What’s Filming in Atlanta This July: 2025

Atlanta continues to thrive as one of the top film and TV production hubs in the country, and July 2025 is no exception. From big-budget thrillers to heartfelt dramas and fresh comedies, the city and its studios is buzzing with productions from major streaming platforms like Apple TV+, Netflix, and Paramount+. Here’s a closer look at the television shows currently filming around Atlanta this month.

Cape Fear (Apple TV+)

The upcoming Apple TV+ thriller Cape Fear is in full production at Assembly Studios in Doraville. With stars Amy Adams and Javier Bardem leading the cast, this reimagining of the classic novel and film explores a haunting story of revenge and psychological suspense. July brings the continuation of interior and exterior shoots around the Atlanta area, with crews spotted filming in and around studio facilities and surrounding neighborhoods. Bardem’s character, Max Cady, a menacing figure from the past, returns to torment Adams’s character, a public defender, in what promises to be a tightly wound, character-driven series.

Free Bert (Netflix)

Bert Kreischer’s new Netflix series Free Bert is one of the more lighthearted projects filming in the city. The show began production in early July at Cinespace Studios and has been actively seeking extras through local casting calls, confirming the ongoing shoot throughout the month. This semi-autobiographical comedy follows Kreischer as he plays a fictionalized version of himself navigating family life and fame. The series is expected to feature six episodes and will bring plenty of humor and local flavor to the screen as it captures Atlanta’s energy and backdrop.

Sweet Magnolias – Season 5 (Netflix)

Production on Season 5 of Sweet Magnolias is underway in Covington and other parts of the Atlanta metro area. Shooting began in early June and continues into the summer months. This season includes directing debuts from stars JoAnna Garcia Swisher and Brooke Elliott, with new storylines unfolding beyond the small town of Serenity. Cast and crew have been seen at familiar filming locations throughout Covington, with a mix of scenes shot in both Georgia and New York this season. Longtime fans can expect more personal challenges, community drama, and emotional arcs from the beloved trio of Magnolias.

Tulsa King – Season 3 (Paramount+)

Tulsa King has returned for a third season and continues to film scenes in Atlanta following its earlier shoots in Oklahoma. Starring Sylvester Stallone, the show brings its gritty mob drama to Georgia for expanded storylines and new characters. Season 3 introduces Robert Patrick, Kevin Pollak, and Beau Knapp, and includes a guest appearance from Samuel L. Jackson as a potential spin-off character. The blend of Oklahoma and Georgia locations allows the series to diversify its setting while maintaining the visual identity established in earlier seasons. Filming is expected to continue throughout the summer.

Conclusion

July 2025 is shaping up to be a dynamic month for TV production in Atlanta. Whether it’s the chilling suspense of Cape Fear, the feel-good charm of Sweet Magnolias, the comedy stylings of Free Bert, or the high-stakes crime world of Tulsa King, the city remains a magnet for creative talent and compelling storytelling. For local film enthusiasts, aspiring actors, or anyone curious about what’s filming nearby, this month offers a wide range of opportunities to witness television production in action.


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The FX2: Sony’s New Hybrid for Creators

Sony’s newly released FX2 is making headlines as the latest entry in the Cinema Line, but make no mistake, this camera is just as much about stills as it is about video. With its compact build, full-frame power, and crossover features, the FX2 stands as a true hybrid workhorse designed for modern creators who want a camera that handles both photography and cinematography without compromise. And for longtime users of the A7 series, this might just be the upgrade you’ve been waiting for.

A True Hybrid: Cinematic DNA Meets Still Photography

The FX2 is built around a 33MP full-frame Exmor R™ CMOS sensor and Sony’s ultra-fast BIONZ XR™ image processor, giving it the same core engine as some of Sony’s top-tier Alpha cameras. But what makes the FX2 different is how effortlessly it switches between still and motion capture. A dedicated toggle lets you move between MOVIE and STILL modes, each retaining its own saved settings, making it seamless to shoot high-resolution photos and cinematic footage on the same shoot. This hybrid-friendly layout, paired with industry-grade controls and menus, sets the FX2 apart from most cinema-first cameras.

For photographers, the 33MP sensor offers excellent detail and dynamic range, making it suitable for everything from editorial work to landscapes and portraits. You also get Sony’s advanced AI-based Real-Time Recognition autofocus, which tracks people, animals, and even vehicles with stunning accuracy — perfect for fast-paced event photography or solo shooting. Add in Sony’s wide lens ecosystem of over 70 native E-mount lenses, and the FX2 becomes one of the most versatile stills cameras in its class.

A New Chapter After the A7S Series?

With its full-frame sensor, compact size, and focus on low-light and dynamic range, the FX2 lands in a similar space once occupied by the A7 series, but with significant upgrades. Unlike the 12MP A7S III, the FX2 gives you a 33MP sensor, opening up more creative room for high-res stills and detailed video crops. Dual base ISO (800/4000) offers the same clean low-light performance that made the A7S series a legend, but with much more resolution to work with.

