Why Atlanta Filmmaking is Thriving and Why It’s the Perfect Place to Create

lensheadmedia on October 20, 2025

Over the past decade, Atlanta has become one of the most dynamic film production cities in the world. Once known mainly for its music, food, and sports culture, it is now a global center for creativity. Major movies, streaming series, and commercial projects are produced here every day, and Atlanta Filmmaking has grown into a defining part of the city’s identity.

So, is Atlanta a good place for filmmaking? The answer is yes, and the reasons why go far beyond tax incentives. Atlanta offers a rare combination of professional infrastructure, diverse locations, skilled local talent, and a collaborative creative community that continues to attract filmmakers and brands from across the world.

The Growth of Atlanta Filmmaking

The rise of Atlanta Filmmaking began with Georgia’s 2008 film tax incentive program, which provides up to a 30 percent credit for qualifying productions. This incentive immediately brought major studios to the city, but what followed was even more important: the creation of a sustainable local industry.

Today, Atlanta hosts productions of every size, from blockbuster franchises to independent films and commercials. Movies like Black Panther, The Hunger Games, and Avengers: Endgame were all filmed here. Streaming giants such as Netflix and Amazon continue to expand their presence, ensuring a constant flow of creative work.

A Complete Film Infrastructure

What makes Atlanta Filmmaking so practical is the city’s well-developed infrastructure. With more than three million square feet of studio space, including Tyler Perry Studios, Trilith Studios, and Assembly Atlanta, the city can support projects of any scale.

Beyond soundstages, the metro area is filled with rental houses, grip and lighting companies, post-production facilities, and visual effects teams. For small and mid-sized businesses creating video ads or branded content, this ecosystem provides easy access to professional equipment and experienced crews. You are not just hiring a videographer; you are hiring into an entire production network.

Skilled Local Talent

Atlanta’s greatest strength lies in its people. Thousands of camera operators, gaffers, editors, and directors of photography call Georgia home. Many of them have experience on major films and bring that expertise to commercial and independent projects.

Because of this, Atlanta Filmmaking can be both affordable and world-class. Productions can staff locally without costly travel, keeping budgets efficient while maintaining quality. Whether you need a complete crew or a few key specialists, Atlanta offers a deep talent pool that continues to grow each year.

Locations that Inspire Creativity

Atlanta’s versatility as a location is another major advantage. Within a short drive, you can find everything from downtown skyscrapers to charming small towns, forests, lakes, and farmland. This allows Atlanta Filmmaking to double for almost any setting.

For filmmakers and brands alike, that variety fuels creative freedom. A business can film an entire campaign locally while achieving multiple visual styles and tones. The ability to access so many looks in one region is a key reason why so many production companies choose to work here.

A Supportive Creative Community

One of the most defining aspects of Atlanta Filmmaking is its sense of community. The city’s creative professionals support and collaborate with one another, fostering an atmosphere of shared growth. Events such as the Atlanta Film Festival and BronzeLens Film Festival connect emerging artists with experienced industry figures, helping build lasting professional relationships.

Studios and creative spaces like Lens Head Media play an active role in this ecosystem. They bring together filmmakers, editors, and producers who want to make professional, story-driven content in an environment built for collaboration.

Why Businesses Benefit from Filming in Atlanta

For brands, agencies, and businesses looking to create commercial or promotional content, Atlanta Filmmaking offers unmatched value. The city provides world-class production quality at a lower cost than major coastal markets. Combined with an experienced workforce and efficient logistics, Atlanta is ideal for companies that want professional results without the complexity or expense of traditional film hubs.

At Lens Head Media, we specialize in helping businesses tell their stories through cinematic, high-impact video production. Our Atlanta-based team works with companies of all sizes to create ads, brand films, and promotional content that stand out online and on screen.

The Future of Atlanta Filmmaking

The future of Atlanta Filmmaking looks brighter every year. New studios are opening, training programs are expanding, and investment in local talent continues to grow. The city’s film industry has proven its staying power, evolving from a regional advantage into a global creative force.

For filmmakers, producers, and brands, Atlanta offers everything needed to bring a story to life. If you are ready to create your next project in one of the most exciting production cities in the world, Lens Head Media can help you make it happen.

Zeiss Master Anamorphic Lenses: The Lenses That Shot Weapons (2025)

lensheadmedia on August 18, 2025

The new mystery horror hit Weapons has captivated critics and audiences alike. Directed and co-written by Zach Cregger, the film’s atmospheric tone and striking visuals have propelled it to critical and box office success. As of mid-August 2025 it has earned over 149 million dollars worldwide. A key part of its visual identity comes from the decision to shoot with the exceptional ARRI Zeiss Master Anamorphic lenses.

What Makes Master Anamorphics Stand Out?

