How To Train Your Dragon (2025) Was “Filmed for IMAX.” What Does That Mean?

With the new live action How to Train Your Dragon movie being promoted as “filmed for IMAX,” you might be wondering if that means the production used IMAX’s giant cameras. The short answer is no. This phrase does not mean the filmmakers used IMAX-branded equipment, but rather that the film was created with IMAX’s unique standards and expanded screen formats in mind. It was more than likely shot on a top-tier camera like the ARRI Alexa 35.

Understanding the Language: Filmed for IMAX vs Shot with IMAX

IMAX uses two distinct phrases to describe how a movie was made. “Shot with IMAX” refers to productions that were recorded using IMAX’s actual cameras, which use large format film or high-resolution digital sensors. These cameras offer an unmatched level of image detail but are heavy, expensive, and technically demanding. As a result, they are usually reserved for high-profile directors like Christopher Nolan.

“Filmed for IMAX,” on the other hand, refers to productions that use IMAX-certified digital cameras and follow specific guidelines to ensure the movie looks its best on IMAX screens. This includes attention to resolution, image depth, color, and especially the framing within IMAX’s taller aspect ratios. The phrase is part of a program launched by IMAX to bring more flexibility to filmmakers while still enhancing the visual quality for IMAX theaters.

Why This Matters for How to Train Your Dragon

The phrase “filmed for IMAX” means that the filmmakers made conscious choices to frame and finish the movie in a way that takes advantage of IMAX theaters’ unique size and scope. This does not mean there will be drastic screen expansions like you would see with traditional IMAX cameras, but it does mean you will get a more immersive image when viewed in an IMAX auditorium.

It is very likely that this film was shot using the ARRI Alexa 35  as cinematographer Bill Pope has filmed his last few projects on the camera. These systems are renowned for their rich color reproduction, sharp image capture, and dynamic range. They are also approved by IMAX for use in the “filmed for IMAX” category. While they do not carry the same cachet as IMAX’s native film cameras, they can produce an image that is more than capable of filling large premium screens with clarity and depth.

Arri Alexa 35

Technical Details That Make a Difference

There are a few key elements that separate “filmed for IMAX” productions from standard digital releases:

IMAX-certified cameras – These are digital cameras that have been tested by IMAX and approved for their image quality, resolution, and stability.

Aspect ratio optimization – Most traditional movies are framed at 2.39 to 1. IMAX films often take advantage of a taller 1.90 to 1 aspect ratio. When directors shoot with that in mind, audiences can enjoy more vertical image real estate, which adds to the feeling of immersion.

Post production process – After the footage is captured, it goes through an IMAX-specific workflow to ensure it meets their high standards for sharpness, color accuracy, and sound mixing.

What This Means for the Viewer

When you watch How to Train Your Dragon in an IMAX theater, you will not see the sudden changes in screen size that happen when films are shot with true IMAX cameras. However, you will get an image that is framed and finished for the larger screen format, giving you more visual detail and a better sense of scale. The colors will be richer, the audio will be more dynamic, and the compositions will be adjusted to make the most of the vertical space.

Final Thoughts

It is easy to assume that anything “filmed for IMAX” means high-end equipment and elaborate production setups. While that is not always the case, it does mean that the filmmakers made thoughtful decisions during production and post-production to give audiences a better theatrical experience. Whether or not IMAX cameras were involved, the movie was built to shine on a premium screen.

When you see the phrase “filmed for IMAX,” you are getting a glimpse into the creative intent behind the film not just its technical specs. With How to Train Your Dragon, that intent was to provide viewers with a bigger, brighter, and more immersive world to enjoy.

Why a Clean Cyc Wall Is Essential for Professional Video and Photo Shoots

When it comes to professional video and photo production, small details make a huge difference. One of the most overlooked elements on any set is the white cyc wall. It is a staple in studios for a reason. A clean cyc wall allows for seamless backgrounds, easy subject isolation, and high-end commercial polish. But here is the catch: if that cyc wall is not clean and freshly painted, it can ruin your entire shoot.

Whether you are filming a commercial, conducting a product shoot, or shooting talent for green screen replacement, a clean cyc wall is the foundation for flawless visuals. The moment dirt, scuff marks, or footprints start to build up, that seamless effect disappears and your post-production process gets a whole lot harder.

What Is a Cyc Wall and Why Does It Matter

cyc wall, or cyclorama, is a curved wall used as a backdrop that creates the illusion of infinite space. Most often painted white, these walls are used to eliminate harsh corners or shadows, giving you a perfect blank canvas for lighting and visual effects. The purpose is simple: to direct full attention to your subject and provide maximum flexibility during the edit.

