Showcasing Osha Thai Sushi Galleria Through Media Production

lensheadmedia on August 28, 2025

When Osha Thai Sushi Galleria wanted to redo their website, they needed media that could match the style and quality of their dining experience. Our team was brought in to create all of the visual content for their website, including the cover video and every photo featured throughout the site. The goal was simple: present the restaurant in a way that is inviting, professional, and true to its brand.

Cover Video Production

The first impression of the Osha Thai Sushi Galleria website is the cover video. We designed this piece to give visitors an immediate sense of the restaurant’s atmosphere. Using a mix of wide and detail shots, we highlighted the interior design, the artwork on the walls, and the presentation of their food. The video was crafted to give potential guests a feel for what it is like to walk into the space and enjoy a meal. For restaurants, a well-executed cover video can be one of the most effective ways to connect with new customers online.

Food Photography

High-quality food photography was a central part of this project. Every dish on the Osha menu was photographed with attention to lighting, plating, and texture. This is especially important for restaurants that serve visually appealing cuisine, because customers often decide where to eat based on how appetizing the food looks online. We approached the shoot with consistency in mind, making sure the full gallery of images felt cohesive and professional.

Interior and Atmosphere Photography

In addition to food photography, we also documented the space itself. Osha’s design includes hand-drawn murals, vaulted ceilings, and carefully arranged lighting. Capturing these details helps communicate the overall dining experience. By combining shots of both the food and the interior, the website tells a complete story of what guests can expect when visiting.

Integration into Website Design

All of the content we created was optimized for website use. Images were edited and sized to load quickly without losing detail, and the cover video was formatted for smooth playback across devices. This ensures that the media does its job without slowing down the site or disrupting the user experience. For restaurant owners, this step is just as important as the shoot itself.

Why This Matters for Restaurants

The restaurant industry is competitive, and the way a restaurant presents itself online can directly impact reservations and walk-ins. Professional photography and video are no longer optional—they are the standard that customers expect. When potential guests search for a place to eat, the visuals on the website often determine whether they make a reservation. By investing in media that highlights the strengths of your space, menu, and service, you give your restaurant an edge.

Results for Osha Thai Sushi Galleria

For Osha, the media package we produced provided a full set of tools to support their launch. The website now gives potential customers a clear and appealing introduction to the restaurant. Every image and video clip reinforces their brand identity and helps turn online interest into in-person visits.

How We Can Help Your Restaurant

If you own or manage a restaurant, we can create the same type of media package tailored to your brand. Our services include:

  • Cover videos that capture the energy and atmosphere of your restaurant

  • Professional food photography that showcases your menu

  • Interior and lifestyle photography that highlights your space

  • Optimized media for websites and social platforms

The goal is always to make your restaurant stand out to new customers and to give you professional, consistent visuals you can use across all platforms.

Creative Video Production in New York with Lens Head Media

lensheadmedia on August 22, 2025

As the thrumming pulse of global creativity, New York channels the essence of dynamic storytelling into the heart of video production. At Lens Head Media, it is our pleasure to bring world-class production services to the city that never sleeps. Built on rich experience and an unwavering drive for excellence, our mission is to unfold stories that not only echo but resonate deeply against the backdrop of New York’s energy and diversity.

With its towering skylines, bustling neighborhoods, and unmatched cultural influence, New York offers a cinematic canvas like no other. Lens Head Media blends technical expertise with imaginative storytelling to deliver content that captures both the grit and grandeur of this metropolis. We are here to create powerful narratives that showcase every client’s vision through superior production quality and innovative artistry.

Embracing New York’s Dynamic Video Production Scene

New York is more than a setting; it is a character in itself. From Times Square’s neon glow to Brooklyn’s creative enclaves and the serene escapes of Central Park, every corner offers a stage for stories waiting to be told. The city’s pace, diversity, and energy make it fertile ground for video producers seeking bold, compelling visuals.

Every skyline is a storyboard, every subway ride a narrative, and every sunset over the Hudson paints a cinematic frame. The architecture provides dramatic backdrops, both modern and historic. The city’s cultural mix ignites an endless array of stories and perspectives. The thriving artistic community fosters collaboration and innovation.

