The Role of Music in Commercials and Corporate Videos

When it comes to commercials and corporate videos, music isn’t just an accessory, it’s an essential part of the storytelling toolkit. It shapes tone, evokes emotion, and often determines whether a viewer simply watches or actually connects with what they’re seeing.

Music can turn a technically well-made video into something memorable and moving. It can also undermine your message if it’s chosen poorly. That’s why selecting the right soundtrack is one of the most important and most strategic creative decisions in video production.

Why Music Matters in Brand Storytelling

In the first few seconds of a video, music has the power to establish an emotional baseline, whether that’s hopeful, energetic, calm, bold, or reflective. While visuals provide structure and narrative, music gives that narrative its heartbeat. It guides pacing, influences how scenes are interpreted, and reinforces key emotional beats.

Beyond emotion, music also contributes to brand identity. Just as a brand has a visual language, it can also have a sonic identity. Over time, consistent musical choices help audiences develop an intuitive understanding of your tone and values. Think about how major brands use recurring themes or musical styles to create immediate recognition and emotional familiarity.

Importantly, music also supports audience retention and recall. A well-scored video doesn’t just keep people watching, it helps them remember the message long after it ends.

Choosing the Right Kind of Music for Your Video

There are several routes to consider when selecting music for your commercial or corporate video. Stock music, available through licensed libraries, is a popular option thanks to its affordability and ease of access. These tracks are often searchable by mood or genre, making it easier to find something that fits the tone of your video. However, stock music can sometimes feel impersonal or overused, especially if it’s recognizable from other campaigns.

Custom-composed music offers an alternative with more precision and emotional impact. It’s built specifically for your brand or project, meaning it aligns perfectly with your message and is uniquely yours. This route involves higher production costs and timelines, but for many brands, the long-term value and creative control are well worth it.

Another option is licensing commercial music, songs your audience may already know. This can create instant emotional resonance and cultural relevance, especially if the song aligns with your brand values or demographic. However, it comes with significant licensing fees and potential restrictions on usage, which can be limiting for ongoing or wide-reaching campaigns.

A more recent development is AI-generated music. These tools allow for the creation of royalty-free tracks on demand. While this approach is fast and affordable, it can lack the emotional nuance and human touch that comes from more traditional sources.

At Lens Head Media, we’ve worked with each of these approaches depending on the project’s needs, from dynamic ad campaigns to thoughtful corporate narratives — always with the same goal: making sure the music supports and elevates the message.

How to Make the Right Music Choice

Start by defining the emotional goal of your video. Is the tone meant to be inspiring, reassuring, energetic, or contemplative? From there, consider how the music will function: will it stay in the background and support the story, or will it take a more central, narrative-driving role?

It’s also important to make sure the music aligns with your brand. A financial services firm, for example, might lean toward clean, minimal instrumentation that conveys trust and stability, whereas a lifestyle brand might opt for something more bold, rhythmic, or trend-driven.

And finally, think about longevity. Will the music still feel relevant in a year or two? Some popular styles age quickly, so unless you’re working on a very specific short-term campaign, it’s wise to choose music that feels timeless.

Testing music options with others can also be valuable. What feels motivational to one person may feel dramatic or even somber to another. Getting a range of reactions helps ensure your track lands as intended with your broader audience.

Music That Transforms Stories

We’ve seen firsthand how music can change the entire feel of a video. In one case, a healthcare client initially wanted an upbeat, commercial-style track for a campaign about resilience and recovery. It felt too polished. Once we introduced a softer, more grounded piano piece, the video immediately took on a more sincere and emotionally honest tone.

In another example, we helped a company targeting Gen Z with a recruitment video. A bold, percussion-heavy indie track paired perfectly with fast-paced visuals and drove a noticeable uptick in applications. For a luxury electric vehicle brand, a minimal electronic score gave the spot a sophisticated edge — one that no dialogue could have achieved on its own.

Treat Music Like a Creative Priority

Too often, music is added at the last minute, a decision made after the visuals are locked and the story is already told. But when music is treated as a foundational element from the start, it shapes the entire production process and elevates the final result.

At Lens Head Media, we believe in building sound strategy into every stage of production. From sourcing and licensing to original composition and final mix, we treat music as integral to storytelling not just an afterthought. Whether you’re creating a high-energy promo or a heartfelt corporate piece, we’ll help you find the sound that makes your message resonate.

