Canon vs. Sony Color Science: What It Means for Creatives

lensheadmedia on May 15, 2025

When it comes to choosing a camera brand, image quality is more than just resolution or dynamic range. One of the most important—and often subjective—aspects of a camera’s output is its color science. For creatives, understanding how different camera manufacturers handle color can significantly influence both shooting and post-production choices. Two of the most prominent players in this conversation are Canon and Sony, each with its own approach to color processing.

While both brands are capable of delivering stunning visuals, they do so in notably different ways. These differences can shape the mood, style, and emotional impact of a project, especially for photographers, filmmakers, and content creators focused on skin tones, landscapes, or color grading workflows.

Canon’s Color Profiles: Bold and Pleasing

Canon has long been praised for its color science, particularly when it comes to how it renders skin tones. Its in-camera processing leans into a more aggressive gamma curve, giving Canon images a naturally contrasty look straight out of the camera. This “baked-in” contrast helps images appear vibrant without needing much post-processing. Shadows are deep, highlights are crisp, and midtones are often rich and inviting.

One standout characteristic is Canon’s handling of greens and blues, where a subtle cyan infusion creates a more stylized and cinematic palette. This treatment often results in images that feel polished and emotionally charged, even in unedited form.

For many photographers, particularly those working in portraiture or weddings, Canon’s skin tone bias is a major draw. The brand tends to smooth out red and magenta hues in a way that flatters most skin types, creating a soft, pleasing tone that doesn’t require heavy retouching.

Sony’s Color Profiles: Neutral and Flexible

Sony, by contrast, is known for a more neutral and technically accurate approach to color. Its goal is to reproduce scenes as close to reality as possible, which can be a double-edged sword for creatives. On one hand, it allows for a clean starting point in post-production; on the other, it may lack the immediate visual appeal that Canon users are accustomed to.

Sony’s color science shines in its S-Gamut and S-Log profiles, which are designed for maximum flexibility in post. These profiles capture a wide color gamut and dynamic range, making them ideal for filmmakers and colorists who want precise control over their final look. However, this flexibility comes with complexity. Footage shot in S-Log often appears flat and desaturated out of the box, requiring skilled grading to unlock its full potential.

A recurring criticism among users is Sony’s green bias, especially noticeable when converting S-Log footage to standard Rec. 709 color space. Skin tones can appear slightly cool or lifeless unless carefully corrected, which can be a challenge for those less familiar with color grading workflows.

What This Means for Creatives

So, which brand is better for you? The answer depends on your workflow, aesthetic preferences, and how much time you’re willing to invest in post-production.

If you want vibrant, flattering images straight out of camera—especially for events, portraits, or social media—Canon might be the better choice. Its color profiles minimize the need for heavy grading and are known to be especially kind to skin tones.
If you prioritize color accuracy and flexibility for heavy post-production—such as narrative filmmaking, commercial work, or visual effects—Sony provides the tools to build your look from the ground up, albeit with a steeper learning curve.

Ultimately, both Canon and Sony are capable of producing beautiful results. But their differences in color science are more than just technical specs—they shape how your creative vision comes to life.

Understanding these nuances empowers you to choose the right camera for your style, your workflow, and the story you want to tell.

Have more questions? Contact us or check out our camera rental page today!

The ARRI ALEXA 35: The Camera Dominating Film in 2025

lensheadmedia on May 13, 2025

In the ever-evolving world of digital cinematography, few cameras have made an impact as quickly and profoundly as the ARRI ALEXA 35. At the 2025 Sundance Film Festival, 17 narrative films were shot using this camera—more than any other model. For independent filmmakers, cinematographers, and production teams alike, the ALEXA 35 is quickly rising to the top of the cinematic hierarchy, becoming the go-to tool for telling visually stunning stories.

A Leap Forward in Image Quality

At the heart of the ALEXA 35 lies the Super 35 format ARRI ALEV 4 CMOS sensor, boasting a maximum resolution of 4608 x 3164 pixels. This 4.6K sensor captures rich, high-dynamic-range images with 17 stops of dynamic range, offering breathtaking detail from shadow to highlight. Whether you’re shooting in natural light or stylized studio conditions, the camera delivers exceptional color fidelity and contrast control.