And because it shares the same Log profiles and color science found in Sony’s Alpha line, the FX2 slides perfectly into a stills photographer’s workflow. For creators who’ve been using an A7S for video and something else for stills, the FX2 represents a consolidation of gear. One camera that does both with professional-level quality.

Log Workflow, LUTs, and Live Monitoring

The FX2 offers more than just great image quality — it’s designed for serious workflows. You get full support for S-Log3 and three Flexible Log shooting modes (Flexible ISO, Cine EI, Cine EI Quick), giving photographers and filmmakers alike extensive post-processing flexibility. Up to 16 user LUTs can be loaded via SD card or Sony’s Creator’s Cloud, and these can be applied to both stills and video. That means your grading decisions can carry across formats and remain consistent in color-critical environments.

Photographers working in commercial or production settings will also appreciate the ability to shoot stills in Log mode and use the same post pipeline as video. That’s a major time-saver when matching looks across campaigns or multimedia projects.

Built for Solo Creators and On-the-Go Workflows

Physically, the FX2 is compact and cage-free, with built-in mounting points and an internal cooling fan that enables uninterrupted 4K 60p recording. For still shooters, that compactness makes it just as comfortable in the hand as an Alpha-series camera. And with features like the angle-adjustable EVF, active/dynamic stabilization, and Sony’s new “BIG6” interface for fast control, it’s ready for both handheld photo work and stabilized rig setups.

Battery life is also strong, with the NP-FZ100 powering up to 100 minutes of continuous recording. Dual card slots make it easy to balance stills and video without swapping cards or running out of space.

Next-Level Autofocus and Smart Features

AI-powered Real-Time Recognition AF and Auto Framing make shooting sharp photos easier than ever, even when you’re working solo or in unpredictable situations. You can also tweak AF transition speed and subject tracking sensitivity, giving you full control whether you’re tracking a subject across a stage or snapping candid street portraits.

AF Assist adds even more precision by allowing for smooth manual adjustments with AF support — useful for both video pulls and photo refinements. And for photographers who need clean composition, the FX2’s customizable crop and auto-framing tools help frame the subject perfectly in-camera, every time.

One Camera, Endless Possibilities

The FX2 isn’t just another step in Sony’s Cinema Line,  it’s a full-fledged hybrid camera that bridges the gap between the Alpha and FX series. For many creators, it may be able to completely replace the need for multiple cameras, offering the best of both worlds: high-end photo performance and uncompromising cinema features.

Whether you’re a filmmaker who shoots stills, a photographer stepping into video, or a content creator who needs one tool that does everything, the FX2 might just be your perfect match. It’s the kind of camera that doesn’t just adapt to your workflow, it refines it.

Have more questions? Contact us today!

How James Gunn’s Superman Was Shot: The Technical Side

James Gunn’s Superman marks a bold new chapter in the DC cinematic universe, blending the emotional depth and visual spectacle fans have been hoping for. But beyond its engaging storytelling and iconic characters, the technical artistry behind the camera is just as impressive. The cinematography team employed a thoughtful mix of cutting-edge digital cinema cameras and world-class lenses to bring this modern superhero epic to life.

Let’s break down how Superman was shot, and what tools made it all possible.

Camera Arsenal: RED V-RAPTOR, RED Komodo, and Phantom Flex4K-GS 9

For most of the film’s principal photography, Gunn’s team relied heavily on RED Digital Cinema cameras, specifically the RED V-RAPTOR and RED Komodo. These two cameras are known for their versatility, compact design, and powerful image sensors, making them ideal for a film that required everything from intimate dialogue scenes to explosive, large-scale set pieces.

RED V-RAPTOR 8K VV

The RED V-RAPTOR was a workhorse on the production, offering an incredible combination of resolution, dynamic range, and frame rates. With a full-frame 8K VV sensor, the V-RAPTOR captures images at up to 8192 x 4320 resolution, with 17+ stops of dynamic range. That means it can handle deep shadows and bright highlights in the same shot—ideal for the dramatic lighting and high-contrast environments of a superhero film. It also supports 120 fps at 8K, and up to 600 fps at 2K, providing tons of flexibility in post-production.

The V-RAPTOR’s compact form factor also allowed for easier rigging in tight or dynamic shooting scenarios; important for a movie where the camera often moves with the characters, whether on foot, in flight, or in chaos.

RED Komodo

Alongside the V-RAPTOR, the RED Komodo 6K was used for a significant portion of the shoot. Slightly more compact than its sibling, the Komodo features a Super 35 sensor and records up to 6K resolution (6144 x 3240). It’s especially praised for its global shutter, which eliminates motion artifacts and rolling shutter effects; vital for capturing clean, crisp action sequences. This camera was likely used for handheld work, drone shots, or vehicle mounts where its small size and high-quality image capture gave the team creative freedom.