Created through a collaboration between ARRI and Zeiss, the Master Anamorphic series set a new benchmark in modern cinema optics. The collection includes nine high-performance primes ranging from 28 millimeters to 180 millimeters, most with fast T1.9 apertures, and with optional extenders that expand the range to 360 millimeters.

These lenses are celebrated for their remarkable optical performance. They offer virtually no image breathing and eliminate the “anamorphic mumps” distortion often seen in close-ups. A newly designed 15-blade iris produces beautifully smooth oval bokeh, with evenly illuminated highlights that give every frame a natural cinematic texture. The mechanics are based on the trusted Master Prime series, featuring robust barrels that resist dust and water while maintaining precise focus and aperture control.

Cinematographers also value the creative flexibility of the Master Anamorphics. With optional flare sets, the lenses can shift quickly between a clean, controlled image and the dramatic flares that anamorphic photography is known for. Reed Morano described them as “more controllable than other anamorphics, but still capable of gorgeous flares when you want them.” That combination of technical control and stylistic range is part of what makes them so attractive on set.

The Weapons Edge: Atmosphere Built on Optics

Although the production has not officially confirmed every lens choice, the immersive visual design of Weapons strongly reflects the strengths of the Master Anamorphics. The film’s unsettling atmosphere and finely composed imagery echo the qualities that these lenses are known for, including rich flares, creamy backgrounds, and exceptional skin tone reproduction.

The use of anamorphic framing contributes not only to the look of the movie but also to its psychological impact. The wider field of view, along with the subtle distortions and unique flare patterns, gives the film a grand sense of scale. As many cinematographers note, anamorphic images carry a built-in sense of gravity that makes stories feel more epic and emotionally resonant. For a mystery horror film, that immersive scope amplifies tension and dread in ways that standard lenses cannot easily match.

weapons movie poster

Technical Highlights at a Glance

Here are some of the defining features that set the Master Anamorphic series apart:

Focal length range: 28 millimeters to 180 millimeters with consistent T1.9 apertures (except for the 180 millimeter at T2.8) and optional extenders up to 360 millimeters.
Optical quality: Minimal distortion, no breathing, and no close-up warping.
Bokeh and iris design: A 15-blade iris creates smooth oval highlights that enhance the classic anamorphic look.
Build and design: Dust and water resistant barrels with sturdy mechanics modeled on the Master Primes.
Creative flexibility: Optional flare modules allow rapid adjustments in style without changing lenses.

Why Filmmakers Choose Them

Beyond their technical achievements, the Master Anamorphic lenses give filmmakers creative confidence. They offer clarity and control while still allowing for the imperfections that make anamorphic images feel alive. Cinematographer Stijn Van der Veken praised them for their “magical blend of resolution and contrast with unmatched smoothness.” Reed Morano admired their impressionistic bokeh and called them “lenses that just scream cinema.”

That combination of precision and artistry is what makes them a go-to choice for directors and cinematographers who want their films to feel both polished and emotionally rich.

In Summary: Zeiss Master Anamorphic Lenses and Weapons

The critical and commercial triumph of Weapons shows how important cinematography is to storytelling. The ARRI Zeiss Master Anamorphic lenses represent the kind of tools that can transform a strong script and direction into a fully realized cinematic experience. Their ability to combine sharpness with warmth, and control with character, makes them a natural fit for a film that thrives on tension, atmosphere, and emotional depth.

For filmmakers, studying Weapons is a reminder that the right lenses are not just technical choices. They are creative instruments that help shape the emotional and psychological response of the audience. The Master Anamorphics do more than capture images. They create the immersive cinematic worlds that keep viewers engaged from the first frame to the last.

The Three C’s of Screenwriting: Concept, Character, and Conflict

lensheadmedia on August 5, 2025

If you had to strip screenwriting down to its most essential elements, you’d be left with three powerful pillars: Concept, Character, and Conflict. These are the “Three C’s” of screenwriting, and mastering them is key to crafting scripts that not only sell, but resonate with audiences long after the credits roll.

Let’s explore what each of these elements means, how they work together, and how you can use them to elevate your writing.

Concept: The Hook That Opens Doors

In Hollywood, concept is everything. Before a script is ever opened, before a character speaks a single line, it’s the concept that grabs attention. A strong concept is what gets your pitch meeting, secures financing, and sparks the audience’s curiosity with just one line.

The concept is your story’s central idea—the “What if?” that invites people in. What if you could relive the same day over and over? What if monsters hunted you the moment you made a sound? These kinds of premises ignite curiosity and imagination.

Consider The Twilight Zone. Each episode introduced a compelling new idea that made viewers lean in. The characters, while often underdeveloped due to time constraints, were secondary to the power of the concept itself. People tuned in episode after episode to see how each unusual scenario would unfold.

When people browse streaming services, they aren’t reading full synopses or character biographies. They’re scanning loglines. That means your concept has to immediately stand out. It’s the spark that lights everything else on fire.