Filmmakers at Sundance praised the ALEXA 35’s ability to capture nuanced performances and delicate lighting with cinematic depth—qualities that elevate independent films to the level of major studio productions.

Unmatched Versatility for Storytellers

One of the standout features of the ALEXA 35 is its flexibility across formats and frame sizes. Whether you’re framing in 4.6K 3:2 Open Gate, 4K 16:9, or even 3K 1:1, the camera allows for precise composition while maintaining full image integrity. With recording options up to 120 fps, including ARRIRAW and Apple ProRes formats, the camera supports both high-resolution drama and high-speed action scenes with ease.

Its adjustable Exposure Index (EI) from 160 to 6400, combined with advanced electronic shutter controls (5.0°–356°), means cinematographers can shoot in a wide range of lighting environments without sacrificing quality.

Compact Yet Powerful

Despite its power, the ALEXA 35 remains impressively compact. Weighing just 2.9 kg (6.4 lbs) for the camera body, it’s ideal for handheld shooting, gimbal setups, and tight location work—perfect for indie productions on a budget or schedule crunch.

Atlanta-based filmmaker Jasmine Rios, whose Sundance selection “Between the Pines” was shot entirely on the ALEXA 35, remarked, “This camera gave us the freedom to shoot in unpredictable locations without compromising our visual goals. It’s incredibly agile.”

Color Science and Look Control

ARRI’s proprietary ARRI Color Management system and LogC4 gamma curve give filmmakers fine-tuned control over their image. With support for Rec 709, Rec 2020, Rec 2100 PQ, and custom LUTs, the ALEXA 35 enables precise color grading from set to post.

The camera also introduces ARRI Textures, a new layer of creative control that lets users influence the digital ‘feel’ of the image, offering options that emulate film-like grain, softness, and clarity—an innovation that has found favor with Sundance cinematographers aiming for a distinct visual signature.

A Growing Industry Standard

ARRI cameras have long been a staple in big-budget productions, but the ALEXA 35’s success at Sundance signals a broader trend: cinema-grade tools are now within reach of independent creators. With 17 narrative films choosing the ALEXA 35 at Sundance 2025, it’s clear that the camera has become a trusted companion for storytellers who demand both reliability and artistic freedom.

Future-Proof and Festival-Ready

With support for Codex Compact Drives, multi-format output, and modular remote control options, the ALEXA 35 is built for the demands of modern productions. It also operates in extreme conditions, from -20°C to +45°C, making it a rugged choice for location-heavy shoots.

As the 2025 festival season unfolds, the ALEXA 35 stands tall as the camera of choice for filmmakers looking to make their mark. Whether you’re capturing an intimate drama, a kinetic action sequence, or a stylized thriller, this camera delivers on every front.

The Future For The ALEXA 35

Bottom line: The ARRI ALEXA 35 isn’t just the most-used camera at Sundance—it’s a symbol of where modern cinematography is headed. And if current trends are any indication, it’s only just getting started.

Want to learn more? Contact us today or take a look at our camera rentals page!

Best TV Shows Filming in Atlanta: May 2025

lensheadmedia on May 12, 2025

Atlanta has long been known as a powerhouse in the film and television industry. With its versatile locations, generous tax incentives, and growing talent pool, Georgia’s capital has earned its nickname: “Hollywood of the South.” As of this year, a diverse lineup of exciting TV shows is currently filming in and around Atlanta, making the city a central figure in modern television production.

Here’s a look at some of the most anticipated TV shows filming in Atlanta right now.

Cape Fear – Apple TV

Apple TV’s new psychological thriller Cape Fear is bringing a chilling vibe to the streets of Atlanta. A reimagining of the classic story, this fresh take is expected to blend suspense, drama, and complex characters—all set against the rich visual backdrop of Georgia. The series is drawing top-tier talent, and with Apple’s cinematic production quality, Atlanta will be showcased in a hauntingly beautiful way.