Phantom Flex4K-GS 9

For the film’s breathtaking slow-motion sequences, the production employed the Phantom Flex4K-GS 9. This camera is designed for ultra-high-speed shooting, capable of capturing up to 1,000 frames per second at 4K. It features a global shutter and a super 35mm CMOS sensor, delivering unmatched clarity even when the action slows to a near standstill.

These slow-motion shots added a sense of grandeur and detail to the film, freezing moments in time to heighten emotional or visual impact. Whether it was Superman soaring through explosions or a mid-air rescue suspended in slow-mo, the Phantom Flex4K helped elevate the cinematic experience.


The Glass: A Blend of Modern and Classic Lenses

The visual style of Superman is rich, textured, and cinematic, largely due to the deliberate choice of lenses that marry technical precision with aesthetic character.

Leitz Tri-Elmar and M 0.8

These Leica lenses are known for their pristine optics, consistent color rendition, and compact form factor. The Leitz M 0.8 series, in particular, brings a painterly quality to the image, with soft fall-off and a beautiful bokeh. They’re often favored for their ability to render skin tones naturally and highlight subtle emotion in close-ups. The Tri-Elmar lens, with its multi-focal range, allowed the team to move quickly between focal lengths without changing lenses.

Panavision Primo 70

Designed for large-format sensors, the Panavision Primo 70 lenses are engineered to deliver ultra-high resolution while maintaining classic cinematic character. These lenses produce edge-to-edge sharpness and minimal distortion, making them perfect for wide, epic shots that capture the scale of Metropolis, or the intimacy of Clark Kent’s Kansas roots.

Angénieux Optimo Ultra

For zoom work and dynamic camera movement, the team also used Angénieux Optimo Ultra lenses, known for their smooth zooms, sharpness across the frame, and minimal breathing. These lenses provided flexibility during complex action sequences, allowing the camera team to adjust focal lengths without sacrificing visual consistency.


A Unified Vision Through Technology

What makes the cinematography of James Gunn’s Superman stand out isn’t just the high-end gear—it’s how these tools were used to support the story. From the RED V-RAPTOR’s vast dynamic range to the Phantom’s slow-motion wizardry, every camera choice was made to emphasize character, drama, and scale.

Combined with a curated selection of lenses that blend clarity with artistry, the result is a visually cohesive film that feels grounded yet awe-inspiring. It’s a Superman story told not just with heart, but with a powerful visual language that reminds us why we love going to the movies.



Have any questions or want to bring the RED video quality to your next shoot? Contact us today!

 

How To Train Your Dragon (2025) Was “Filmed for IMAX.” What Does That Mean?

With the new live action How to Train Your Dragon movie being promoted as “filmed for IMAX,” you might be wondering if that means the production used IMAX’s giant cameras. The short answer is no. This phrase does not mean the filmmakers used IMAX-branded equipment, but rather that the film was created with IMAX’s unique standards and expanded screen formats in mind. It was more than likely shot on a top-tier camera like the ARRI Alexa 35.

Understanding the Language: Filmed for IMAX vs Shot with IMAX

IMAX uses two distinct phrases to describe how a movie was made. “Shot with IMAX” refers to productions that were recorded using IMAX’s actual cameras, which use large format film or high-resolution digital sensors. These cameras offer an unmatched level of image detail but are heavy, expensive, and technically demanding. As a result, they are usually reserved for high-profile directors like Christopher Nolan.

“Filmed for IMAX,” on the other hand, refers to productions that use IMAX-certified digital cameras and follow specific guidelines to ensure the movie looks its best on IMAX screens. This includes attention to resolution, image depth, color, and especially the framing within IMAX’s taller aspect ratios. The phrase is part of a program launched by IMAX to bring more flexibility to filmmakers while still enhancing the visual quality for IMAX theaters.

Why This Matters for How to Train Your Dragon

The phrase “filmed for IMAX” means that the filmmakers made conscious choices to frame and finish the movie in a way that takes advantage of IMAX theaters’ unique size and scope. This does not mean there will be drastic screen expansions like you would see with traditional IMAX cameras, but it does mean you will get a more immersive image when viewed in an IMAX auditorium.

It is very likely that this film was shot using the ARRI Alexa 35  as cinematographer Bill Pope has filmed his last few projects on the camera. These systems are renowned for their rich color reproduction, sharp image capture, and dynamic range. They are also approved by IMAX for use in the “filmed for IMAX” category. While they do not carry the same cachet as IMAX’s native film cameras, they can produce an image that is more than capable of filling large premium screens with clarity and depth.

Arri Alexa 35

Technical Details That Make a Difference

There are a few key elements that separate “filmed for IMAX” productions from standard digital releases:

IMAX-certified cameras – These are digital cameras that have been tested by IMAX and approved for their image quality, resolution, and stability.

Aspect ratio optimization – Most traditional movies are framed at 2.39 to 1. IMAX films often take advantage of a taller 1.90 to 1 aspect ratio. When directors shoot with that in mind, audiences can enjoy more vertical image real estate, which adds to the feeling of immersion.