Need help finding the right music for your next project?

Let’s talk about how we can bring your brand’s story to life with music that moves your audience and makes your message unforgettable.

Integrating Customer Testimonials into Video Marketing Campaigns

Including customer testimonials in your corporate videos is one of the most effective ways to boost credibility, build trust, and connect with your audience. Real feedback from satisfied clients reinforces your brand’s value and helps potential customers make informed decisions. Here’s how and why to use them strategically.

The Power of Testimonials

Trust is critical in today’s digital marketplace. Before making a purchase, most consumers look for social proof. Featuring customers who’ve had positive experiences with your brand proves that you deliver on your promises—more convincingly than traditional advertising ever could.

Testimonials also humanize your brand. Instead of marketing messages, viewers see relatable people sharing genuine stories. This emotional connection helps your audience feel more confident about choosing your company.

How to Collect Authentic Testimonials

Start by identifying your happiest clients, those who’ve seen clear benefits from your product or service. Reach out for permission to record or feature their feedback. Video interviews work best, as they capture emotion, tone, and body language. Use open-ended questions to let customers speak in their own words.

Online reviews and social media posts are also great sources. With consent, you can repurpose this content for your video. Just remember: authenticity is key. Avoid overly scripted responses and focus on real stories.

Offering small incentives can encourage participation, but sincerity should always come first. And no matter the source, always get permission to use someone’s testimonial.

Crafting a Story With Testimonials

A good testimonial video isn’t just a series of clips, it’s a story. Decide what core message your video should convey: is it about solving a problem, introducing a product, or showing customer success?

Use a problem-solution structure. Start with a common challenge your audience faces. Introduce your solution, then show how real customers benefited. This keeps the message clear, relatable, and persuasive.

Make sure the video flows smoothly. Use transitions to tie sections together and keep the pace engaging. The tone should reflect your brand: professional, yet friendly and genuine.

Boosting Credibility With Video

Unlike written quotes, video testimonials show the speaker’s expressions and tone, making them feel more real. This emotional depth strengthens credibility and makes your message stick.

Choose customers who speak clearly and can explain how your product helped them. A diverse range of testimonials can also show your product’s versatility and appeal to broader audiences.

Professional production matters. Good lighting, clear audio, and quality visuals help your message land effectively. Even a powerful testimonial can lose impact if it looks or sounds amateurish.

Promoting Your Testimonial Video

Once your video is ready, get it in front of the right audience. Use SEO best practices by including relevant keywords in the video title, description, and tags. Embed it on your website to boost visibility and search performance.

Post on social platforms like LinkedIn, InstagramFacebook, and YouTube. Create captions that spark curiosity or invite comments. You can also collaborate with influencers or brand partners to reach new audiences.

The more places your video lives, the more impact it can have.

Final Thoughts

Incorporating customer testimonials into your corporate videos can transform how audiences perceive your brand. They make your message more trustworthy, relatable, and emotionally resonant. When potential customers hear real stories from satisfied clients, they gain confidence that your business can deliver similar results.

But effective testimonials don’t just happen, they require a thoughtful approach, professional storytelling, and high-quality production.

That’s where Lens Head Media comes in.

We specialize in capturing authentic, compelling customer testimonial videos that showcase the true impact of your products or services. From pre-production planning to on-site filming and post-production editing, our team ensures your clients’ voices come through clearly and powerfully. Whether you’re looking to build trust, highlight success stories, or strengthen your brand’s credibility, we’ll help you bring those moments to life on camera.

Contact us today and let us help you turn customer experiences into one of your most powerful marketing tools.

Canon vs. Sony Color Science: What It Means for Creatives

When it comes to choosing a camera brand, image quality is more than just resolution or dynamic range. One of the most important—and often subjective—aspects of a camera’s output is its color science. For creatives, understanding how different camera manufacturers handle color can significantly influence both shooting and post-production choices. Two of the most prominent players in this conversation are Canon and Sony, each with its own approach to color processing.

While both brands are capable of delivering stunning visuals, they do so in notably different ways. These differences can shape the mood, style, and emotional impact of a project, especially for photographers, filmmakers, and content creators focused on skin tones, landscapes, or color grading workflows.