Character: The Heart of the Story

A strong concept may get people in the door, but compelling characters are what make them stay. Without them, even the most exciting idea falls flat.

Your characters are the emotional anchor of the story. They should be active, layered, and relatable. More importantly, they need to change. Audiences want to see growth, struggle, and transformation. Characters who merely react to the concept instead of driving the story through their choices won’t keep anyone engaged for long.

Take films like A Quiet Place or Source Code. Both are built on intriguing concepts, but what makes them memorable is the depth of the characters. The emotional stakes, the relationships, and the personal dilemmas elevate the concept into something more human.

If you’re writing on spec, this matters even more. Executives and agents read plenty of scripts with high-concept premises, but the ones that stand out are those with authentic, emotionally rich characters. Pair a great idea with great characters, and you’ve suddenly got something people can see, feel, and sell.

Conflict: The Engine That Drives It All

The third and final pillar is conflict. Without it, there is no story. Conflict is the force that propels your characters forward and puts your concept to the test.

Cinematic conflict must be visible. You can’t rely on internal thoughts or summaries of emotion. Conflict should play out through action, choice, and consequences. Whether it’s physical, emotional, or philosophical, the opposition has to be clear and ever-present.

And it can’t just happen once. Great scripts are built around ongoing, evolving conflict. Your characters should be constantly tested by new challenges, each one forcing them to grow or change. These moments create the stakes and tension that keep audiences invested.

Conflict isn’t just an obstacle. It’s the tool that reveals who your characters really are and what your concept is truly about.

Screenwriting: Bringing It All Together

These three elements—concept, character, and conflict—work best when they’re in balance. One can’t carry the whole story on its own. A great concept will get attention, but only compelling characters and meaningful conflict will hold it.

Ask yourself: Is my concept unique and engaging? Are my characters active, emotional, and evolving? Does conflict shape every scene and keep the story moving?

If one area feels weak, don’t be afraid to revisit and refine. The best scripts are those where all three Cs are firing at full strength.

Mastering the Three C’s of screenwriting doesn’t guarantee success. But it gives you the foundation to tell stories that are not just read but understood and remembered.

 

Have any more questions on screenwriting? Contact us for a free consultation today!

What’s Filming in Atlanta This July: 2025

lensheadmedia on July 21, 2025

Atlanta continues to thrive as one of the top film and TV production hubs in the country, and July 2025 is no exception. From big-budget thrillers to heartfelt dramas and fresh comedies, the city and its studios is buzzing with productions from major streaming platforms like Apple TV+, Netflix, and Paramount+. Here’s a closer look at the television shows currently filming around Atlanta this month.

Cape Fear (Apple TV+)

The upcoming Apple TV+ thriller Cape Fear is in full production at Assembly Studios in Doraville. With stars Amy Adams and Javier Bardem leading the cast, this reimagining of the classic novel and film explores a haunting story of revenge and psychological suspense. July brings the continuation of interior and exterior shoots around the Atlanta area, with crews spotted filming in and around studio facilities and surrounding neighborhoods. Bardem’s character, Max Cady, a menacing figure from the past, returns to torment Adams’s character, a public defender, in what promises to be a tightly wound, character-driven series.

Free Bert (Netflix)

Bert Kreischer’s new Netflix series Free Bert is one of the more lighthearted projects filming in the city. The show began production in early July at Cinespace Studios and has been actively seeking extras through local casting calls, confirming the ongoing shoot throughout the month. This semi-autobiographical comedy follows Kreischer as he plays a fictionalized version of himself navigating family life and fame. The series is expected to feature six episodes and will bring plenty of humor and local flavor to the screen as it captures Atlanta’s energy and backdrop.

Sweet Magnolias – Season 5 (Netflix)

Production on Season 5 of Sweet Magnolias is underway in Covington and other parts of the Atlanta metro area. Shooting began in early June and continues into the summer months. This season includes directing debuts from stars JoAnna Garcia Swisher and Brooke Elliott, with new storylines unfolding beyond the small town of Serenity. Cast and crew have been seen at familiar filming locations throughout Covington, with a mix of scenes shot in both Georgia and New York this season. Longtime fans can expect more personal challenges, community drama, and emotional arcs from the beloved trio of Magnolias.

Tulsa King – Season 3 (Paramount+)

Tulsa King has returned for a third season and continues to film scenes in Atlanta following its earlier shoots in Oklahoma. Starring Sylvester Stallone, the show brings its gritty mob drama to Georgia for expanded storylines and new characters. Season 3 introduces Robert Patrick, Kevin Pollak, and Beau Knapp, and includes a guest appearance from Samuel L. Jackson as a potential spin-off character. The blend of Oklahoma and Georgia locations allows the series to diversify its setting while maintaining the visual identity established in earlier seasons. Filming is expected to continue throughout the summer.