Beyond the Gates – CBS

CBS is diving into mystery and nostalgia with Beyond the Gates, a drama series rooted in family secrets and unexpected discoveries. The show is currently filming in Atlanta’s suburban neighborhoods and historic districts, giving it a timeless, Americana look. With its strong emotional core and gripping plotlines, Beyond the Gates is shaping up to be one of the network’s standout new entries.

America’s Most Wanted: Missing Persons – FOX

The FOX network continues its revival of the America’s Most Wanted franchise with America’s Most Wanted: Missing Persons, now filming in Atlanta. The city’s infrastructure and film-ready police departments provide a realistic setting for dramatized reenactments and investigative storytelling. This true-crime spinoff focuses on unresolved disappearances and aims to involve viewers in real-time updates, blurring the line between television and public service.

The Good Daughter – Peacock

Peacock’s upcoming legal drama The Good Daughter brings courtroom tension and complex family drama to Atlanta. The show follows a defense attorney whose personal and professional lives collide in unexpected ways. Filming in Atlanta’s downtown business district and courthouse areas, the series benefits from authentic locations that mirror the show’s polished, high-stakes tone. It’s a smart, character-driven drama that adds another layer to the city’s on-screen versatility.

Tulsa King Season 3 – Paramount+

While Tulsa King is named after the Oklahoma city, Season 3 of this hit Paramount+ series is filming primarily in Atlanta. Led by Sylvester Stallone, the show is continuing its gritty, mob-driven narrative, but Georgia offers more filming flexibility and a diverse range of looks to match the show’s expanding universe. Atlanta’s growing reputation as a production hub allows major productions like Tulsa King to maintain quality and scale while tapping into a local workforce.

Reasonable Doubt Season 3 – Hulu

Hulu’s critically acclaimed legal thriller Reasonable Doubt is back for Season 3 and shooting in various locations around Atlanta. The series, praised for its fresh take on criminal defense and racial dynamics within the legal system, leans on Atlanta’s vibrant urban settings and stylish interiors. Fans can expect more courtroom drama, ethical dilemmas, and sleek storytelling—all set in a city that knows how to host high-caliber productions.

English Teacher Season 2 – Hulu

Another Hulu favorite, English Teacher, has returned for a second season and is being filmed on location in Atlanta. The show balances dark comedy with heartfelt drama, exploring the life of a high school English teacher navigating personal and professional chaos. The city’s mix of classic school architecture and urban charm provides the perfect backdrop for the show’s signature tone.

Atlanta: The Place For TV Shows

These TV shows filming in Atlanta highlight the city’s growing influence in entertainment. From intense legal dramas to thrillers and crime procedurals, Atlanta provides the perfect canvas for today’s most compelling stories. Whether you’re a fan or a film industry professional, there’s no denying it: Atlanta isn’t just hosting productions—it’s helping define what quality television looks like in 2025.

Meet the Powerful New DJI Ronin 4D 8K

lensheadmedia on May 8, 2025

The DJI Ronin 4D 8K isn’t just another cinema camera—it’s a revolution in filmmaking technology. Blending powerful 8K imaging, advanced stabilization, intelligent autofocus, and modular design, this all-in-one system empowers creators to shoot cinematic masterpieces with unmatched agility. Whether you’re a solo operator or part of a professional crew, the Ronin 4D 8K delivers Hollywood-level production power in a portable package.

What is the DJI Ronin 4D 8K?

At its core, the DJI Ronin 4D 8K is a 4-axis cinema camera that integrates a full-frame Zenmuse X9-8K sensor, LiDAR focusing system, and modular gimbal into one sleek rig. It captures up to 8K60 video in ProRes RAW or 8K75 in ProRes 422 HQ, giving filmmakers the flexibility and quality demanded by modern cinema, VFX workflows, and high-end broadcasting.

This combo kit comes with DJI’s DL PZ 17-28mm T3.0 ASPH lens, a RAW license key, and a DJI PROSSD 1TB drive, making it ready for serious productions straight out of the box.

Advanced Image Quality with ProRes RAW and Dual Native ISO

The Ronin 4D 8K stands out with Apple ProRes RAW support up to 8K60 (17:9) and 8K75 (2.39:1), delivering cinema-grade color depth and dynamic range. With dual native ISO (320/1600 and 800/4000) and up to 14.7 stops of dynamic range, it handles low-light scenes and highlight retention with finesse.