Canon’s Color Profiles: Bold and Pleasing

Canon has long been praised for its color science, particularly when it comes to how it renders skin tones. Its in-camera processing leans into a more aggressive gamma curve, giving Canon images a naturally contrasty look straight out of the camera. This “baked-in” contrast helps images appear vibrant without needing much post-processing. Shadows are deep, highlights are crisp, and midtones are often rich and inviting.

One standout characteristic is Canon’s handling of greens and blues, where a subtle cyan infusion creates a more stylized and cinematic palette. This treatment often results in images that feel polished and emotionally charged, even in unedited form.

For many photographers, particularly those working in portraiture or weddings, Canon’s skin tone bias is a major draw. The brand tends to smooth out red and magenta hues in a way that flatters most skin types, creating a soft, pleasing tone that doesn’t require heavy retouching.

Sony’s Color Profiles: Neutral and Flexible

Sony, by contrast, is known for a more neutral and technically accurate approach to color. Its goal is to reproduce scenes as close to reality as possible, which can be a double-edged sword for creatives. On one hand, it allows for a clean starting point in post-production; on the other, it may lack the immediate visual appeal that Canon users are accustomed to.

Sony’s color science shines in its S-Gamut and S-Log profiles, which are designed for maximum flexibility in post. These profiles capture a wide color gamut and dynamic range, making them ideal for filmmakers and colorists who want precise control over their final look. However, this flexibility comes with complexity. Footage shot in S-Log often appears flat and desaturated out of the box, requiring skilled grading to unlock its full potential.

A recurring criticism among users is Sony’s green bias, especially noticeable when converting S-Log footage to standard Rec. 709 color space. Skin tones can appear slightly cool or lifeless unless carefully corrected, which can be a challenge for those less familiar with color grading workflows.

What This Means for Creatives

So, which brand is better for you? The answer depends on your workflow, aesthetic preferences, and how much time you’re willing to invest in post-production.

  • If you want vibrant, flattering images straight out of camera—especially for events, portraits, or social media—Canon might be the better choice. Its color profiles minimize the need for heavy grading and are known to be especially kind to skin tones.

  • If you prioritize color accuracy and flexibility for heavy post-production—such as narrative filmmaking, commercial work, or visual effects—Sony provides the tools to build your look from the ground up, albeit with a steeper learning curve.

Ultimately, both Canon and Sony are capable of producing beautiful results. But their differences in color science are more than just technical specs—they shape how your creative vision comes to life.

Understanding these nuances empowers you to choose the right camera for your style, your workflow, and the story you want to tell.

Have more questions? Contact us or check out our camera rental page today!

The ARRI ALEXA 35: The Camera Dominating Film in 2025

In the ever-evolving world of digital cinematography, few cameras have made an impact as quickly and profoundly as the ARRI ALEXA 35. At the 2025 Sundance Film Festival, 17 narrative films were shot using this camera—more than any other model. For independent filmmakers, cinematographers, and production teams alike, the ALEXA 35 is quickly rising to the top of the cinematic hierarchy, becoming the go-to tool for telling visually stunning stories.

A Leap Forward in Image Quality

At the heart of the ALEXA 35 lies the Super 35 format ARRI ALEV 4 CMOS sensor, boasting a maximum resolution of 4608 x 3164 pixels. This 4.6K sensor captures rich, high-dynamic-range images with 17 stops of dynamic range, offering breathtaking detail from shadow to highlight. Whether you’re shooting in natural light or stylized studio conditions, the camera delivers exceptional color fidelity and contrast control.

Filmmakers at Sundance praised the ALEXA 35’s ability to capture nuanced performances and delicate lighting with cinematic depth—qualities that elevate independent films to the level of major studio productions.

Unmatched Versatility for Storytellers

One of the standout features of the ALEXA 35 is its flexibility across formats and frame sizes. Whether you’re framing in 4.6K 3:2 Open Gate, 4K 16:9, or even 3K 1:1, the camera allows for precise composition while maintaining full image integrity. With recording options up to 120 fps, including ARRIRAW and Apple ProRes formats, the camera supports both high-resolution drama and high-speed action scenes with ease.

Its adjustable Exposure Index (EI) from 160 to 6400, combined with advanced electronic shutter controls (5.0°–356°), means cinematographers can shoot in a wide range of lighting environments without sacrificing quality.