Conclusion

July 2025 is shaping up to be a dynamic month for TV production in Atlanta. Whether it’s the chilling suspense of Cape Fear, the feel-good charm of Sweet Magnolias, the comedy stylings of Free Bert, or the high-stakes crime world of Tulsa King, the city remains a magnet for creative talent and compelling storytelling. For local film enthusiasts, aspiring actors, or anyone curious about what’s filming nearby, this month offers a wide range of opportunities to witness television production in action.

Sources

How James Gunn’s Superman Was Shot: The Technical Side

lensheadmedia on July 14, 2025

James Gunn’s Superman marks a bold new chapter in the DC cinematic universe, blending the emotional depth and visual spectacle fans have been hoping for. But beyond its engaging storytelling and iconic characters, the technical artistry behind the camera is just as impressive. The cinematography team employed a thoughtful mix of cutting-edge digital cinema cameras and world-class lenses to bring this modern superhero epic to life.

Let’s break down how Superman was shot, and what tools made it all possible.

Camera Arsenal: RED V-RAPTOR, RED Komodo, and Phantom Flex4K-GS 9

For most of the film’s principal photography, Gunn’s team relied heavily on RED Digital Cinema cameras, specifically the RED V-RAPTOR and RED Komodo. These two cameras are known for their versatility, compact design, and powerful image sensors, making them ideal for a film that required everything from intimate dialogue scenes to explosive, large-scale set pieces.

RED V-RAPTOR 8K VV

The RED V-RAPTOR was a workhorse on the production, offering an incredible combination of resolution, dynamic range, and frame rates. With a full-frame 8K VV sensor, the V-RAPTOR captures images at up to 8192 x 4320 resolution, with 17+ stops of dynamic range. That means it can handle deep shadows and bright highlights in the same shot—ideal for the dramatic lighting and high-contrast environments of a superhero film. It also supports 120 fps at 8K, and up to 600 fps at 2K, providing tons of flexibility in post-production.

The V-RAPTOR’s compact form factor also allowed for easier rigging in tight or dynamic shooting scenarios; important for a movie where the camera often moves with the characters, whether on foot, in flight, or in chaos.

RED Komodo

Alongside the V-RAPTOR, the RED Komodo 6K was used for a significant portion of the shoot. Slightly more compact than its sibling, the Komodo features a Super 35 sensor and records up to 6K resolution (6144 x 3240). It’s especially praised for its global shutter, which eliminates motion artifacts and rolling shutter effects; vital for capturing clean, crisp action sequences. This camera was likely used for handheld work, drone shots, or vehicle mounts where its small size and high-quality image capture gave the team creative freedom.

Phantom Flex4K-GS 9

For the film’s breathtaking slow-motion sequences, the production employed the Phantom Flex4K-GS 9. This camera is designed for ultra-high-speed shooting, capable of capturing up to 1,000 frames per second at 4K. It features a global shutter and a super 35mm CMOS sensor, delivering unmatched clarity even when the action slows to a near standstill.

These slow-motion shots added a sense of grandeur and detail to the film, freezing moments in time to heighten emotional or visual impact. Whether it was Superman soaring through explosions or a mid-air rescue suspended in slow-mo, the Phantom Flex4K helped elevate the cinematic experience.

The Glass: A Blend of Modern and Classic Lenses

The visual style of Superman is rich, textured, and cinematic, largely due to the deliberate choice of lenses that marry technical precision with aesthetic character.

Leitz Tri-Elmar and M 0.8

These Leica lenses are known for their pristine optics, consistent color rendition, and compact form factor. The Leitz M 0.8 series, in particular, brings a painterly quality to the image, with soft fall-off and a beautiful bokeh. They’re often favored for their ability to render skin tones naturally and highlight subtle emotion in close-ups. The Tri-Elmar lens, with its multi-focal range, allowed the team to move quickly between focal lengths without changing lenses.

Panavision Primo 70

Designed for large-format sensors, the Panavision Primo 70 lenses are engineered to deliver ultra-high resolution while maintaining classic cinematic character. These lenses produce edge-to-edge sharpness and minimal distortion, making them perfect for wide, epic shots that capture the scale of Metropolis, or the intimacy of Clark Kent’s Kansas roots.

Angénieux Optimo Ultra

For zoom work and dynamic camera movement, the team also used Angénieux Optimo Ultra lenses, known for their smooth zooms, sharpness across the frame, and minimal breathing. These lenses provided flexibility during complex action sequences, allowing the camera team to adjust focal lengths without sacrificing visual consistency.

A Unified Vision Through Technology

What makes the cinematography of James Gunn’s Superman stand out isn’t just the high-end gear—it’s how these tools were used to support the story. From the RED V-RAPTOR’s vast dynamic range to the Phantom’s slow-motion wizardry, every camera choice was made to emphasize character, drama, and scale.