Post production process – After the footage is captured, it goes through an IMAX-specific workflow to ensure it meets their high standards for sharpness, color accuracy, and sound mixing.

What This Means for the Viewer

When you watch How to Train Your Dragon in an IMAX theater, you will not see the sudden changes in screen size that happen when films are shot with true IMAX cameras. However, you will get an image that is framed and finished for the larger screen format, giving you more visual detail and a better sense of scale. The colors will be richer, the audio will be more dynamic, and the compositions will be adjusted to make the most of the vertical space.

Final Thoughts

It is easy to assume that anything “filmed for IMAX” means high-end equipment and elaborate production setups. While that is not always the case, it does mean that the filmmakers made thoughtful decisions during production and post-production to give audiences a better theatrical experience. Whether or not IMAX cameras were involved, the movie was built to shine on a premium screen.

When you see the phrase “filmed for IMAX,” you are getting a glimpse into the creative intent behind the film not just its technical specs. With How to Train Your Dragon, that intent was to provide viewers with a bigger, brighter, and more immersive world to enjoy.

Why a Clean Cyc Wall Is Essential for Professional Video and Photo Shoots

When it comes to professional video and photo production, small details make a huge difference. One of the most overlooked elements on any set is the white cyc wall. It is a staple in studios for a reason. A clean cyc wall allows for seamless backgrounds, easy subject isolation, and high-end commercial polish. But here is the catch: if that cyc wall is not clean and freshly painted, it can ruin your entire shoot.

Whether you are filming a commercial, conducting a product shoot, or shooting talent for green screen replacement, a clean cyc wall is the foundation for flawless visuals. The moment dirt, scuff marks, or footprints start to build up, that seamless effect disappears and your post-production process gets a whole lot harder.

What Is a Cyc Wall and Why Does It Matter

cyc wall, or cyclorama, is a curved wall used as a backdrop that creates the illusion of infinite space. Most often painted white, these walls are used to eliminate harsh corners or shadows, giving you a perfect blank canvas for lighting and visual effects. The purpose is simple: to direct full attention to your subject and provide maximum flexibility during the edit.

But for that effect to work, the surface of the wall needs to be pristine. Smudges, stains, and dark marks from shoes or equipment become glaringly obvious on camera, especially in high-resolution formats. Even slight imperfections in the surface can cause unwanted distractions and cost you time and money during color correction.

How a Dirty Cyc Wall Can Derail a Shoot

Imagine setting up your lights, prepping your subject, dialing in your camera settings only to find that the background has visible dirt patches that catch the light. What seemed like a perfect shot now looks unprofessional and uneven. Worse, your post team may have to spend hours digitally masking or cloning out marks that should never have been there in the first place.

For fashion, beauty, product, or branded content shoots, a dirty cyc wall can hurt the overall quality of the visuals and negatively affect the perception of your brand. Clients and talent notice when something looks off. You might not get another chance to make that first impression.

Dirt and discoloration also affect how light bounces inside the space. A clean white surface reflects light evenly, allowing for soft, controlled lighting setups. Once that wall starts to dull or stain, your lighting becomes uneven and your subject might pick up tints or shadows that throw off your entire look.

Why Regular Painting Is Necessary

The only way to keep a cyc wall shoot-ready is by repainting it regularly. Standard white paint gets scuffed easily, especially in high-traffic studios where people walk on the floor portion of the wall or move large gear across it. Even a single day of use can leave visible marks.

Studios that cut corners by not repainting between shoots might offer a lower rental rate up front, but the final cost to your project can be much higher. If your shoot is compromised by a dirty cyc wall, you may need retakes, heavy post-production cleanup, or even a reshoot altogether. Not to mention the creative stress it causes on set.

A Clean Cyc Wall Means Clean Results

Professionalism is all about preparation. When you step into a studio with a clean cyc wall, your team can focus on creativity and execution, not scrambling to work around a dirty background. It sets the tone for the day, helps your lighting team get the look they want, and saves your editor a ton of headaches.

At the end of the day, a cyc wall is not just a background. It is part of your visual identity. When it is bright, clean, and seamless, it enhances your brand and your production value.

At Lens Head Media, Clean Is the Standard

At Lens Head Media, we believe your shoot deserves the best conditions possible and that starts with a clean cyc wall. That is why we never charge extra for a fresh coat of paint. Whether you are shooting a commercial, a product spot, or content for social, our cyc wall is always clean and camera-ready. We repaint it regularly to make sure you walk into a flawless space, every time.

No surprises. No hidden fees. Just a clean cyc wall that makes your work look its best.

Tyler Perry’s Hollywood Power Move: How He Built One of America’s Largest Studios from the Ground Up

Tyler Perry’s journey from playwright to media mogul culminated in one of the most remarkable achievements in modern entertainment. In 2006 he founded Very Perry Productions, which became Tyler Perry Studios, aiming to build a world-class space where his films and shows could be made with creative control. His vision reached a milestone in 2019 when he officially opened the massive studio complex in Atlanta, transforming a former military base into one of America’s largest film studios.