Compact Yet Powerful

Despite its power, the ALEXA 35 remains impressively compact. Weighing just 2.9 kg (6.4 lbs) for the camera body, it’s ideal for handheld shooting, gimbal setups, and tight location work—perfect for indie productions on a budget or schedule crunch.

Atlanta-based filmmaker Jasmine Rios, whose Sundance selection “Between the Pines” was shot entirely on the ALEXA 35, remarked, “This camera gave us the freedom to shoot in unpredictable locations without compromising our visual goals. It’s incredibly agile.”

Color Science and Look Control

ARRI’s proprietary ARRI Color Management system and LogC4 gamma curve give filmmakers fine-tuned control over their image. With support for Rec 709, Rec 2020, Rec 2100 PQ, and custom LUTs, the ALEXA 35 enables precise color grading from set to post.

The camera also introduces ARRI Textures, a new layer of creative control that lets users influence the digital ‘feel’ of the image, offering options that emulate film-like grain, softness, and clarity—an innovation that has found favor with Sundance cinematographers aiming for a distinct visual signature.

A Growing Industry Standard

ARRI cameras have long been a staple in big-budget productions, but the ALEXA 35’s success at Sundance signals a broader trend: cinema-grade tools are now within reach of independent creators. With 17 narrative films choosing the ALEXA 35 at Sundance 2025, it’s clear that the camera has become a trusted companion for storytellers who demand both reliability and artistic freedom.

Future-Proof and Festival-Ready

With support for Codex Compact Drives, multi-format output, and modular remote control options, the ALEXA 35 is built for the demands of modern productions. It also operates in extreme conditions, from -20°C to +45°C, making it a rugged choice for location-heavy shoots.

As the 2025 festival season unfolds, the ALEXA 35 stands tall as the camera of choice for filmmakers looking to make their mark. Whether you’re capturing an intimate drama, a kinetic action sequence, or a stylized thriller, this camera delivers on every front.

The Future For The ALEXA 35

Bottom line: The ARRI ALEXA 35 isn’t just the most-used camera at Sundance—it’s a symbol of where modern cinematography is headed. And if current trends are any indication, it’s only just getting started.

Want to learn more? Contact us today or take a look at our camera rentals page!

Best TV Shows Filming in Atlanta: May 2025

Atlanta has long been known as a powerhouse in the film and television industry. With its versatile locations, generous tax incentives, and growing talent pool, Georgia’s capital has earned its nickname: “Hollywood of the South.” As of this year, a diverse lineup of exciting TV shows is currently filming in and around Atlanta, making the city a central figure in modern television production.

Here’s a look at some of the most anticipated TV shows filming in Atlanta right now.

Cape Fear – Apple TV

Apple TV’s new psychological thriller Cape Fear is bringing a chilling vibe to the streets of Atlanta. A reimagining of the classic story, this fresh take is expected to blend suspense, drama, and complex characters—all set against the rich visual backdrop of Georgia. The series is drawing top-tier talent, and with Apple’s cinematic production quality, Atlanta will be showcased in a hauntingly beautiful way.

Beyond the Gates – CBS

CBS is diving into mystery and nostalgia with Beyond the Gates, a drama series rooted in family secrets and unexpected discoveries. The show is currently filming in Atlanta’s suburban neighborhoods and historic districts, giving it a timeless, Americana look. With its strong emotional core and gripping plotlines, Beyond the Gates is shaping up to be one of the network’s standout new entries.

America’s Most Wanted: Missing Persons – FOX

The FOX network continues its revival of the America’s Most Wanted franchise with America’s Most Wanted: Missing Persons, now filming in Atlanta. The city’s infrastructure and film-ready police departments provide a realistic setting for dramatized reenactments and investigative storytelling. This true-crime spinoff focuses on unresolved disappearances and aims to involve viewers in real-time updates, blurring the line between television and public service.

The Good Daughter – Peacock

Peacock’s upcoming legal drama The Good Daughter brings courtroom tension and complex family drama to Atlanta. The show follows a defense attorney whose personal and professional lives collide in unexpected ways. Filming in Atlanta’s downtown business district and courthouse areas, the series benefits from authentic locations that mirror the show’s polished, high-stakes tone. It’s a smart, character-driven drama that adds another layer to the city’s on-screen versatility.