Combined with a curated selection of lenses that blend clarity with artistry, the result is a visually cohesive film that feels grounded yet awe-inspiring. It’s a Superman story told not just with heart, but with a powerful visual language that reminds us why we love going to the movies.


Have any questions or want to bring the RED video quality to your next shoot? Contact us today!

 

How To Train Your Dragon (2025) Was “Filmed for IMAX.” What Does That Mean?

lensheadmedia on June 18, 2025

With the new live action How to Train Your Dragon movie being promoted as “filmed for IMAX,” you might be wondering if that means the production used IMAX’s giant cameras. The short answer is no. This phrase does not mean the filmmakers used IMAX-branded equipment, but rather that the film was created with IMAX’s unique standards and expanded screen formats in mind. It was more than likely shot on a top-tier camera like the ARRI Alexa 35.

Understanding the Language: Filmed for IMAX vs Shot with IMAX

IMAX uses two distinct phrases to describe how a movie was made. “Shot with IMAX” refers to productions that were recorded using IMAX’s actual cameras, which use large format film or high-resolution digital sensors. These cameras offer an unmatched level of image detail but are heavy, expensive, and technically demanding. As a result, they are usually reserved for high-profile directors like Christopher Nolan.

“Filmed for IMAX,” on the other hand, refers to productions that use IMAX-certified digital cameras and follow specific guidelines to ensure the movie looks its best on IMAX screens. This includes attention to resolution, image depth, color, and especially the framing within IMAX’s taller aspect ratios. The phrase is part of a program launched by IMAX to bring more flexibility to filmmakers while still enhancing the visual quality for IMAX theaters.

Why This Matters for How to Train Your Dragon

The phrase “filmed for IMAX” means that the filmmakers made conscious choices to frame and finish the movie in a way that takes advantage of IMAX theaters’ unique size and scope. This does not mean there will be drastic screen expansions like you would see with traditional IMAX cameras, but it does mean you will get a more immersive image when viewed in an IMAX auditorium.

It is very likely that this film was shot using the ARRI Alexa 35  as cinematographer Bill Pope has filmed his last few projects on the camera. These systems are renowned for their rich color reproduction, sharp image capture, and dynamic range. They are also approved by IMAX for use in the “filmed for IMAX” category. While they do not carry the same cachet as IMAX’s native film cameras, they can produce an image that is more than capable of filling large premium screens with clarity and depth.

Arri Alexa 35

Technical Details That Make a Difference

There are a few key elements that separate “filmed for IMAX” productions from standard digital releases:

IMAX-certified cameras – These are digital cameras that have been tested by IMAX and approved for their image quality, resolution, and stability.

Aspect ratio optimization – Most traditional movies are framed at 2.39 to 1. IMAX films often take advantage of a taller 1.90 to 1 aspect ratio. When directors shoot with that in mind, audiences can enjoy more vertical image real estate, which adds to the feeling of immersion.

Post production process – After the footage is captured, it goes through an IMAX-specific workflow to ensure it meets their high standards for sharpness, color accuracy, and sound mixing.

What This Means for the Viewer

When you watch How to Train Your Dragon in an IMAX theater, you will not see the sudden changes in screen size that happen when films are shot with true IMAX cameras. However, you will get an image that is framed and finished for the larger screen format, giving you more visual detail and a better sense of scale. The colors will be richer, the audio will be more dynamic, and the compositions will be adjusted to make the most of the vertical space.

Final Thoughts

It is easy to assume that anything “filmed for IMAX” means high-end equipment and elaborate production setups. While that is not always the case, it does mean that the filmmakers made thoughtful decisions during production and post-production to give audiences a better theatrical experience. Whether or not IMAX cameras were involved, the movie was built to shine on a premium screen.

When you see the phrase “filmed for IMAX,” you are getting a glimpse into the creative intent behind the film not just its technical specs. With How to Train Your Dragon, that intent was to provide viewers with a bigger, brighter, and more immersive world to enjoy.

Tyler Perry’s Hollywood Power Move: How He Built One of America’s Largest Studios from the Ground Up

lensheadmedia on June 10, 2025

Tyler Perry’s journey from playwright to media mogul culminated in one of the most remarkable achievements in modern entertainment. In 2006 he founded Very Perry Productions, which became Tyler Perry Studios, aiming to build a world-class space where his films and shows could be made with creative control. His vision reached a milestone in 2019 when he officially opened the massive studio complex in Atlanta, transforming a former military base into one of America’s largest film studios.

From Modest Beginnings to Media Empire

Perry launched his production company in 2006 after achieving success with his Madea character and stage plays. The company quickly expanded to television with hits like House of Payne and Meet the Browns, and branched into film through partnerships with Lionsgate. Strategically, Perry invested in studio space in southwest Atlanta, acquiring two former Delta Air Lines buildings in Greenbriar in 2008. That early studio provided 200,000 square feet of sets and offices, and established a production presence that he would soon outgrow.