From Modest Beginnings to Media Empire

Perry launched his production company in 2006 after achieving success with his Madea character and stage plays. The company quickly expanded to television with hits like House of Payne and Meet the Browns, and branched into film through partnerships with Lionsgate. Strategically, Perry invested in studio space in southwest Atlanta, acquiring two former Delta Air Lines buildings in Greenbriar in 2008. That early studio provided 200,000 square feet of sets and offices, and established a production presence that he would soon outgrow.

Vision and Acquisition of Fort McPherson

By 2015 Perry had his sights on a much larger project: acquiring the 330-acre site of the former Fort McPherson Army base in southeastern Atlanta. This former military installation, once used as barracks and muster grounds, offered untapped potential. Acquisition closed in mid-2015, giving Perry control of acres of open land, historic structures, and industrial buildings that could be repurposed into a fully integrated film campus.

Building a Film Studio Unlike Any Other

Perry’s deep connection to building—rooted in his New Orleans upbringing and early love of construction—drove his hands-on approach. By 2016 Architectural Digest described the space as 330 acres featuring twelve high tech sound stages named in honor of pioneering African Americans as well as expansive backlot sets that included a replica White House, a diner from the 1950s, trailers a suburban street and even airport terminal.

Although still under construction, the newly christened Tyler Perry Studios began attracting major productions by 2018. Black Panther became the first blockbuster to shoot on its stages, marking a high point in the studio’s rise and showcasing its capacity for large scale film work.

Grand Opening in 2019

The official studio opening took place in 2019. Now recognized as one of the largest film studios in the United States, it solidified Perry’s place in history. He became the first African American to fully own and operate a major film production studio. That accomplishment built on prior progress made in 2006 as he rebranded Very Perry Productions.

The 12 sound stages equipped with top tier production equipment plus hundreds of thousands of square feet of backlot sets and 200 acres of outdoor land, ensure that Tyler Perry Studios can host virtually any kind of production. (AD)

Economic Impact and Community Commitment

Tyler Perry Studios functions as a production engine for Atlanta’s booming film industry, supporting local crew, talent and suppliers. During development, Perry emphasized crew hiring and training opportunities in southwest Atlanta. The studio’s presence reinforces Georgia’s position as a film capital and helps fuel an ongoing production boom.

Cultural Significance

By transforming a former Confederate base into a thriving film studio owned by an African American, Perry set a powerful symbolic milestone. He has said he wanted black youth in the neighborhood to see what a black man could achieve even on the very grounds of historical oppression.

The Path Ahead

Since opening its doors, Tyler Perry Studios has produced a variety of content across film television and streaming. Producing through his arm 34th Street Films, Perry supports emerging voices and diverse perspectives. The studio has also forged content deals such as BET+ expanding its creative reach.

Why It Matters

Tyler Perry Studios stands not just as a physical space but as a statement: ownership matters. Control over production facilities ensures creative control and underscores the capacity to amplify underrepresented voices. For other creators, it shows that large scale infrastructure can be built with vision, courage and investment from within the community.

Tyler Perry’s investment in his own studio space is a transformative moment in entertainment. It demonstrates the importance of creative control inclusive opportunity and strategic expansion. It continues to build a legacy rooted in empowerment and innovation.

If you’d like help exploring brand narrative, creative strategy, or concept development that aligns with your own bold vision, contact us today!

The Role of Music in Commercials and Corporate Videos

When it comes to commercials and corporate videos, music isn’t just an accessory, it’s an essential part of the storytelling toolkit. It shapes tone, evokes emotion, and often determines whether a viewer simply watches or actually connects with what they’re seeing.

Music can turn a technically well-made video into something memorable and moving. It can also undermine your message if it’s chosen poorly. That’s why selecting the right soundtrack is one of the most important and most strategic creative decisions in video production.

Why Music Matters in Brand Storytelling

In the first few seconds of a video, music has the power to establish an emotional baseline, whether that’s hopeful, energetic, calm, bold, or reflective. While visuals provide structure and narrative, music gives that narrative its heartbeat. It guides pacing, influences how scenes are interpreted, and reinforces key emotional beats.

Beyond emotion, music also contributes to brand identity. Just as a brand has a visual language, it can also have a sonic identity. Over time, consistent musical choices help audiences develop an intuitive understanding of your tone and values. Think about how major brands use recurring themes or musical styles to create immediate recognition and emotional familiarity.

Importantly, music also supports audience retention and recall. A well-scored video doesn’t just keep people watching, it helps them remember the message long after it ends.

Choosing the Right Kind of Music for Your Video

There are several routes to consider when selecting music for your commercial or corporate video. Stock music, available through licensed libraries, is a popular option thanks to its affordability and ease of access. These tracks are often searchable by mood or genre, making it easier to find something that fits the tone of your video. However, stock music can sometimes feel impersonal or overused, especially if it’s recognizable from other campaigns.