Whether you’re shooting in ProRes RAW, ProRes 422 HQ, or H.264 10-bit, the image output is sharp, cinematic, and broadcast-ready.

Built-in 4-Axis Stabilization for Smooth Cinematic Motion

Traditional 3-axis gimbals can’t always eliminate vertical shake—especially during walking or dolly shots. That’s where DJI’s 4th Z-axis comes in. It actively compensates for vertical camera movement using a mix of downward ToF sensors, dual-vision cameras, IMU, and a barometer. The result? Butter-smooth motion, even for inexperienced gimbal operators.

LiDAR Focusing: Precision in Any Light

The LiDAR focus system offers a massive leap in autofocus reliability, using up to 43,200 ranging points across a 33-foot range. It visualizes depth in real-time, offering incredibly responsive and accurate focus pulls—even in low-light conditions.

Thanks to Automated Manual Focus (AMF) and DJI’s intuitive handgrip design, cinematographers can seamlessly switch between auto and manual control, retaining artistic control without sacrificing speed.

Modular, Flexible, and Ready for Any Setup

The Ronin 4D 8K is as comfortable in a solo operator’s hands as it is mounted to a crane or dolly. With interchangeable lens mounts (DJI DL, Sony E, Leica M, and ARRI PL), it’s compatible with a wide range of cinema glass. The included DL PZ 17-28mm lens is a lightweight, sharp, and fast T3.0 zoom that’s perfect for run-and-gun or documentary work.

Want even more flexibility? Add-ons like the 7” touchscreen monitor, wireless video transmitter, and expansion plates for SDI, XLR, and timecode make it scalable for any production.

Built for Today’s Creator

The Ronin 4D 8K includes a high-bright 5.5” touchscreen, ND filters (ND.03 to ND2.7), integrated stereo mics, and a robust power system using DJI’s TB50 batteries. It’s clear DJI designed this with creators in mind—from indie filmmakers and documentarians to commercial DPs.

Thanks to ActiveTrack Pro, autofocus remains locked on even with complex subject movement, making it ideal for sports, fashion, and dynamic narrative content.

Conclusion: The Future Is Rolling

With its unmatched stabilization, intuitive focus, raw 8K capability, and professional-grade workflow compatibility, the DJI Ronin 4D 8K isn’t just a new camera—it’s a paradigm shift for filmmakers. Whether you’re creating for the big screen or the streaming age, the Ronin 4D ensures your vision is captured with cinematic excellence.

The future of filmmaking has arrived—and it rolls on four axes.

Have any other questions? Contact us today!

What Testimonials for Businesses Can Do for Small Companies and Their Client Relations

lensheadmedia on May 7, 2025

In today’s competitive market, small businesses face a unique challenge: earning trust quickly. One of the most powerful tools to build that trust is testimonials for businesses. These simple yet impactful endorsements can make the difference between a visitor becoming a loyal customer or clicking away to a competitor.

The Power of Social Proof

Human beings are wired to trust the opinions of others. It’s why we ask for recommendations, read reviews, and check ratings before making a purchase. For small businesses, testimonials for businesses act as social proof—validating your credibility and demonstrating that others have had positive experiences with your product or service.

When potential clients see real people expressing satisfaction with your business, it eases their doubts and reinforces their decision to choose you. In a world full of choices, that emotional nudge is invaluable.

Building Trust From the Start

Unlike large companies that benefit from brand recognition, small businesses often operate without a familiar name. That’s where testimonials become a game-changer. Displaying honest, specific testimonials directly on your website and marketing materials helps establish credibility instantly.

It’s not about showing off—it’s about showing you’re reliable. A testimonial saying, “This company went above and beyond to solve my issue” tells future clients that they’ll be taken care of. That reassurance is priceless in establishing strong, lasting client relationships.