But for that effect to work, the surface of the wall needs to be pristine. Smudges, stains, and dark marks from shoes or equipment become glaringly obvious on camera, especially in high-resolution formats. Even slight imperfections in the surface can cause unwanted distractions and cost you time and money during color correction.

How a Dirty Cyc Wall Can Derail a Shoot

Imagine setting up your lights, prepping your subject, dialing in your camera settings only to find that the background has visible dirt patches that catch the light. What seemed like a perfect shot now looks unprofessional and uneven. Worse, your post team may have to spend hours digitally masking or cloning out marks that should never have been there in the first place.

For fashion, beauty, product, or branded content shoots, a dirty cyc wall can hurt the overall quality of the visuals and negatively affect the perception of your brand. Clients and talent notice when something looks off. You might not get another chance to make that first impression.

Dirt and discoloration also affect how light bounces inside the space. A clean white surface reflects light evenly, allowing for soft, controlled lighting setups. Once that wall starts to dull or stain, your lighting becomes uneven and your subject might pick up tints or shadows that throw off your entire look.

Why Regular Painting Is Necessary

The only way to keep a cyc wall shoot-ready is by repainting it regularly. Standard white paint gets scuffed easily, especially in high-traffic studios where people walk on the floor portion of the wall or move large gear across it. Even a single day of use can leave visible marks.

Studios that cut corners by not repainting between shoots might offer a lower rental rate up front, but the final cost to your project can be much higher. If your shoot is compromised by a dirty cyc wall, you may need retakes, heavy post-production cleanup, or even a reshoot altogether. Not to mention the creative stress it causes on set.

A Clean Cyc Wall Means Clean Results

Professionalism is all about preparation. When you step into a studio with a clean cyc wall, your team can focus on creativity and execution, not scrambling to work around a dirty background. It sets the tone for the day, helps your lighting team get the look they want, and saves your editor a ton of headaches.

At the end of the day, a cyc wall is not just a background. It is part of your visual identity. When it is bright, clean, and seamless, it enhances your brand and your production value.

At Lens Head Media, Clean Is the Standard

At Lens Head Media, we believe your shoot deserves the best conditions possible and that starts with a clean cyc wall. That is why we never charge extra for a fresh coat of paint. Whether you are shooting a commercial, a product spot, or content for social, our cyc wall is always clean and camera-ready. We repaint it regularly to make sure you walk into a flawless space, every time.

No surprises. No hidden fees. Just a clean cyc wall that makes your work look its best.

Why Restaurants Should Embrace FPV Videography

In the crowded world of restaurant marketing, standing out is everything. With thousands of dining options competing for attention both online and offline, restaurants need more than just good food to stay memorable. One of the most exciting and effective tools in video marketing today is FPV videography and it’s quickly becoming a game-changer for restaurants looking to attract diners and create buzz.

FPV stands for “first-person view,” and unlike traditional drones, FPV drones give your audience a more immersive, cinematic experience. These drones are smaller, faster, and more agile, allowing filmmakers to glide through tight spaces, swoop through doorways, and capture sweeping indoor and outdoor shots in one continuous motion. For restaurants, this means the opportunity to create video content that feels more like a guided tour than a traditional commercial.

Give Viewers a Real Feel for the Space

One of the most powerful uses of FPV videography for restaurants is the ability to show off your interior in a way that photos simply cannot. Still images are great for capturing a beautifully plated dish or a design detail, but they fall short when it comes to delivering a sense of movement, energy, or flow.

With an FPV drone, potential guests can “walk” through your restaurant before they ever step inside. You can guide them from the front door through the dining room, showcase the kitchen in action, highlight your bar setup, and even cruise by a happy table enjoying their meal. It is like offering a one-minute virtual tour that helps set expectations and build trust with new guests. And in today’s competitive hospitality landscape, trust and transparency matter more than ever.

Show Your Neighborhood Connection

Another major advantage of drones and FPV Videography is the ability to show your restaurant in the context of its neighborhood. Rather than just filming inside your four walls, you can start your video outside on the street or above the building, then smoothly transition through the front door and into the heart of the restaurant.

This kind of visual storytelling not only looks impressive, it can also tell viewers something important. It shows them how easy it is to find your location, what kind of area you’re in, and what the vibe around your restaurant feels like. For out-of-town visitors or customers comparing options online, that can be a key deciding factor. You’re not just selling a meal, you’re selling an experience, and FPV drone content helps people see the full picture.

Create Social Content That Stands Out

We all know how fast people scroll on Instagram and TikTok. Standard food content is still valuable, but attention spans are shorter than ever. FPV drone videos cut through the noise by being unexpected, engaging, and full of motion. Whether you are showing a bartender mixing drinks, servers in action, or a full restaurant buzzing with energy, FPV video adds a layer of excitement that grabs attention right away.