Vision and Acquisition of Fort McPherson

By 2015 Perry had his sights on a much larger project: acquiring the 330-acre site of the former Fort McPherson Army base in southeastern Atlanta. This former military installation, once used as barracks and muster grounds, offered untapped potential. Acquisition closed in mid-2015, giving Perry control of acres of open land, historic structures, and industrial buildings that could be repurposed into a fully integrated film campus.

Building a Film Studio Unlike Any Other

Perry’s deep connection to building—rooted in his New Orleans upbringing and early love of construction—drove his hands-on approach. By 2016 Architectural Digest described the space as 330 acres featuring twelve high tech sound stages named in honor of pioneering African Americans as well as expansive backlot sets that included a replica White House, a diner from the 1950s, trailers a suburban street and even airport terminal.

Although still under construction, the newly christened Tyler Perry Studios began attracting major productions by 2018. Black Panther became the first blockbuster to shoot on its stages, marking a high point in the studio’s rise and showcasing its capacity for large scale film work.

Grand Opening in 2019

The official studio opening took place in 2019. Now recognized as one of the largest film studios in the United States, it solidified Perry’s place in history. He became the first African American to fully own and operate a major film production studio. That accomplishment built on prior progress made in 2006 as he rebranded Very Perry Productions.

The 12 sound stages equipped with top tier production equipment plus hundreds of thousands of square feet of backlot sets and 200 acres of outdoor land, ensure that Tyler Perry Studios can host virtually any kind of production. (AD)

Economic Impact and Community Commitment

Tyler Perry Studios functions as a production engine for Atlanta’s booming film industry, supporting local crew, talent and suppliers. During development, Perry emphasized crew hiring and training opportunities in southwest Atlanta. The studio’s presence reinforces Georgia’s position as a film capital and helps fuel an ongoing production boom.

Cultural Significance

By transforming a former Confederate base into a thriving film studio owned by an African American, Perry set a powerful symbolic milestone. He has said he wanted black youth in the neighborhood to see what a black man could achieve even on the very grounds of historical oppression.

The Path Ahead

Since opening its doors, Tyler Perry Studios has produced a variety of content across film television and streaming. Producing through his arm 34th Street Films, Perry supports emerging voices and diverse perspectives. The studio has also forged content deals such as BET+ expanding its creative reach.

Why It Matters

Tyler Perry Studios stands not just as a physical space but as a statement: ownership matters. Control over production facilities ensures creative control and underscores the capacity to amplify underrepresented voices. For other creators, it shows that large scale infrastructure can be built with vision, courage and investment from within the community.

Tyler Perry’s investment in his own studio space is a transformative moment in entertainment. It demonstrates the importance of creative control inclusive opportunity and strategic expansion. It continues to build a legacy rooted in empowerment and innovation.

If you’d like help exploring brand narrative, creative strategy, or concept development that aligns with your own bold vision, contact us today!

Best TV Shows Filming in Atlanta: May 2025

lensheadmedia on May 12, 2025

Atlanta has long been known as a powerhouse in the film and television industry. With its versatile locations, generous tax incentives, and growing talent pool, Georgia’s capital has earned its nickname: “Hollywood of the South.” As of this year, a diverse lineup of exciting TV shows is currently filming in and around Atlanta, making the city a central figure in modern television production.

Here’s a look at some of the most anticipated TV shows filming in Atlanta right now.

Cape Fear – Apple TV

Apple TV’s new psychological thriller Cape Fear is bringing a chilling vibe to the streets of Atlanta. A reimagining of the classic story, this fresh take is expected to blend suspense, drama, and complex characters—all set against the rich visual backdrop of Georgia. The series is drawing top-tier talent, and with Apple’s cinematic production quality, Atlanta will be showcased in a hauntingly beautiful way.

Beyond the Gates – CBS

CBS is diving into mystery and nostalgia with Beyond the Gates, a drama series rooted in family secrets and unexpected discoveries. The show is currently filming in Atlanta’s suburban neighborhoods and historic districts, giving it a timeless, Americana look. With its strong emotional core and gripping plotlines, Beyond the Gates is shaping up to be one of the network’s standout new entries.

America’s Most Wanted: Missing Persons – FOX

The FOX network continues its revival of the America’s Most Wanted franchise with America’s Most Wanted: Missing Persons, now filming in Atlanta. The city’s infrastructure and film-ready police departments provide a realistic setting for dramatized reenactments and investigative storytelling. This true-crime spinoff focuses on unresolved disappearances and aims to involve viewers in real-time updates, blurring the line between television and public service.

The Good Daughter – Peacock

Peacock’s upcoming legal drama The Good Daughter brings courtroom tension and complex family drama to Atlanta. The show follows a defense attorney whose personal and professional lives collide in unexpected ways. Filming in Atlanta’s downtown business district and courthouse areas, the series benefits from authentic locations that mirror the show’s polished, high-stakes tone. It’s a smart, character-driven drama that adds another layer to the city’s on-screen versatility.