Enhancing Your Website’s Effectiveness

A well-placed testimonial can improve your website’s conversion rate significantly. When visitors land on your site, they’re usually looking for reassurance that your business can meet their needs. Strategically positioned testimonials for businesses act as persuasive proof points. They complement your services or product descriptions with real-world validation.

Adding testimonials near calls-to-action or on landing pages helps reinforce buyer confidence at critical decision points. In fact, websites with customer testimonials can see up to a 34% increase in conversions, according to some studies.

Creating Relatable Content

Every client has a story, and by showcasing it through a testimonial, you create relatable content. Potential clients often identify with the experiences of others. Whether it’s solving a specific problem or highlighting a great customer service experience, testimonials help future customers see themselves benefiting in the same way.

For small companies, this relatability humanizes the brand. It’s not just a transaction—it’s a personal connection. And that connection is the foundation of long-term client relationships.

Improving SEO and Online Visibility

Testimonials for businesses don’t just build trust—they can also support your SEO efforts. User-generated content like reviews and testimonials often include natural keywords and phrases that your target audience is searching for.

Additionally, featuring fresh testimonials regularly tells search engines your site is active and relevant. It’s a simple, authentic way to add keyword-rich content that helps improve search rankings without feeling forced or salesy.

Encouraging Referrals and Repeat Business

When clients take the time to leave a testimonial, it often reflects a strong, positive relationship. Encouraging testimonials opens the door for more than just good PR—it often leads to referrals. Happy clients who speak publicly about their experience are more likely to refer friends, family, or colleagues.

Moreover, testimonials create a feedback loop. They remind existing clients of the value you’ve provided, reinforcing satisfaction and increasing the likelihood they’ll return.

Making the Most of Testimonials for Businesses

To fully benefit from testimonials for businesses, ensure you:

Request them regularly from satisfied clients.
Highlight specific results or benefits in each one.
Include client names, photos, or businesses (with permission) to increase authenticity.
Display them across your website, social media, and marketing campaigns.

Conclusion

For small businesses, building trust and nurturing client relationships is essential—and testimonials are a cost-effective, high-impact way to do just that. By showcasing real experiences, you create an authentic, persuasive narrative that resonates with potential clients and strengthens existing connections. If you haven’t started gathering testimonials for businesses, now is the time.

Introducing Studio B: Our Drive-On Green Screen

lensheadmedia on April 28, 2025

At Lens Head Studio, we are proud to offer one of the most versatile and professional green screen setups in the region. Whether you’re shooting commercials, music videos, branded content, or feature films, our state-of-the-art green screen is designed to bring your vision to life with ease and precision.

A Professional-Grade Green Screen, Built for Creativity

Our green screen features a 30-foot by 25-foot one-corner cyc wall, giving you seamless edges and endless creative possibilities. A cyc wall—or cyclorama—is a specially constructed curved wall used to create the illusion of infinite space. By eliminating hard corners and shadows, it allows for smooth, immersive backgrounds that are perfect for chroma keying and visual effects work.

Superior Features for a Hassle-Free Shoot

Professional Noise Dampening: Our studio is sound-treated to minimize outside noise, ensuring clean, crisp audio for your production.
Pre-Mounted Lighting: Overhead, professional-grade lights are already mounted and positioned to evenly light the green wall, saving you setup time and maximizing shooting efficiency.
Drive-On Access: One of the most unique features of Lens Head Studio is our ground-level garage door access, allowing you to drive vehicles directly onto the green screen. Perfect for automotive shoots, large props, or any production that requires moving big gear in and out effortlessly.

Studio Amenities Designed for Comfort and Productivity

We know that a great shoot is about more than just the space. That’s why every rental at Lens Head Studio includes access to premium amenities:

Kitchen – Perfect for catering, craft services, or simply keeping your crew fueled.
Makeup Room – A dedicated space for talent prep and touch-ups.
Green Room/Dressing Room – A comfortable area for cast and crew to relax between takes.
Conference Room – Ideal for production meetings, script reads, or creative collaboration.

Ready to Book?

At Lens Head Studio, we make sure that every detail is taken care of so you can focus on your creative vision. Whether you’re shooting a single scene or a full production, our green screen studio offers the space, equipment, and comfort you need to deliver your best work.