That kind of high-energy footage works incredibly well for promotional teasers, new openings, event recaps, or even just building hype on your busiest nights. It also plays well across multiple platforms from website headers and email campaigns to reels and ads.

Versatile, Modern, and Memorable

At the end of the day, restaurant marketing is about creating a feeling. You want people to imagine what it is like to sit at your bar, to enjoy a dish fresh out of the kitchen, or to spend time in your space with friends. FPV videography lets you capture that feeling in motion. It’s modern, versatile, and delivers the kind of immersive experience that makes a lasting impression.

If your restaurant is looking for a fresh way to show off your space, connect with your neighborhood, and create high-performing social content, FPV drone video is the tool you need. It is more than just cool footage it’s a strategic way to bring your story to life.

Looking to get started? Contact us today to learn more!

Tyler Perry’s Hollywood Power Move: How He Built One of America’s Largest Studios from the Ground Up

Tyler Perry’s journey from playwright to media mogul culminated in one of the most remarkable achievements in modern entertainment. In 2006 he founded Very Perry Productions, which became Tyler Perry Studios, aiming to build a world-class space where his films and shows could be made with creative control. His vision reached a milestone in 2019 when he officially opened the massive studio complex in Atlanta, transforming a former military base into one of America’s largest film studios.

From Modest Beginnings to Media Empire

Perry launched his production company in 2006 after achieving success with his Madea character and stage plays. The company quickly expanded to television with hits like House of Payne and Meet the Browns, and branched into film through partnerships with Lionsgate. Strategically, Perry invested in studio space in southwest Atlanta, acquiring two former Delta Air Lines buildings in Greenbriar in 2008. That early studio provided 200,000 square feet of sets and offices, and established a production presence that he would soon outgrow.

Vision and Acquisition of Fort McPherson

By 2015 Perry had his sights on a much larger project: acquiring the 330-acre site of the former Fort McPherson Army base in southeastern Atlanta. This former military installation, once used as barracks and muster grounds, offered untapped potential. Acquisition closed in mid-2015, giving Perry control of acres of open land, historic structures, and industrial buildings that could be repurposed into a fully integrated film campus.

Building a Film Studio Unlike Any Other

Perry’s deep connection to building—rooted in his New Orleans upbringing and early love of construction—drove his hands-on approach. By 2016 Architectural Digest described the space as 330 acres featuring twelve high tech sound stages named in honor of pioneering African Americans as well as expansive backlot sets that included a replica White House, a diner from the 1950s, trailers a suburban street and even airport terminal.

Although still under construction, the newly christened Tyler Perry Studios began attracting major productions by 2018. Black Panther became the first blockbuster to shoot on its stages, marking a high point in the studio’s rise and showcasing its capacity for large scale film work.

Grand Opening in 2019

The official studio opening took place in 2019. Now recognized as one of the largest film studios in the United States, it solidified Perry’s place in history. He became the first African American to fully own and operate a major film production studio. That accomplishment built on prior progress made in 2006 as he rebranded Very Perry Productions.

The 12 sound stages equipped with top tier production equipment plus hundreds of thousands of square feet of backlot sets and 200 acres of outdoor land, ensure that Tyler Perry Studios can host virtually any kind of production. (AD)

Economic Impact and Community Commitment

Tyler Perry Studios functions as a production engine for Atlanta’s booming film industry, supporting local crew, talent and suppliers. During development, Perry emphasized crew hiring and training opportunities in southwest Atlanta. The studio’s presence reinforces Georgia’s position as a film capital and helps fuel an ongoing production boom.

Cultural Significance

By transforming a former Confederate base into a thriving film studio owned by an African American, Perry set a powerful symbolic milestone. He has said he wanted black youth in the neighborhood to see what a black man could achieve even on the very grounds of historical oppression.

The Path Ahead

Since opening its doors, Tyler Perry Studios has produced a variety of content across film television and streaming. Producing through his arm 34th Street Films, Perry supports emerging voices and diverse perspectives. The studio has also forged content deals such as BET+ expanding its creative reach.

Why It Matters

Tyler Perry Studios stands not just as a physical space but as a statement: ownership matters. Control over production facilities ensures creative control and underscores the capacity to amplify underrepresented voices. For other creators, it shows that large scale infrastructure can be built with vision, courage and investment from within the community.

Tyler Perry’s investment in his own studio space is a transformative moment in entertainment. It demonstrates the importance of creative control inclusive opportunity and strategic expansion. It continues to build a legacy rooted in empowerment and innovation.