Tulsa King Season 3 – Paramount+

While Tulsa King is named after the Oklahoma city, Season 3 of this hit Paramount+ series is filming primarily in Atlanta. Led by Sylvester Stallone, the show is continuing its gritty, mob-driven narrative, but Georgia offers more filming flexibility and a diverse range of looks to match the show’s expanding universe. Atlanta’s growing reputation as a production hub allows major productions like Tulsa King to maintain quality and scale while tapping into a local workforce.

Reasonable Doubt Season 3 – Hulu

Hulu’s critically acclaimed legal thriller Reasonable Doubt is back for Season 3 and shooting in various locations around Atlanta. The series, praised for its fresh take on criminal defense and racial dynamics within the legal system, leans on Atlanta’s vibrant urban settings and stylish interiors. Fans can expect more courtroom drama, ethical dilemmas, and sleek storytelling—all set in a city that knows how to host high-caliber productions.

English Teacher Season 2 – Hulu

Another Hulu favorite, English Teacher, has returned for a second season and is being filmed on location in Atlanta. The show balances dark comedy with heartfelt drama, exploring the life of a high school English teacher navigating personal and professional chaos. The city’s mix of classic school architecture and urban charm provides the perfect backdrop for the show’s signature tone.

Atlanta: The Place For TV Shows

These TV shows filming in Atlanta highlight the city’s growing influence in entertainment. From intense legal dramas to thrillers and crime procedurals, Atlanta provides the perfect canvas for today’s most compelling stories. Whether you’re a fan or a film industry professional, there’s no denying it: Atlanta isn’t just hosting productions—it’s helping define what quality television looks like in 2025.

Meet the Powerful New DJI Ronin 4D 8K

The DJI Ronin 4D 8K isn’t just another cinema camera—it’s a revolution in filmmaking technology. Blending powerful 8K imaging, advanced stabilization, intelligent autofocus, and modular design, this all-in-one system empowers creators to shoot cinematic masterpieces with unmatched agility. Whether you’re a solo operator or part of a professional crew, the Ronin 4D 8K delivers Hollywood-level production power in a portable package.

What is the DJI Ronin 4D 8K?

At its core, the DJI Ronin 4D 8K is a 4-axis cinema camera that integrates a full-frame Zenmuse X9-8K sensor, LiDAR focusing system, and modular gimbal into one sleek rig. It captures up to 8K60 video in ProRes RAW or 8K75 in ProRes 422 HQ, giving filmmakers the flexibility and quality demanded by modern cinema, VFX workflows, and high-end broadcasting.

This combo kit comes with DJI’s DL PZ 17-28mm T3.0 ASPH lens, a RAW license key, and a DJI PROSSD 1TB drive, making it ready for serious productions straight out of the box.

Advanced Image Quality with ProRes RAW and Dual Native ISO

The Ronin 4D 8K stands out with Apple ProRes RAW support up to 8K60 (17:9) and 8K75 (2.39:1), delivering cinema-grade color depth and dynamic range. With dual native ISO (320/1600 and 800/4000) and up to 14.7 stops of dynamic range, it handles low-light scenes and highlight retention with finesse.

Whether you’re shooting in ProRes RAW, ProRes 422 HQ, or H.264 10-bit, the image output is sharp, cinematic, and broadcast-ready.

Built-in 4-Axis Stabilization for Smooth Cinematic Motion

Traditional 3-axis gimbals can’t always eliminate vertical shake—especially during walking or dolly shots. That’s where DJI’s 4th Z-axis comes in. It actively compensates for vertical camera movement using a mix of downward ToF sensors, dual-vision cameras, IMU, and a barometer. The result? Butter-smooth motion, even for inexperienced gimbal operators.

LiDAR Focusing: Precision in Any Light

The LiDAR focus system offers a massive leap in autofocus reliability, using up to 43,200 ranging points across a 33-foot range. It visualizes depth in real-time, offering incredibly responsive and accurate focus pulls—even in low-light conditions.

Thanks to Automated Manual Focus (AMF) and DJI’s intuitive handgrip design, cinematographers can seamlessly switch between auto and manual control, retaining artistic control without sacrificing speed.