The Marketing Powerhouse Behind the NFL Draft

lensheadmedia on April 24, 2025

The NFL Draft has evolved from a basic player selection process into one of the league’s most powerful and polished marketing events. Every spring, millions of fans tune in—not just for the picks, but for the spectacle, the storylines, and the larger-than-life branding that turns the draft into a multi-day football festival. Here’s how the NFL turns the draft into a marketing machine.

A Year-Round Hype Machine

The marketing of the NFL Draft starts long before draft day. From scouting reports and mock drafts to the NFL Combine and pro days, the league builds anticipation through a carefully curated content pipeline. Networks like ESPN and NFL Network keep the conversation going year-round, feeding fans a steady diet of player profiles, team needs, and trade speculation.

Big-Stage Branding

Each year, the NFL Draft moves to a new city, transforming it into a branded football wonderland. From massive outdoor stages to interactive fan zones, the host city becomes a living commercial for the league. Branded installations, sponsor activations, and team-themed experiences all create a strong visual identity while promoting the NFL’s connection to local communities.

Broadcast as Entertainment

The NFL Draft isn’t just televised—it’s produced like a primetime entertainment event. With multiple camera angles, dramatic music, player highlight reels, and behind-the-scenes war room footage, the draft blurs the lines between sports and showbiz. The league uses this platform to highlight storylines, humanize prospects, and deepen fan investment in the game’s future stars.

Social Media Frenzy

Social media plays a massive role in draft marketing. The NFL and its teams flood platforms like Twitter, Instagram, TikTok, and YouTube with real-time reactions, interviews, memes, and behind-the-scenes content. Hashtags like #NFLDraft trend globally, and prospects often go viral before ever stepping onto an NFL field. This keeps younger, digitally-savvy fans deeply engaged.

Sponsor Integration

From Verizon and Bud Light to Nike and Old Spice, sponsors are deeply woven into the fabric of the draft. Whether through branded fan experiences, co-branded commercials, or digital integrations, the NFL creates a win-win for advertisers and fans. The draft isn’t just a football event—it’s a major marketing platform for global brands.

Merchandise Momentum

Draft day is also a merchandise goldmine. From custom jerseys to Draft Day hats, fans rush to buy gear for newly selected players. The NFL leverages this moment with timed drops, exclusive online merch, and team shop activations, turning emotional fan moments into retail opportunities.

Telling the Stories That Sell

At the heart of it all is storytelling. The NFL Draft markets not just talent, but the journey. It’s about the kid who beat the odds, the hometown hero who gets to play for his childhood team, the tearful family moments that remind fans this is more than just a sport. The league packages each pick as a story worth following, ensuring fans care long after the name is called.

The NFL Draft is no longer just a selection process—it’s a marketing masterclass. With compelling content, bold branding, and seamless sponsor integration, the NFL turns three days in April into one of the most-watched, most-talked-about spectacles in sports. And it’s only getting bigger.

TV Shows Currently Filming in Atlanta (April 2025)

lensheadmedia on April 21, 2025

Atlanta remains a major player in the television industry, with several high-profile tv shows currently filming across the city and its surrounding areas. Here’s a breakdown of what’s in production right now and where you might spot the cameras rolling.

America’s Most Wanted: Missing Persons (FOX)

The crime series returns with a focus on unresolved missing persons cases, hosted by John and Callahan Walsh. Production has been spotted in and around downtown Atlanta and nearby suburbs. The show is known for shooting reenactment scenes in industrial areas and public parks that double as other locations. Season 3 is set to premiere on April 21, 2025.

Beyond the Gates (CBS)

This daytime soap opera, centered on the powerful Dupree family in a gated Washington, D.C. community, is filming primarily at Assembly Studios in Doraville, just northeast of Atlanta. The production also uses local mansions and upscale neighborhoods to depict the characters’ luxurious lifestyles. The series premiered on February 24, 2025.

Cape Fear (Apple TV+)

A modern reimagining of the psychological thriller, “Cape Fear” is currently in production in the Atlanta area. Though much of the shoot is under wraps, crews have been seen working near Lake Lanier and parts of Fayetteville to simulate coastal settings. No official release date has been announced.