If you’d like help exploring brand narrative, creative strategy, or concept development that aligns with your own bold vision, contact us today!

The Power of Celebrity Marketing in 2025: How Tyrese Haliburton and Puma Won the NBA Finals Off the Court

When it comes to marketing in 2025, one thing is crystal clear: celebrity marketing partnerships are still alive and well. And nowhere has that been more evident than during this year’s NBA Finals.

While fans have been glued to the court watching Tyrese Haliburton lead the Indiana Pacers with electric playmaking and confidence beyond his years, something else has been grabbing just as much attention, his shoes.

Just days before Game 1, Haliburton unveiled a brand-new pair of Puma sneakers, designed in collaboration with the brand specifically for the Finals. Sleek, bold, and unmistakably his, the launch turned into a viral moment. Within 48 hours, “Tyrese Haliburton shoes” became one of the top trending searches on Google.

That’s the power of celebrity marketing in 2025.

Why This Moment Worked

Let’s break down why Haliburton’s Puma debut became an instant cultural flashpoint, and what it teaches us about where brand strategy is headed.

1. Cultural Timing Is Everything

Dropping a signature sneaker isn’t new. But dropping one right before the NBA Finals, when millions of eyes are watching, is a move that amplifies the impact tenfold. Haliburton didn’t just launch a product, he launched it during a cultural event. The stakes of the Finals raised the emotional value of everything surrounding him, including what he wore.

In today’s marketing landscape, aligning product releases with live cultural moments is how brands win. Consumers don’t just want merchandise, they want a piece of the moment.

2. Personality Over Product

The Puma x Haliburton shoes weren’t just technically impressive, they were his. The colorway, design language, and marketing assets felt tailored to his energy: fast, fearless, and fun. This generation doesn’t just care about performance specs they care about story and identity.

Celebrity marketing in 2025 means letting the star shape the narrative, not just slap their name on it. Consumers are hyper-aware of authenticity, and they respond when it feels real.

celebrity marketing example

3. Virality Comes From Visibility + Fandom

Social platforms exploded as fans, influencers, and even fellow players reposted the shoe unveil. Puma leaned into the moment with quick-turn content: cinematic clips, courtside photography, and TikToks capturing behind-the-scenes reactions. They didn’t wait for a press cycle—they created one.

In 2025, viral brand moments are no accident. They come from planned spontaneity—making sure the right content is ready the second the culture starts watching.

Why Celebrity Marketing Still Works in 2025

Despite the rise of AI influencers and UGC-driven ad strategies, celebrity marketing remains one of the most effective tools in a brand’s playbook. Here’s why it continues to thrive:

  • Trust through association: When a trusted athlete or artist backs a product, fans take notice—and believe.

  • Mass reach, niche resonance: Celebrities speak to millions, but when done right, it still feels personal to their fans.

  • Emotional velocity: Celebrity moments carry more emotional weight, which increases the speed and depth of sharing.

Haliburton and Puma didn’t just launch a shoe. They dropped an identity, a conversation piece, a status symbol, and did it all while the whole world was watching.

What Brands Should Learn From This

Whether you’re a major label or a growing business, the lessons here apply to everyone:

  • Collaborate, don’t just endorse: Today’s audience can tell when a celebrity is just reading a script. Co-create instead.

  • Time your moments: Tie your campaign to cultural spikes—sports events, award shows, or even local milestones.

  • Go beyond the product: The story around the product is just as important as the product itself.

And most importantly: authenticity scales. When a celebrity marketing campaign feels like a genuine extension of the talent, the audience engages. When it feels like a sales pitch, they scroll past.

Final Word

Tyrese Haliburton may be fighting for an NBA championship, but off the court, he just reminded the world that cultural capital is just as valuable as playoff stats. In one week, his Puma shoe launch became a digital phenomenon, a marketing case study, and a symbol of how to do celebrity marketing right in 2025.

The next big brand win? It won’t just be about going viral. It’ll be about who you partner with, when you show up, and how real it feels.


Want help crafting your next influencer-driven campaign? We help brands tap into the right cultural moment whether you’re working with stars or building them from the ground up.

Contact us today to learn more!

Why Videos for Restaurants Are a Must-Have in 2025

Why Smart Restaurants Are Using More Than Just Great Food Photos to Stand Out

In the world of hospitality, presentation is everything. From the plating of a dish to the ambiance of the dining room, details matter. But how do you communicate that experience to potential customers before they even walk through the door?

The answer is simple: videos for restaurants.

As social media and digital platforms continue to dominate how people discover where to eat, video has become one of the most powerful storytelling tools available to restaurant owners and marketers. While photography is still useful, it can only go so far. A single photo might showcase a dish’s aesthetic, but video captures the emotion, movement, sound, and personality of your space—and that is what creates real connection.