Modular, Flexible, and Ready for Any Setup

The Ronin 4D 8K is as comfortable in a solo operator’s hands as it is mounted to a crane or dolly. With interchangeable lens mounts (DJI DL, Sony E, Leica M, and ARRI PL), it’s compatible with a wide range of cinema glass. The included DL PZ 17-28mm lens is a lightweight, sharp, and fast T3.0 zoom that’s perfect for run-and-gun or documentary work.

Want even more flexibility? Add-ons like the 7” touchscreen monitor, wireless video transmitter, and expansion plates for SDI, XLR, and timecode make it scalable for any production.

Built for Today’s Creator

The Ronin 4D 8K includes a high-bright 5.5” touchscreen, ND filters (ND.03 to ND2.7), integrated stereo mics, and a robust power system using DJI’s TB50 batteries. It’s clear DJI designed this with creators in mind—from indie filmmakers and documentarians to commercial DPs.

Thanks to ActiveTrack Pro, autofocus remains locked on even with complex subject movement, making it ideal for sports, fashion, and dynamic narrative content.

Conclusion: The Future Is Rolling

With its unmatched stabilization, intuitive focus, raw 8K capability, and professional-grade workflow compatibility, the DJI Ronin 4D 8K isn’t just a new camera—it’s a paradigm shift for filmmakers. Whether you’re creating for the big screen or the streaming age, the Ronin 4D ensures your vision is captured with cinematic excellence.

The future of filmmaking has arrived—and it rolls on four axes.

Have any other questions? Contact us today!

What Testimonials for Businesses Can Do for Small Companies and Their Client Relations

In today’s competitive market, small businesses face a unique challenge: earning trust quickly. One of the most powerful tools to build that trust is testimonials for businesses. These simple yet impactful endorsements can make the difference between a visitor becoming a loyal customer or clicking away to a competitor.

The Power of Social Proof

Human beings are wired to trust the opinions of others. It’s why we ask for recommendations, read reviews, and check ratings before making a purchase. For small businesses, testimonials for businesses act as social proof—validating your credibility and demonstrating that others have had positive experiences with your product or service.

When potential clients see real people expressing satisfaction with your business, it eases their doubts and reinforces their decision to choose you. In a world full of choices, that emotional nudge is invaluable.

Building Trust From the Start

Unlike large companies that benefit from brand recognition, small businesses often operate without a familiar name. That’s where testimonials become a game-changer. Displaying honest, specific testimonials directly on your website and marketing materials helps establish credibility instantly.

It’s not about showing off—it’s about showing you’re reliable. A testimonial saying, “This company went above and beyond to solve my issue” tells future clients that they’ll be taken care of. That reassurance is priceless in establishing strong, lasting client relationships.

Enhancing Your Website’s Effectiveness

A well-placed testimonial can improve your website’s conversion rate significantly. When visitors land on your site, they’re usually looking for reassurance that your business can meet their needs. Strategically positioned testimonials for businesses act as persuasive proof points. They complement your services or product descriptions with real-world validation.

Adding testimonials near calls-to-action or on landing pages helps reinforce buyer confidence at critical decision points. In fact, websites with customer testimonials can see up to a 34% increase in conversions, according to some studies.

Creating Relatable Content

Every client has a story, and by showcasing it through a testimonial, you create relatable content. Potential clients often identify with the experiences of others. Whether it’s solving a specific problem or highlighting a great customer service experience, testimonials help future customers see themselves benefiting in the same way.

For small companies, this relatability humanizes the brand. It’s not just a transaction—it’s a personal connection. And that connection is the foundation of long-term client relationships.

Improving SEO and Online Visibility

Testimonials for businesses don’t just build trust—they can also support your SEO efforts. User-generated content like reviews and testimonials often include natural keywords and phrases that your target audience is searching for.

Additionally, featuring fresh testimonials regularly tells search engines your site is active and relevant. It’s a simple, authentic way to add keyword-rich content that helps improve search rankings without feeling forced or salesy.

Encouraging Referrals and Repeat Business

When clients take the time to leave a testimonial, it often reflects a strong, positive relationship. Encouraging testimonials opens the door for more than just good PR—it often leads to referrals. Happy clients who speak publicly about their experience are more likely to refer friends, family, or colleagues.