English Teacher – Season 2 (Hulu)

Following its successful first season, this comedy series starring Brian Jordan Alvarez is back for Season 2. Filming is taking place at Westlake High School and in nearby residential neighborhoods in Southwest Atlanta. The production is keeping a low profile, but local extras have been spotted on set. A release date has not yet been confirmed.

The Good Daughter (Peacock)

This psychological drama based on Karin Slaughter’s novel stars Rose Byrne and Meghann Fahy. Production began in March 2025, with filming happening at Griffin City Hall, about 40 miles south of Atlanta, as well as various locations in midtown and Old Fourth Ward. The series is expected to wrap filming by June, though no premiere date has been set.

Murdaugh Murders (Hulu)

Hulu’s narrative version of the now infamous true crime story of the Murdaugh family has begun production. Although the events are based in South Carolina, the production is using locations in East Point and Decatur to stand in for coastal towns. The series is currently in development, and a release date has not been announced.

Conclusion: TV Shows in Atlanta

Atlanta continues to serve as a dynamic and versatile backdrop for television, with its mix of urban landscapes, historic neighborhoods, and scenic suburbs offering the perfect setting for a wide variety of TV shows. From gripping true crime docuseries and psychological thrillers to heartfelt dramas, laugh-out-loud comedies, and compelling daytime soaps, the city’s streets and studios are constantly buzzing with production activity. Its film-friendly infrastructure, skilled local crews, and generous tax incentives make it a go-to destination for both new and returning TV shows.

Whether it’s a high school sitcom shooting in a quiet residential neighborhood or a suspenseful crime series setting up downtown, Atlanta has become a key player in shaping the future of television storytelling. So keep your eyes open—you never know when your local coffee shop, school, or park might become the backdrop for the next big hit.

Have more questions? Contact us today to learn more!

What to Wear for a Filmed Interview: A Guide for On-Camera Success

lensheadmedia on April 17, 2025

In today’s digital-first world, filmed interviews are a powerful tool for personal branding, professional storytelling, and business marketing. Whether you’re sitting down for a company profile, client testimonial, recruitment video, or branded content, how you present yourself on camera matters.

One of the most overlooked yet important elements of a successful interview is wardrobe choice. The right outfit can elevate your message, boost your confidence, and ensure you look polished and professional on screen.

At Lens Head Media, we understand the nuances of on-camera appearance. With years of experience producing high-quality visual content, we know what works—and what doesn’t—when it comes to wardrobe for filmed interviews. In this guide, we’ll walk you through the do’s and don’ts of dressing for video, ensuring your next appearance is your best yet.

Dress for the Camera, Not Just the Occasion

Dress Professionally and Appropriately

First impressions count—even through a lens. Dressing professionally helps establish your credibility and shows that you value the opportunity to share your story or expertise.

Formal Attire

For most corporate or business-focused filmed interviews, it’s best to lean toward formal business wear:

Men: A well-fitted suit or blazer, collared shirt, and solid tie in conservative tones (navy, gray, black)
Women: A tailored pantsuit, skirt suit, or structured dress in neutral tones, with minimal detailing

At Lens Head Media, we often shoot for corporate clients who value a clean, polished appearance. A smart outfit not only builds trust with your audience—it reflects positively on your brand.

Know the Company Culture

While some industries demand traditional business attire, others—especially creative fields—allow for more expressive looks. If you’re representing a startup, creative agency, or other laidback venture, it’s okay to infuse some personal style into your outfit. Just keep it intentional, clean, and camera-ready.

Choose Camera-Friendly Colors and Patterns

Stick to Solid, Muted Colors

Certain colors and patterns can distract viewers or cause visual issues on camera. To ensure you look your best:

Choose solid colors like navy, gray, soft blue, beige, or jewel tones. These are flattering and easy on the eyes.
Avoid stark white (can blow out under lights) and pure black (can flatten your appearance).
Consider adding a subtle pop of color—like a soft red blouse or pastel tie—if it suits your personality or aligns with your company’s branding.