Here’s why investing in videos for restaurants is no longer optional, but essential.

Videos For Restaurants Sell the Full Experience

When someone is deciding where to eat, they are not just looking for food—they are looking for a vibe. Is it cozy and romantic? Fast-paced and energetic? Family-friendly or craft-cocktail cool? A still image cannot communicate the energy of a busy kitchen, the laughter of guests enjoying a meal, or the sizzle of a steak hitting the grill.

Video lets you capture the full sensory experience:

  • The flicker of candlelight on a dinner table

  • The sound of a cork popping

  • A chef adding final touches to a dish

  • A server greeting guests with a warm smile

That emotional layer is what photography struggles to provide. When done right, video doesn’t just showcase your restaurant, it sells the feeling of being there.

More Engagement, Better Results

It is no secret that video dominates digital platforms. Posts that include video receive significantly more engagement on Instagram, Facebook, and TikTok than those with static images. People are more likely to pause, watch, and interact with video content, especially if it tells a compelling story or shows something in motion.

For restaurants, this could mean:

  • A quick montage of the day’s specials

  • A behind-the-scenes look at prep before service

  • A 30-second brand video showing your space, your team, and your values

  • Time-lapses of a full night of service

These types of videos are more likely to be shared, saved, and rewatched. That not only improves your online visibility, but also drives more traffic to your website, reservation links, or delivery platforms.

Video Builds Trust (and Cravings)

In a world full of stock photos, filters, and AI-generated content, authenticity wins. Video feels real. It builds trust because it shows your restaurant as it truly is. When viewers see real staff, real food, and real customers having a great time, they are far more likely to believe that experience can be theirs too.

This is especially important for newer restaurants, or those in competitive markets. A polished brand video or a series of short clips can help you rise above the noise and establish credibility early.

Video Answers Questions Before They Are Asked

One underrated advantage of video is how well it addresses the common unknowns diners often have:

  • What is the vibe like?

  • Is it casual or upscale?

  • What type of crowd does it attract?

  • Is it a good date spot? Family friendly?

  • What does the food really look like?

Instead of trying to answer those questions with copy or multiple photos, one short video can answer all of them at once—quickly, clearly, and visually. That kind of clarity helps speed up decision-making and gets people from “maybe” to “let’s go” faster.

Video Gives You Content Versatility

Another huge benefit of videos for restaurants is how adaptable they are. From one video shoot, you can create multiple pieces of content tailored for different platforms:

  • Reels for Instagram

  • Stories for Facebook

  • Short clips for TikTok

  • Banner videos for your website

  • Video ads for local campaigns

  • Training or hiring content for internal use

With smart planning, one video investment can fuel your marketing engine for months.

Final Thoughts: Good Food Deserves Good Storytelling

You put time, money, and passion into making sure every plate leaves your kitchen perfect. That same care should go into how your brand shows up online. Photography will always have its place, but if you are not using video, you are leaving one of your most powerful marketing tools on the table.

At Lens Head Media, we specialize in helping restaurants craft video content that feels real, looks premium, and moves people to take action. Whether you need a full brand piece, social content, or promo spots for events or new menu launches, we have got you covered.

 Contact us today! Let’s bring your restaurant’s story to life one frame at a time.

8 Common Brand Video Mistakes and How to Avoid Them

Creating a brand video is one of the most effective ways to tell your story, grow your reach, and build trust with your audience. But making a strong video does not happen by accident. When businesses jump into production without a plan, the end result often misses the mark, eats up budget, or just falls flat.

At Lens Head Media, we have worked with clients across industries who wanted one thing: a video that actually works. Over the years, we have seen what leads to a successful project and what tends to trip people up. If you are thinking about creating a brand video for your company or campaign, make sure you steer clear of these eight common mistakes.

1. Skipping Strategy and Going Straight to Filming

When a team decides they want a video, the first instinct is often to start writing a script or scheduling a shoot. But jumping into production without a clear plan is a recipe for confusion. A well-made video with no goal behind it rarely delivers results.

What to do instead:
Start by outlining your objectives. Who is this video for? What do you want them to do or feel after watching? Whether your goal is to raise awareness, drive engagement, or train your team internally, your strategy should shape every creative choice that follows.

2. Trying to Fit Everything into One Video

Many companies feel the pressure to include every product detail, brand message, leadership quote, and company milestone in one video. The result? An overloaded script that is hard to follow and even harder to remember.

What to do instead:
Keep it focused. Aim for one primary idea or message and build the story around that. You can always create a series of shorter videos to explore other angles. Simplicity is not a limitation—it is what helps your message stick.