Custom-composed music offers an alternative with more precision and emotional impact. It’s built specifically for your brand or project, meaning it aligns perfectly with your message and is uniquely yours. This route involves higher production costs and timelines, but for many brands, the long-term value and creative control are well worth it.

Another option is licensing commercial music, songs your audience may already know. This can create instant emotional resonance and cultural relevance, especially if the song aligns with your brand values or demographic. However, it comes with significant licensing fees and potential restrictions on usage, which can be limiting for ongoing or wide-reaching campaigns.

A more recent development is AI-generated music. These tools allow for the creation of royalty-free tracks on demand. While this approach is fast and affordable, it can lack the emotional nuance and human touch that comes from more traditional sources.

At Lens Head Media, we’ve worked with each of these approaches depending on the project’s needs, from dynamic ad campaigns to thoughtful corporate narratives — always with the same goal: making sure the music supports and elevates the message.

How to Make the Right Music Choice

Start by defining the emotional goal of your video. Is the tone meant to be inspiring, reassuring, energetic, or contemplative? From there, consider how the music will function: will it stay in the background and support the story, or will it take a more central, narrative-driving role?

It’s also important to make sure the music aligns with your brand. A financial services firm, for example, might lean toward clean, minimal instrumentation that conveys trust and stability, whereas a lifestyle brand might opt for something more bold, rhythmic, or trend-driven.

And finally, think about longevity. Will the music still feel relevant in a year or two? Some popular styles age quickly, so unless you’re working on a very specific short-term campaign, it’s wise to choose music that feels timeless.

Testing music options with others can also be valuable. What feels motivational to one person may feel dramatic or even somber to another. Getting a range of reactions helps ensure your track lands as intended with your broader audience.

Music That Transforms Stories

We’ve seen firsthand how music can change the entire feel of a video. In one case, a healthcare client initially wanted an upbeat, commercial-style track for a campaign about resilience and recovery. It felt too polished. Once we introduced a softer, more grounded piano piece, the video immediately took on a more sincere and emotionally honest tone.

In another example, we helped a company targeting Gen Z with a recruitment video. A bold, percussion-heavy indie track paired perfectly with fast-paced visuals and drove a noticeable uptick in applications. For a luxury electric vehicle brand, a minimal electronic score gave the spot a sophisticated edge — one that no dialogue could have achieved on its own.

Treat Music Like a Creative Priority

Too often, music is added at the last minute, a decision made after the visuals are locked and the story is already told. But when music is treated as a foundational element from the start, it shapes the entire production process and elevates the final result.

At Lens Head Media, we believe in building sound strategy into every stage of production. From sourcing and licensing to original composition and final mix, we treat music as integral to storytelling not just an afterthought. Whether you’re creating a high-energy promo or a heartfelt corporate piece, we’ll help you find the sound that makes your message resonate.

Need help finding the right music for your next project?

Let’s talk about how we can bring your brand’s story to life with music that moves your audience and makes your message unforgettable.

The ARRI ALEXA 35: The Camera Dominating Film in 2025

In the ever-evolving world of digital cinematography, few cameras have made an impact as quickly and profoundly as the ARRI ALEXA 35. At the 2025 Sundance Film Festival, 17 narrative films were shot using this camera—more than any other model. For independent filmmakers, cinematographers, and production teams alike, the ALEXA 35 is quickly rising to the top of the cinematic hierarchy, becoming the go-to tool for telling visually stunning stories.

A Leap Forward in Image Quality

At the heart of the ALEXA 35 lies the Super 35 format ARRI ALEV 4 CMOS sensor, boasting a maximum resolution of 4608 x 3164 pixels. This 4.6K sensor captures rich, high-dynamic-range images with 17 stops of dynamic range, offering breathtaking detail from shadow to highlight. Whether you’re shooting in natural light or stylized studio conditions, the camera delivers exceptional color fidelity and contrast control.

Filmmakers at Sundance praised the ALEXA 35’s ability to capture nuanced performances and delicate lighting with cinematic depth—qualities that elevate independent films to the level of major studio productions.

Unmatched Versatility for Storytellers

One of the standout features of the ALEXA 35 is its flexibility across formats and frame sizes. Whether you’re framing in 4.6K 3:2 Open Gate, 4K 16:9, or even 3K 1:1, the camera allows for precise composition while maintaining full image integrity. With recording options up to 120 fps, including ARRIRAW and Apple ProRes formats, the camera supports both high-resolution drama and high-speed action scenes with ease.

Its adjustable Exposure Index (EI) from 160 to 6400, combined with advanced electronic shutter controls (5.0°–356°), means cinematographers can shoot in a wide range of lighting environments without sacrificing quality.