Tulsa King Season 3 – Paramount+

While Tulsa King is named after the Oklahoma city, Season 3 of this hit Paramount+ series is filming primarily in Atlanta. Led by Sylvester Stallone, the show is continuing its gritty, mob-driven narrative, but Georgia offers more filming flexibility and a diverse range of looks to match the show’s expanding universe. Atlanta’s growing reputation as a production hub allows major productions like Tulsa King to maintain quality and scale while tapping into a local workforce.

Reasonable Doubt Season 3 – Hulu

Hulu’s critically acclaimed legal thriller Reasonable Doubt is back for Season 3 and shooting in various locations around Atlanta. The series, praised for its fresh take on criminal defense and racial dynamics within the legal system, leans on Atlanta’s vibrant urban settings and stylish interiors. Fans can expect more courtroom drama, ethical dilemmas, and sleek storytelling—all set in a city that knows how to host high-caliber productions.

English Teacher Season 2 – Hulu

Another Hulu favorite, English Teacher, has returned for a second season and is being filmed on location in Atlanta. The show balances dark comedy with heartfelt drama, exploring the life of a high school English teacher navigating personal and professional chaos. The city’s mix of classic school architecture and urban charm provides the perfect backdrop for the show’s signature tone.

Atlanta: The Place For TV Shows

These TV shows filming in Atlanta highlight the city’s growing influence in entertainment. From intense legal dramas to thrillers and crime procedurals, Atlanta provides the perfect canvas for today’s most compelling stories. Whether you’re a fan or a film industry professional, there’s no denying it: Atlanta isn’t just hosting productions—it’s helping define what quality television looks like in 2025.

TV Shows Currently Filming in Atlanta (April 2025)

lensheadmedia on April 21, 2025

Atlanta remains a major player in the television industry, with several high-profile tv shows currently filming across the city and its surrounding areas. Here’s a breakdown of what’s in production right now and where you might spot the cameras rolling.

America’s Most Wanted: Missing Persons (FOX)

The crime series returns with a focus on unresolved missing persons cases, hosted by John and Callahan Walsh. Production has been spotted in and around downtown Atlanta and nearby suburbs. The show is known for shooting reenactment scenes in industrial areas and public parks that double as other locations. Season 3 is set to premiere on April 21, 2025.

Beyond the Gates (CBS)

This daytime soap opera, centered on the powerful Dupree family in a gated Washington, D.C. community, is filming primarily at Assembly Studios in Doraville, just northeast of Atlanta. The production also uses local mansions and upscale neighborhoods to depict the characters’ luxurious lifestyles. The series premiered on February 24, 2025.

Cape Fear (Apple TV+)

A modern reimagining of the psychological thriller, “Cape Fear” is currently in production in the Atlanta area. Though much of the shoot is under wraps, crews have been seen working near Lake Lanier and parts of Fayetteville to simulate coastal settings. No official release date has been announced.

English Teacher – Season 2 (Hulu)

Following its successful first season, this comedy series starring Brian Jordan Alvarez is back for Season 2. Filming is taking place at Westlake High School and in nearby residential neighborhoods in Southwest Atlanta. The production is keeping a low profile, but local extras have been spotted on set. A release date has not yet been confirmed.

The Good Daughter (Peacock)

This psychological drama based on Karin Slaughter’s novel stars Rose Byrne and Meghann Fahy. Production began in March 2025, with filming happening at Griffin City Hall, about 40 miles south of Atlanta, as well as various locations in midtown and Old Fourth Ward. The series is expected to wrap filming by June, though no premiere date has been set.

Murdaugh Murders (Hulu)

Hulu’s narrative version of the now infamous true crime story of the Murdaugh family has begun production. Although the events are based in South Carolina, the production is using locations in East Point and Decatur to stand in for coastal towns. The series is currently in development, and a release date has not been announced.

Conclusion: TV Shows in Atlanta

Atlanta continues to serve as a dynamic and versatile backdrop for television, with its mix of urban landscapes, historic neighborhoods, and scenic suburbs offering the perfect setting for a wide variety of TV shows. From gripping true crime docuseries and psychological thrillers to heartfelt dramas, laugh-out-loud comedies, and compelling daytime soaps, the city’s streets and studios are constantly buzzing with production activity. Its film-friendly infrastructure, skilled local crews, and generous tax incentives make it a go-to destination for both new and returning TV shows.

Whether it’s a high school sitcom shooting in a quiet residential neighborhood or a suspenseful crime series setting up downtown, Atlanta has become a key player in shaping the future of television storytelling. So keep your eyes open—you never know when your local coffee shop, school, or park might become the backdrop for the next big hit.