3. Ignoring the Importance of Pre-Production

This is where a lot of projects fall apart before they begin. Pre-production might not feel glamorous, but it is where your entire video comes to life on paper. Without a solid plan, even a talented crew will struggle to deliver results.

What to do instead:
Take the time to lock down your script, approve visual references, confirm shoot locations, and assign roles clearly. The more you prepare ahead of time, the smoother the production day will go—and the less you will spend fixing problems afterward.

4. Using the Wrong Tone for Your Audience

Sometimes a company tries to sound trendy, slick, or overly dramatic because they think that is what a brand video should be. But if the tone does not match your brand personality or your audience’s expectations, the message will fall flat.

What to do instead:
Know your audience and speak their language. If your customers value clarity and professionalism, do not go for comedy just to stand out. If your audience is younger and more casual, do not lean too heavily into corporate speak. Let your voice match your brand and your market.

5. Forgetting to Include a Clear Next Step

A brand video is more than a visual introduction—it should drive action. If you do not tell your audience what to do next, most of them will do nothing. That means no conversions, no signups, no clicks.

What to do instead:
Decide on your call to action before production begins. Whether you want viewers to visit your website, book a consultation, or subscribe to your updates, make it clear through both visuals and narration.

6. Using the Same Version Everywhere

One size rarely fits all when it comes to distribution. A full-length video made for your homepage probably will not perform well on a mobile feed or a social platform. Each channel has its own ideal format and length.

What to do instead:
Plan ahead for where your video will live. You may need shorter versions for Instagram or square crops for LinkedIn. A strong production team will help you build the right content for each platform from the beginning so you can get the most out of your investment.

7. Hiring the Cheapest Option Instead of the Right Partner

Budget matters, but choosing your video partner based only on price often leads to bigger problems later. We have had more than one client come to us asking to fix a project that went sideways because they chose the lowest bidder.

What to do instead:
Look at the full picture. Does the team understand your goals? Do they offer creative input and a clear process? Can they show you completed work that matches your needs—not just flashy demo reels? A video that performs well is always worth the right investment.

8. Treating Editing as an Afterthought

Capturing footage is just the beginning. Editing is where pacing, tone, storytelling, and branding come together. If post-production is rushed or unplanned, the whole video suffers.

What to do instead:
Bring your editor and creative leads into the process early. Talk about music, graphics, captions, and animation before you shoot. Give yourself time for feedback and polishing so the final version reflects your brand at its best.

Make the Video You Meant to Make

A successful brand video starts long before the camera rolls. It begins with a clear purpose, a focused message, and a smart plan. When done right, it becomes more than just content—it becomes a tool for connection, growth, and lasting impact.

At Lens Head Media, we help companies build videos with intention. We do not just shoot—we shape your story from the first idea through the final cut, with creative strategy baked into every step.

Ready to bring your brand to life on screen?
Contact us! Let’s create something that works.

Videography vs Cinematography: What’s the Difference and Which One Do You Need?

If you are a business owner or project lead looking to hire someone for video content, you have likely come across the terms videography and cinematography. They are often used interchangeably, but they are not quite the same. Each represents a different approach to video production and understanding the difference can help you make the right choice for your goals.

Both videographers and cinematographers create video content, but the scope, style, and purpose of their work differ in ways that can significantly affect the look, feel, and impact of your final video.

What Is Videography?

Videography typically refers to the process of recording live events or capturing real-time content in a straightforward, documentary-style manner. Videographers often work solo or in small teams and handle every part of the production, from setup to editing. The focus is on capturing the moment as it happens, efficiently and effectively.

You will usually hire a videographer when you need content like:

  • Corporate events or conferences

  • Training sessions or internal communications

  • Live interviews or testimonials

  • Product demos or explainer videos

  • Social media clips or short promotional content

Videographers are skilled at working quickly, adapting to different environments, and producing professional results with minimal setup. Their services are typically more cost-effective and better suited for businesses that need content regularly or have tighter budgets.

What Is Cinematography?

Cinematography is the art of visual storytelling. A cinematographer, also known as a Director of Photography, is responsible for designing the visual language of a video. This includes lighting, camera movement, shot composition, and color palette. The goal is not just to document an event but to craft a story and evoke emotion through imagery.

Cinematography is ideal for projects like:

  • Brand films or storytelling videos

  • Commercials and advertisements

  • Luxury product showcases

  • Lifestyle and fashion content

  • Narrative-driven corporate videos

This type of production usually involves a larger crew, detailed pre-production planning, professional lighting setups, and cinematic camera equipment. The result is a polished, high-end video that captures attention and builds emotional connection.