Compact Yet Powerful

Despite its power, the ALEXA 35 remains impressively compact. Weighing just 2.9 kg (6.4 lbs) for the camera body, it’s ideal for handheld shooting, gimbal setups, and tight location work—perfect for indie productions on a budget or schedule crunch.

Atlanta-based filmmaker Jasmine Rios, whose Sundance selection “Between the Pines” was shot entirely on the ALEXA 35, remarked, “This camera gave us the freedom to shoot in unpredictable locations without compromising our visual goals. It’s incredibly agile.”

Color Science and Look Control

ARRI’s proprietary ARRI Color Management system and LogC4 gamma curve give filmmakers fine-tuned control over their image. With support for Rec 709, Rec 2020, Rec 2100 PQ, and custom LUTs, the ALEXA 35 enables precise color grading from set to post.

The camera also introduces ARRI Textures, a new layer of creative control that lets users influence the digital ‘feel’ of the image, offering options that emulate film-like grain, softness, and clarity—an innovation that has found favor with Sundance cinematographers aiming for a distinct visual signature.

A Growing Industry Standard

ARRI cameras have long been a staple in big-budget productions, but the ALEXA 35’s success at Sundance signals a broader trend: cinema-grade tools are now within reach of independent creators. With 17 narrative films choosing the ALEXA 35 at Sundance 2025, it’s clear that the camera has become a trusted companion for storytellers who demand both reliability and artistic freedom.

Future-Proof and Festival-Ready

With support for Codex Compact Drives, multi-format output, and modular remote control options, the ALEXA 35 is built for the demands of modern productions. It also operates in extreme conditions, from -20°C to +45°C, making it a rugged choice for location-heavy shoots.

As the 2025 festival season unfolds, the ALEXA 35 stands tall as the camera of choice for filmmakers looking to make their mark. Whether you’re capturing an intimate drama, a kinetic action sequence, or a stylized thriller, this camera delivers on every front.

The Future For The ALEXA 35

Bottom line: The ARRI ALEXA 35 isn’t just the most-used camera at Sundance—it’s a symbol of where modern cinematography is headed. And if current trends are any indication, it’s only just getting started.

Want to learn more? Contact us today or take a look at our camera rentals page!

Best TV Shows Filming in Atlanta: May 2025

Atlanta has long been known as a powerhouse in the film and television industry. With its versatile locations, generous tax incentives, and growing talent pool, Georgia’s capital has earned its nickname: “Hollywood of the South.” As of this year, a diverse lineup of exciting TV shows is currently filming in and around Atlanta, making the city a central figure in modern television production.

Here’s a look at some of the most anticipated TV shows filming in Atlanta right now.

Cape Fear – Apple TV

Apple TV’s new psychological thriller Cape Fear is bringing a chilling vibe to the streets of Atlanta. A reimagining of the classic story, this fresh take is expected to blend suspense, drama, and complex characters—all set against the rich visual backdrop of Georgia. The series is drawing top-tier talent, and with Apple’s cinematic production quality, Atlanta will be showcased in a hauntingly beautiful way.

Beyond the Gates – CBS

CBS is diving into mystery and nostalgia with Beyond the Gates, a drama series rooted in family secrets and unexpected discoveries. The show is currently filming in Atlanta’s suburban neighborhoods and historic districts, giving it a timeless, Americana look. With its strong emotional core and gripping plotlines, Beyond the Gates is shaping up to be one of the network’s standout new entries.

America’s Most Wanted: Missing Persons – FOX

The FOX network continues its revival of the America’s Most Wanted franchise with America’s Most Wanted: Missing Persons, now filming in Atlanta. The city’s infrastructure and film-ready police departments provide a realistic setting for dramatized reenactments and investigative storytelling. This true-crime spinoff focuses on unresolved disappearances and aims to involve viewers in real-time updates, blurring the line between television and public service.

The Good Daughter – Peacock

Peacock’s upcoming legal drama The Good Daughter brings courtroom tension and complex family drama to Atlanta. The show follows a defense attorney whose personal and professional lives collide in unexpected ways. Filming in Atlanta’s downtown business district and courthouse areas, the series benefits from authentic locations that mirror the show’s polished, high-stakes tone. It’s a smart, character-driven drama that adds another layer to the city’s on-screen versatility.

Tulsa King Season 3 – Paramount+

While Tulsa King is named after the Oklahoma city, Season 3 of this hit Paramount+ series is filming primarily in Atlanta. Led by Sylvester Stallone, the show is continuing its gritty, mob-driven narrative, but Georgia offers more filming flexibility and a diverse range of looks to match the show’s expanding universe. Atlanta’s growing reputation as a production hub allows major productions like Tulsa King to maintain quality and scale while tapping into a local workforce.

Reasonable Doubt Season 3 – Hulu

Hulu’s critically acclaimed legal thriller Reasonable Doubt is back for Season 3 and shooting in various locations around Atlanta. The series, praised for its fresh take on criminal defense and racial dynamics within the legal system, leans on Atlanta’s vibrant urban settings and stylish interiors. Fans can expect more courtroom drama, ethical dilemmas, and sleek storytelling—all set in a city that knows how to host high-caliber productions.