Moreover, testimonials create a feedback loop. They remind existing clients of the value you’ve provided, reinforcing satisfaction and increasing the likelihood they’ll return.

Making the Most of Testimonials for Businesses 

To fully benefit from testimonials for businesses, ensure you:

  • Request them regularly from satisfied clients.

  • Highlight specific results or benefits in each one.

  • Include client names, photos, or businesses (with permission) to increase authenticity.

  • Display them across your website, social media, and marketing campaigns.

Conclusion

For small businesses, building trust and nurturing client relationships is essential—and testimonials are a cost-effective, high-impact way to do just that. By showcasing real experiences, you create an authentic, persuasive narrative that resonates with potential clients and strengthens existing connections. If you haven’t started gathering testimonials for businesses, now is the time.

Introducing Studio B: Our Drive-On Green Screen

At Lens Head Studio, we are proud to offer one of the most versatile and professional green screen setups in the region. Whether you’re shooting commercials, music videos, branded content, or feature films, our state-of-the-art green screen is designed to bring your vision to life with ease and precision.

A Professional-Grade Green Screen, Built for Creativity

Our green screen features a 30-foot by 25-foot one-corner cyc wall, giving you seamless edges and endless creative possibilities. A cyc wall—or cyclorama—is a specially constructed curved wall used to create the illusion of infinite space. By eliminating hard corners and shadows, it allows for smooth, immersive backgrounds that are perfect for chroma keying and visual effects work.

Superior Features for a Hassle-Free Shoot

  • Professional Noise Dampening: Our studio is sound-treated to minimize outside noise, ensuring clean, crisp audio for your production.

  • Pre-Mounted Lighting: Overhead, professional-grade lights are already mounted and positioned to evenly light the green wall, saving you setup time and maximizing shooting efficiency.

  • Drive-On Access: One of the most unique features of Lens Head Studio is our ground-level garage door access, allowing you to drive vehicles directly onto the green screen. Perfect for automotive shoots, large props, or any production that requires moving big gear in and out effortlessly.

Studio Amenities Designed for Comfort and Productivity

We know that a great shoot is about more than just the space. That’s why every rental at Lens Head Studio includes access to premium amenities:

  • Kitchen – Perfect for catering, craft services, or simply keeping your crew fueled.

  • Makeup Room – A dedicated space for talent prep and touch-ups.

  • Green Room/Dressing Room – A comfortable area for cast and crew to relax between takes.

  • Conference Room – Ideal for production meetings, script reads, or creative collaboration.

Ready to Book?

At Lens Head Studio, we make sure that every detail is taken care of so you can focus on your creative vision. Whether you’re shooting a single scene or a full production, our green screen studio offers the space, equipment, and comfort you need to deliver your best work.

Contact us today to schedule a tour or reserve your shoot date!

The Marketing Powerhouse Behind the NFL Draft

The NFL Draft has evolved from a basic player selection process into one of the league’s most powerful and polished marketing events. Every spring, millions of fans tune in—not just for the picks, but for the spectacle, the storylines, and the larger-than-life branding that turns the draft into a multi-day football festival. Here’s how the NFL turns the draft into a marketing machine.

A Year-Round Hype Machine

The marketing of the NFL Draft starts long before draft day. From scouting reports and mock drafts to the NFL Combine and pro days, the league builds anticipation through a carefully curated content pipeline. Networks like ESPN and NFL Network keep the conversation going year-round, feeding fans a steady diet of player profiles, team needs, and trade speculation.

Big-Stage Branding

Each year, the NFL Draft moves to a new city, transforming it into a branded football wonderland. From massive outdoor stages to interactive fan zones, the host city becomes a living commercial for the league. Branded installations, sponsor activations, and team-themed experiences all create a strong visual identity while promoting the NFL’s connection to local communities.

Broadcast as Entertainment

The NFL Draft isn’t just televised—it’s produced like a primetime entertainment event. With multiple camera angles, dramatic music, player highlight reels, and behind-the-scenes war room footage, the draft blurs the lines between sports and showbiz. The league uses this platform to highlight storylines, humanize prospects, and deepen fan investment in the game’s future stars.

Social Media Frenzy

Social media plays a massive role in draft marketing. The NFL and its teams flood platforms like Twitter, Instagram, TikTok, and YouTube with real-time reactions, interviews, memes, and behind-the-scenes content. Hashtags like #NFLDraft trend globally, and prospects often go viral before ever stepping onto an NFL field. This keeps younger, digitally-savvy fans deeply engaged.