The Core Differences

Videography is focused on coverage and clarity. It is designed to document and deliver information in a clear and efficient way. Cinematography, on the other hand, is focused on creating an emotional experience through carefully planned visuals.

Another major difference is in production scale. Videographers often work with minimal gear and a tight schedule. Cinematographers collaborate with directors, producers, and other crew members to execute a creative vision. This means more planning and often a higher investment, but also a final product that feels more like a film or commercial than a simple recording.

Which One Do You Need?

The choice between videography and cinematography depends on what you are trying to achieve. If you need to document an event, share quick updates, or create regular content for internal or social media use, then a videographer is likely the right fit. They are efficient, reliable, and capable of producing strong results on a reasonable budget.

If your goal is to produce a video that tells a compelling story, highlights your brand identity, or creates a lasting impression on your audience, you will benefit from working with a cinematographer. This is especially important if the video is part of a larger marketing campaign or is intended to be viewed by a broad or high-stakes audience.

How Lens Head Media Can Help

At Lens Head Media, we offer both videography and cinematography services, tailored to your project’s needs. Whether you require fast, professional coverage of a live event or a cinematic brand film that elevates your message, we have the talent and tools to bring your vision to life.

Our team knows when to keep things simple and efficient, and when to lean into a full creative production. We help you decide what makes sense for your goals, budget, and audience, and then build the right solution from there.

If you are ready to start planning your next video, we would love to talk. Let’s explore your options and deliver content that fits your brand and moves your business forward.

The Role of Music in Commercials and Corporate Videos

When it comes to commercials and corporate videos, music isn’t just an accessory, it’s an essential part of the storytelling toolkit. It shapes tone, evokes emotion, and often determines whether a viewer simply watches or actually connects with what they’re seeing.

Music can turn a technically well-made video into something memorable and moving. It can also undermine your message if it’s chosen poorly. That’s why selecting the right soundtrack is one of the most important and most strategic creative decisions in video production.

Why Music Matters in Brand Storytelling

In the first few seconds of a video, music has the power to establish an emotional baseline, whether that’s hopeful, energetic, calm, bold, or reflective. While visuals provide structure and narrative, music gives that narrative its heartbeat. It guides pacing, influences how scenes are interpreted, and reinforces key emotional beats.

Beyond emotion, music also contributes to brand identity. Just as a brand has a visual language, it can also have a sonic identity. Over time, consistent musical choices help audiences develop an intuitive understanding of your tone and values. Think about how major brands use recurring themes or musical styles to create immediate recognition and emotional familiarity.

Importantly, music also supports audience retention and recall. A well-scored video doesn’t just keep people watching, it helps them remember the message long after it ends.

Choosing the Right Kind of Music for Your Video

There are several routes to consider when selecting music for your commercial or corporate video. Stock music, available through licensed libraries, is a popular option thanks to its affordability and ease of access. These tracks are often searchable by mood or genre, making it easier to find something that fits the tone of your video. However, stock music can sometimes feel impersonal or overused, especially if it’s recognizable from other campaigns.

Custom-composed music offers an alternative with more precision and emotional impact. It’s built specifically for your brand or project, meaning it aligns perfectly with your message and is uniquely yours. This route involves higher production costs and timelines, but for many brands, the long-term value and creative control are well worth it.

Another option is licensing commercial music, songs your audience may already know. This can create instant emotional resonance and cultural relevance, especially if the song aligns with your brand values or demographic. However, it comes with significant licensing fees and potential restrictions on usage, which can be limiting for ongoing or wide-reaching campaigns.

A more recent development is AI-generated music. These tools allow for the creation of royalty-free tracks on demand. While this approach is fast and affordable, it can lack the emotional nuance and human touch that comes from more traditional sources.

At Lens Head Media, we’ve worked with each of these approaches depending on the project’s needs, from dynamic ad campaigns to thoughtful corporate narratives — always with the same goal: making sure the music supports and elevates the message.

How to Make the Right Music Choice

Start by defining the emotional goal of your video. Is the tone meant to be inspiring, reassuring, energetic, or contemplative? From there, consider how the music will function: will it stay in the background and support the story, or will it take a more central, narrative-driving role?

It’s also important to make sure the music aligns with your brand. A financial services firm, for example, might lean toward clean, minimal instrumentation that conveys trust and stability, whereas a lifestyle brand might opt for something more bold, rhythmic, or trend-driven.

And finally, think about longevity. Will the music still feel relevant in a year or two? Some popular styles age quickly, so unless you’re working on a very specific short-term campaign, it’s wise to choose music that feels timeless.

Testing music options with others can also be valuable. What feels motivational to one person may feel dramatic or even somber to another. Getting a range of reactions helps ensure your track lands as intended with your broader audience.