English Teacher Season 2 – Hulu

Another Hulu favorite, English Teacher, has returned for a second season and is being filmed on location in Atlanta. The show balances dark comedy with heartfelt drama, exploring the life of a high school English teacher navigating personal and professional chaos. The city’s mix of classic school architecture and urban charm provides the perfect backdrop for the show’s signature tone.

Atlanta: The Place For TV Shows

These TV shows filming in Atlanta highlight the city’s growing influence in entertainment. From intense legal dramas to thrillers and crime procedurals, Atlanta provides the perfect canvas for today’s most compelling stories. Whether you’re a fan or a film industry professional, there’s no denying it: Atlanta isn’t just hosting productions—it’s helping define what quality television looks like in 2025.

Meet the Powerful New DJI Ronin 4D 8K

The DJI Ronin 4D 8K isn’t just another cinema camera—it’s a revolution in filmmaking technology. Blending powerful 8K imaging, advanced stabilization, intelligent autofocus, and modular design, this all-in-one system empowers creators to shoot cinematic masterpieces with unmatched agility. Whether you’re a solo operator or part of a professional crew, the Ronin 4D 8K delivers Hollywood-level production power in a portable package.

What is the DJI Ronin 4D 8K?

At its core, the DJI Ronin 4D 8K is a 4-axis cinema camera that integrates a full-frame Zenmuse X9-8K sensor, LiDAR focusing system, and modular gimbal into one sleek rig. It captures up to 8K60 video in ProRes RAW or 8K75 in ProRes 422 HQ, giving filmmakers the flexibility and quality demanded by modern cinema, VFX workflows, and high-end broadcasting.

This combo kit comes with DJI’s DL PZ 17-28mm T3.0 ASPH lens, a RAW license key, and a DJI PROSSD 1TB drive, making it ready for serious productions straight out of the box.

Advanced Image Quality with ProRes RAW and Dual Native ISO

The Ronin 4D 8K stands out with Apple ProRes RAW support up to 8K60 (17:9) and 8K75 (2.39:1), delivering cinema-grade color depth and dynamic range. With dual native ISO (320/1600 and 800/4000) and up to 14.7 stops of dynamic range, it handles low-light scenes and highlight retention with finesse.

Whether you’re shooting in ProRes RAW, ProRes 422 HQ, or H.264 10-bit, the image output is sharp, cinematic, and broadcast-ready.

Built-in 4-Axis Stabilization for Smooth Cinematic Motion

Traditional 3-axis gimbals can’t always eliminate vertical shake—especially during walking or dolly shots. That’s where DJI’s 4th Z-axis comes in. It actively compensates for vertical camera movement using a mix of downward ToF sensors, dual-vision cameras, IMU, and a barometer. The result? Butter-smooth motion, even for inexperienced gimbal operators.

LiDAR Focusing: Precision in Any Light

The LiDAR focus system offers a massive leap in autofocus reliability, using up to 43,200 ranging points across a 33-foot range. It visualizes depth in real-time, offering incredibly responsive and accurate focus pulls—even in low-light conditions.

Thanks to Automated Manual Focus (AMF) and DJI’s intuitive handgrip design, cinematographers can seamlessly switch between auto and manual control, retaining artistic control without sacrificing speed.

Modular, Flexible, and Ready for Any Setup

The Ronin 4D 8K is as comfortable in a solo operator’s hands as it is mounted to a crane or dolly. With interchangeable lens mounts (DJI DL, Sony E, Leica M, and ARRI PL), it’s compatible with a wide range of cinema glass. The included DL PZ 17-28mm lens is a lightweight, sharp, and fast T3.0 zoom that’s perfect for run-and-gun or documentary work.

Want even more flexibility? Add-ons like the 7” touchscreen monitor, wireless video transmitter, and expansion plates for SDI, XLR, and timecode make it scalable for any production.

Built for Today’s Creator

The Ronin 4D 8K includes a high-bright 5.5” touchscreen, ND filters (ND.03 to ND2.7), integrated stereo mics, and a robust power system using DJI’s TB50 batteries. It’s clear DJI designed this with creators in mind—from indie filmmakers and documentarians to commercial DPs.

Thanks to ActiveTrack Pro, autofocus remains locked on even with complex subject movement, making it ideal for sports, fashion, and dynamic narrative content.

Conclusion: The Future Is Rolling

With its unmatched stabilization, intuitive focus, raw 8K capability, and professional-grade workflow compatibility, the DJI Ronin 4D 8K isn’t just a new camera—it’s a paradigm shift for filmmakers. Whether you’re creating for the big screen or the streaming age, the Ronin 4D ensures your vision is captured with cinematic excellence.

The future of filmmaking has arrived—and it rolls on four axes.

Have any other questions? Contact us today!

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