Sponsor Integration

From Verizon and Bud Light to Nike and Old Spice, sponsors are deeply woven into the fabric of the draft. Whether through branded fan experiences, co-branded commercials, or digital integrations, the NFL creates a win-win for advertisers and fans. The draft isn’t just a football event—it’s a major marketing platform for global brands.

Merchandise Momentum

Draft day is also a merchandise goldmine. From custom jerseys to Draft Day hats, fans rush to buy gear for newly selected players. The NFL leverages this moment with timed drops, exclusive online merch, and team shop activations, turning emotional fan moments into retail opportunities.

Telling the Stories That Sell

At the heart of it all is storytelling. The NFL Draft markets not just talent, but the journey. It’s about the kid who beat the odds, the hometown hero who gets to play for his childhood team, the tearful family moments that remind fans this is more than just a sport. The league packages each pick as a story worth following, ensuring fans care long after the name is called.

The NFL Draft is no longer just a selection process—it’s a marketing masterclass. With compelling content, bold branding, and seamless sponsor integration, the NFL turns three days in April into one of the most-watched, most-talked-about spectacles in sports. And it’s only getting bigger.

TV Shows Currently Filming in Atlanta (April 2025)

Atlanta remains a major player in the television industry, with several high-profile tv shows currently filming across the city and its surrounding areas. Here’s a breakdown of what’s in production right now and where you might spot the cameras rolling.

America’s Most Wanted: Missing Persons (FOX)

The crime series returns with a focus on unresolved missing persons cases, hosted by John and Callahan Walsh. Production has been spotted in and around downtown Atlanta and nearby suburbs. The show is known for shooting reenactment scenes in industrial areas and public parks that double as other locations. Season 3 is set to premiere on April 21, 2025.

Beyond the Gates (CBS)

This daytime soap opera, centered on the powerful Dupree family in a gated Washington, D.C. community, is filming primarily at Assembly Studios in Doraville, just northeast of Atlanta. The production also uses local mansions and upscale neighborhoods to depict the characters’ luxurious lifestyles. The series premiered on February 24, 2025.

Cape Fear (Apple TV+)

A modern reimagining of the psychological thriller, “Cape Fear” is currently in production in the Atlanta area. Though much of the shoot is under wraps, crews have been seen working near Lake Lanier and parts of Fayetteville to simulate coastal settings. No official release date has been announced.

English Teacher – Season 2 (Hulu)

Following its successful first season, this comedy series starring Brian Jordan Alvarez is back for Season 2. Filming is taking place at Westlake High School and in nearby residential neighborhoods in Southwest Atlanta. The production is keeping a low profile, but local extras have been spotted on set. A release date has not yet been confirmed.

The Good Daughter (Peacock)

This psychological drama based on Karin Slaughter’s novel stars Rose Byrne and Meghann Fahy. Production began in March 2025, with filming happening at Griffin City Hall, about 40 miles south of Atlanta, as well as various locations in midtown and Old Fourth Ward. The series is expected to wrap filming by June, though no premiere date has been set.

Murdaugh Murders (Hulu)

Hulu’s narrative version of the now infamous true crime story of the Murdaugh family has begun production. Although the events are based in South Carolina, the production is using locations in East Point and Decatur to stand in for coastal towns. The series is currently in development, and a release date has not been announced.

Conclusion: TV Shows in Atlanta

Atlanta continues to serve as a dynamic and versatile backdrop for television, with its mix of urban landscapes, historic neighborhoods, and scenic suburbs offering the perfect setting for a wide variety of TV shows. From gripping true crime docuseries and psychological thrillers to heartfelt dramas, laugh-out-loud comedies, and compelling daytime soaps, the city’s streets and studios are constantly buzzing with production activity. Its film-friendly infrastructure, skilled local crews, and generous tax incentives make it a go-to destination for both new and returning TV shows.

Whether it’s a high school sitcom shooting in a quiet residential neighborhood or a suspenseful crime series setting up downtown, Atlanta has become a key player in shaping the future of television storytelling. So keep your eyes open—you never know when your local coffee shop, school, or park might become the backdrop for the next big hit.

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