Music That Transforms Stories

We’ve seen firsthand how music can change the entire feel of a video. In one case, a healthcare client initially wanted an upbeat, commercial-style track for a campaign about resilience and recovery. It felt too polished. Once we introduced a softer, more grounded piano piece, the video immediately took on a more sincere and emotionally honest tone.

In another example, we helped a company targeting Gen Z with a recruitment video. A bold, percussion-heavy indie track paired perfectly with fast-paced visuals and drove a noticeable uptick in applications. For a luxury electric vehicle brand, a minimal electronic score gave the spot a sophisticated edge — one that no dialogue could have achieved on its own.

Treat Music Like a Creative Priority

Too often, music is added at the last minute, a decision made after the visuals are locked and the story is already told. But when music is treated as a foundational element from the start, it shapes the entire production process and elevates the final result.

At Lens Head Media, we believe in building sound strategy into every stage of production. From sourcing and licensing to original composition and final mix, we treat music as integral to storytelling not just an afterthought. Whether you’re creating a high-energy promo or a heartfelt corporate piece, we’ll help you find the sound that makes your message resonate.

Need help finding the right music for your next project?

Let’s talk about how we can bring your brand’s story to life with music that moves your audience and makes your message unforgettable.

Integrating Customer Testimonials into Video Marketing Campaigns

Including customer testimonials in your corporate videos is one of the most effective ways to boost credibility, build trust, and connect with your audience. Real feedback from satisfied clients reinforces your brand’s value and helps potential customers make informed decisions. Here’s how and why to use them strategically.

The Power of Testimonials

Trust is critical in today’s digital marketplace. Before making a purchase, most consumers look for social proof. Featuring customers who’ve had positive experiences with your brand proves that you deliver on your promises—more convincingly than traditional advertising ever could.

Testimonials also humanize your brand. Instead of marketing messages, viewers see relatable people sharing genuine stories. This emotional connection helps your audience feel more confident about choosing your company.

How to Collect Authentic Testimonials

Start by identifying your happiest clients, those who’ve seen clear benefits from your product or service. Reach out for permission to record or feature their feedback. Video interviews work best, as they capture emotion, tone, and body language. Use open-ended questions to let customers speak in their own words.

Online reviews and social media posts are also great sources. With consent, you can repurpose this content for your video. Just remember: authenticity is key. Avoid overly scripted responses and focus on real stories.

Offering small incentives can encourage participation, but sincerity should always come first. And no matter the source, always get permission to use someone’s testimonial.

Crafting a Story With Testimonials

A good testimonial video isn’t just a series of clips, it’s a story. Decide what core message your video should convey: is it about solving a problem, introducing a product, or showing customer success?

Use a problem-solution structure. Start with a common challenge your audience faces. Introduce your solution, then show how real customers benefited. This keeps the message clear, relatable, and persuasive.

Make sure the video flows smoothly. Use transitions to tie sections together and keep the pace engaging. The tone should reflect your brand: professional, yet friendly and genuine.

Boosting Credibility With Video

Unlike written quotes, video testimonials show the speaker’s expressions and tone, making them feel more real. This emotional depth strengthens credibility and makes your message stick.

Choose customers who speak clearly and can explain how your product helped them. A diverse range of testimonials can also show your product’s versatility and appeal to broader audiences.

Professional production matters. Good lighting, clear audio, and quality visuals help your message land effectively. Even a powerful testimonial can lose impact if it looks or sounds amateurish.

Promoting Your Testimonial Video

Once your video is ready, get it in front of the right audience. Use SEO best practices by including relevant keywords in the video title, description, and tags. Embed it on your website to boost visibility and search performance.

Post on social platforms like LinkedIn, InstagramFacebook, and YouTube. Create captions that spark curiosity or invite comments. You can also collaborate with influencers or brand partners to reach new audiences.

The more places your video lives, the more impact it can have.

Final Thoughts

Incorporating customer testimonials into your corporate videos can transform how audiences perceive your brand. They make your message more trustworthy, relatable, and emotionally resonant. When potential customers hear real stories from satisfied clients, they gain confidence that your business can deliver similar results.

But effective testimonials don’t just happen, they require a thoughtful approach, professional storytelling, and high-quality production.

That’s where Lens Head Media comes in.

We specialize in capturing authentic, compelling customer testimonial videos that showcase the true impact of your products or services. From pre-production planning to on-site filming and post-production editing, our team ensures your clients’ voices come through clearly and powerfully. Whether you’re looking to build trust, highlight success stories, or strengthen your brand’s credibility, we’ll help you bring those moments to life on camera.

Contact us today and let us help you turn customer experiences into one of your most powerful marketing tools.

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