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What Are Post Houses in Film and Why Are They So Important?

lensheadmedia on March 25, 2025

In the world of filmmaking, the process doesn’t stop once the cameras stop rolling. The real magic often happens in post-production. This is where post houses come in—an essential part of the film production process that plays a huge role in transforming raw footage into a polished, final product. In this blog, we’ll explore what post houses are, what services they provide, and why they are so important to the film industry.

What Are Post Houses?

Post houses are companies or facilities that specialize in the post-production phase of filmmaking. This is the period after a film or TV show has been shot, but before it is released to the public. Post houses provide a wide range of services that turn raw footage into a finished product, including editing, visual effects (VFX), sound design, color grading, and more.

These facilities are often equipped with high-end technology and staffed by skilled professionals who are experts in their specific areas of post-production. They work closely with directors, producers, and other members of the production team to ensure that the final cut of the film is exactly what was envisioned.

Services Provided by Post Houses

1. Editing

Editing is one of the primary services offered by post houses. During the editing process, raw footage is assembled into the final narrative structure of the film. Editors work to cut and arrange shots, add transitions, and ensure that the pacing and flow of the story are engaging. In some cases, editors also collaborate with directors to refine the story, remove unnecessary content, and emphasize key moments.

2. Sound Design and Mixing

Sound is just as important as visuals in filmmaking. Post houses often have sound specialists who work on dialogue editing, adding sound effects, and creating an immersive soundscape. They also handle sound mixing, where all the audio elements (dialogue, music, and effects) are balanced to create the final sound experience that complements the visuals.

3. Visual Effects (VFX)

In today’s filmmaking, visual effects are integral to creating stunning visuals that would be impossible or too expensive to film in real life. Post houses have VFX departments where digital artists use technology to create anything from subtle enhancements to full CGI (computer-generated imagery) environments, characters, and action sequences. Whether it’s turning a green screen background into a vast cityscape or adding fantastical creatures, VFX is a vital part of modern filmmaking.

4. Color Grading

Color grading is the process of adjusting the color and tone of the footage to give the film its unique visual style. Post houses employ colorists who work meticulously to enhance or alter the colors, shadows, and highlights to create the intended mood or atmosphere. For example, a film set in the desert might be given warm, golden hues, while a thriller could have cooler, muted tones to increase tension.

5. Mastering and Deliverables

Once all the creative elements have been added, the final step is mastering—the process of creating the final version of the film for distribution. Post houses prepare the film in multiple formats (digital, Blu-ray, streaming, etc.) and ensure that it meets the technical requirements of various platforms. They also produce deliverables like trailers, subtitles, and marketing assets.

post houses

Why Are Post Houses So Important?

1. They Make Raw Footage Shine

Filming is only one part of the equation. A good post house can turn raw, unpolished footage into a cinematic masterpiece. The expertise of editors, sound engineers, VFX artists, and colorists is what makes a film feel cohesive, polished, and engaging. Without post-production, a film might feel unfinished or fail to convey the intended emotional impact.

2. Enhance the Storytelling

Post houses play a crucial role in storytelling. It’s in the editing room where the narrative truly comes together. Editors help create a rhythm, ensuring the pacing works and that the story flows seamlessly from scene to scene. VFX and sound design add layers to the film, giving it depth and enhancing the atmosphere. Ultimately, post-production elevates the entire storytelling experience.

3. Save Time and Money

While it may seem like a separate stage of filmmaking, post houses can actually save time and money in the long run. By having a dedicated team of professionals handle specific aspects of post-production, filmmakers can focus on the creative aspects of the film without worrying about technical details. Furthermore, the technological tools and expertise available at post houses allow them to work more efficiently and effectively than an in-house team might be able to.

4. Adapt to Technological Advances

The film industry is constantly evolving, and post houses are on the cutting edge of technological advancements. With the rise of high-definition formats, 3D films, virtual reality, and other emerging technologies, post houses stay up-to-date with the latest tools and techniques. They offer filmmakers access to the most advanced equipment and software, allowing them to create films that push the boundaries of what’s possible.

5. Creativity and Innovation

Post houses often bring a level of creativity and innovation that is vital to the success of a film. They are spaces where filmmakers experiment with new techniques, effects, and approaches. From creating new worlds in VFX to designing unique soundscapes, post houses contribute significantly to the originality and uniqueness of the final product. Many post houses even specialize in specific genres, like animation, documentaries, or music videos, which means they bring a wealth of specialized experience to a project.

Conclusion

Post houses are indispensable to the filmmaking process. They handle the critical tasks that turn a raw collection of footage into a finished, high-quality film ready for distribution. Whether through editing, VFX, sound design, or color grading, the work done in post-production is what ultimately defines the final cinematic experience.

So, next time you watch a film and are amazed by its visuals, sound, or overall polish, you can thank post houses for making it all possible. These facilities are behind the scenes, ensuring that the film not only meets but exceeds audience expectations, elevating the entire filmmaking process.

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