impact of your final video.

What Is Videography?

Videography typically refers to the process of recording live events or capturing real-time content in a straightforward, documentary-style manner. Videographers often work solo or in small teams and handle every part of the production, from setup to editing. The focus is on capturing the moment as it happens, efficiently and effectively.

You will usually hire a videographer when you need content like:

Corporate events or conferences
Training sessions or internal communications
Live interviews or testimonials
Product demos or explainer videos
Social media clips or short promotional content

Videographers are skilled at working quickly, adapting to different environments, and producing professional results with minimal setup. Their services are typically more cost-effective and better suited for businesses that need content regularly or have tighter budgets.

What Is Cinematography?

Cinematography is the art of visual storytelling. A cinematographer, also known as a Director of Photography, is responsible for designing the visual language of a video. This includes lighting, camera movement, shot composition, and color palette. The goal is not just to document an event but to craft a story and evoke emotion through imagery.

Cinematography is ideal for projects like:

Brand films or storytelling videos
Commercials and advertisements
Luxury product showcases
Lifestyle and fashion content
Narrative-driven corporate videos

This type of production usually involves a larger crew, detailed pre-production planning, professional lighting setups, and cinematic camera equipment. The result is a polished, high-end video that captures attention and builds emotional connection.

The Core Differences

Videography is focused on coverage and clarity. It is designed to document and deliver information in a clear and efficient way. Cinematography, on the other hand, is focused on creating an emotional experience through carefully planned visuals.

Another major difference is in production scale. Videographers often work with minimal gear and a tight schedule. Cinematographers collaborate with directors, producers, and other crew members to execute a creative vision. This means more planning and often a higher investment, but also a final product that feels more like a film or commercial than a simple recording.

Which One Do You Need?

The choice between videography and cinematography depends on what you are trying to achieve. If you need to document an event, share quick updates, or create regular content for internal or social media use, then a videographer is likely the right fit. They are efficient, reliable, and capable of producing strong results on a reasonable budget.

If your goal is to produce a video that tells a compelling story, highlights your brand identity, or creates a lasting impression on your audience, you will benefit from working with a cinematographer. This is especially important if the video is part of a larger marketing campaign or is intended to be viewed by a broad or high-stakes audience.

How Lens Head Media Can Help

At Lens Head Media, we offer both videography and cinematography services, tailored to your project’s needs. Whether you require fast, professional coverage of a live event or a cinematic brand film that elevates your message, we have the talent and tools to bring your vision to life.

Our team knows when to keep things simple and efficient, and when to lean into a full creative production. We help you decide what makes sense for your goals, budget, and audience, and then build the right solution from there.

If you are ready to start planning your next video, we would love to talk. Let’s explore your options and deliver content that fits your brand and moves your business forward.