If your brand uses a signature color, incorporating a subtle nod to it (such as a pocket square, necklace, or shirt accent) can add polish and purpose.

Avoid Busy Patterns

The camera doesn’t love:

Thin stripes
Small checks
Houndstooth or intricate patterns

These can create a moiré effect, which looks like distortion or flickering on screen. Stick to clean lines, smooth fabrics, and matte finishes whenever possible.

Grooming and Accessories: Less Is More

Keep Hair Neat and Styled

Good grooming is essential. Your hair should be clean, controlled, and styled in a way that stays consistent throughout the shoot. Avoid extreme hairstyles or heavy products that create shine or distractions under lights.

For makeup (applicable to both men and women in some settings), go for a natural, camera-friendly look:

Women: Opt for neutral tones and matte finishes to reduce shine.
Men: Use oil-absorbing wipes or powder to minimize forehead or nose shine.

Be Mindful of Accessories

Keep accessories simple. Choose subtle, tasteful pieces that complement your look:

A small necklace, classic watch, or stud earrings are usually fine.
Avoid flashy or jangly jewelry that reflects light or makes noise.

Your message should be the focus—not your accessories.

Final Thoughts: Dress With Intention, Shine With Confidence

Your appearance during a filmed interview is a direct extension of your professionalism. The way you dress can reinforce your message, convey credibility, and help you feel more confident on camera.

At Lens Head Media, we guide clients through every stage of the filming process—including what to wear for interviews, testimonials, and promotional videos. We know that video is as much about how you look as it is about what you say, and we’re here to help you feel confident, comfortable, and camera-ready.

Need Help Getting Ready for Your Next Shoot?

If you’re filming with Lens Head Media, or planning to, feel free to reach out with questions about your wardrobe. We’re happy to offer suggestions based on your project type, brand identity, and overall tone of the shoot.

Your story deserves to look and sound amazing—and that starts with showing up dressed for success.

Impact of New Tariffs on Top-Tier Film Cameras: Price Predictions and Brand Analysis

lensheadmedia on April 11, 2025

The recent implementation of significant tariffs on imported goods, including electronics and camera components, is poised to affect the prices of high-end film cameras. Understanding how these tariffs apply to cameras from brands like Canon, Sony, RED, and ARRI can help consumers and professionals anticipate potential cost changes.

Canon EOS-1D X Mark III

Canon’s flagship DSLR, the EOS-1D X Mark III, is assembled in Japan. With a current body-only price of approximately $6,499, the new 24% tariff on Japanese imports could result in an estimated price increase of $1,560, bringing the new price to around $8,059.

Sony FX6

Sony’s FX6 cinema camera is primarily manufactured in China. Priced at about $5,998, it falls under the 104% tariff rate for Chinese imports. This substantial tariff could lead to a price hike of approximately $6,238, raising the cost to around $12,236.

RED V-Raptor 8K VV

RED’s V-Raptor 8K VV, assembled in California, incorporates components sourced globally, including China and Taiwan. With a body-only price of $24,500, the 104% tariff on Chinese imports and 32% on Taiwanese goods suggest a potential price increase of $10,000 to $15,000, depending on the proportion of affected components. This would raise the price to an estimated $34,500 to $39,500.

ARRI Alexa 35

ARRI’s Alexa 35 is manufactured in Germany. Currently priced at approximately $82,880, the 20% tariff on European Union imports could add about $16,576 to the price, bringing the new cost to around $99,456.

Strategic Considerations for Consumers

Purchase Timing: To mitigate potential price increases, consider purchasing desired camera equipment before tariffs fully impact the supply chain.WIRED
Explore Alternatives: Investigate brands or models manufactured in countries less affected by current tariffs to find cost-effective options. In the short term, rentals may be a more cost effective option while the buying price is high.
Monitor Manufacturer Responses: Keep an eye on announcements from manufacturers regarding price adjustments, as some may choose to absorb a portion of the tariff costs.

It’s important to note that these price predictions are estimates and can vary based on manufacturers’ strategies, supply chain adjustments, and currency fluctuations. Staying informed and proactive can help consumers navigate the evolving pricing landscape in the film camera market.