In New York, creativity thrives at full volume. Whether capturing the intensity of Wall Street, the intimacy of indie art scenes, or the vibrancy of cultural festivals, Lens Head Media embraces the city’s rhythm to push boundaries in storytelling.

Capturing New York’s Unique Landscapes

New York’s character is written across its landscapes, from the towering skyscrapers of Manhattan to the industrial edges of Queens and the cultural hubs of Harlem. Each location tells a story, offering settings that can shift from iconic to intimate in a matter of blocks.

City lights create endless possibilities for nighttime cinematography. Waterfronts and bridges provide sweeping cinematic perspectives. Historic districts and neighborhoods bring authenticity and grit to every frame. At Lens Head Media, we capture this range with precision and creativity, ensuring that each project reflects the essence of New York while delivering visuals that resonate globally.

Blending Technology with Creative Storytelling

New York’s fast-moving environment demands both innovation and artistry. At Lens Head Media, we bridge cutting-edge technology with cinematic storytelling to deliver content that breaks convention.

Drones reveal sweeping aerial views of the skyline. High-resolution cameras capture the subtleties of human expression. Virtual production and immersive technologies push the boundaries of traditional filmmaking. Advanced color grading enhances New York’s palette of light, shadow, and energy.

It is not just about having the tools; it is about using them to create narratives that feel authentic, emotional, and unforgettable.

Why New York is a Hub for Video Production

New York is a global production capital, home to a thriving film, television, and commercial industry. The city offers endless locations, from Broadway theaters to SoHo lofts to iconic landmarks. It is home to diverse talent, with actors, musicians, directors, and crew from around the world converging here. The infrastructure is robust, with state-of-the-art studios, rental houses, and post-production facilities. A supportive ecosystem, with film commissions and tax incentives, encourages both large and small productions.

The city is not just a backdrop; it is an active collaborator in the creative process, fostering projects that reflect both local authenticity and global reach.

The Genres That Thrive in New York

New York is fertile ground for nearly every style of video production. Commercials capture the energy of major brands against iconic cityscapes. Documentaries explore real lives and social issues rooted in the city’s diversity. Feature films bring cinematic grandeur to theaters worldwide. Music videos are infused with New York’s raw, urban edge. Corporate and branded content reflects the power and influence of businesses headquartered in the city.

Whatever the vision, Lens Head Media crafts stories that embody the unique texture of New York.

Navigating the Industry in New York

Breaking into video production in New York requires both creativity and strategy. The city offers a fast-paced, competitive environment, but also one of immense opportunity. Building relationships within the film community is key. Staying ahead of trends ensures productions resonate with evolving audiences. Leveraging New York’s professional networks and film resources accelerates growth.

Lens Head Media brings guidance and experience to help clients and collaborators navigate the city’s industry landscape with confidence.

Authentic Storytelling with New York’s Spirit

At Lens Head Media, we believe authenticity is the heartbeat of impactful storytelling. New York is not just about landmarks; it is about people, neighborhoods, and the diverse cultures that fuel the city’s identity.

By integrating these communities into our productions, we craft narratives that feel genuine and deeply connected to the city’s fabric. This authenticity is what makes content truly resonate, whether for local audiences or the world stage.

The Advantages of Producing in New York

Producing in New York means tapping into a limitless variety of locations within a single city. A robust creative workforce is always ready to collaborate. Global visibility naturally follows from filming in one of the world’s most recognizable cities. And opportunities flow year-round, fueled by the city’s unrelenting energy and constant demand for content.

Here, every project becomes a vibrant mosaic that combines artistry, innovation, and New York’s unique personality.

Conclusion: Shaping the Next Chapter in New York Video Production

New York is more than a city; it is a stage for the world’s most ambitious stories. At Lens Head Media, we are proud to contribute to its legacy by creating productions that combine cinematic artistry, authentic storytelling, and cutting-edge technology.

Every project is an opportunity to capture the spirit of New York and share it with the world. With each frame, we aim to push creative boundaries, illuminate new perspectives, and craft narratives that stand the test of time.

In the city that never sleeps, the stories never stop, and at Lens Head Media, we are here to bring them to life.

FAQ

What can I expect from New York video production with Lens Head Media?
You can expect a blend of creativity, professionalism, and passion for storytelling. Our team offers full-service production, from concept development to final delivery, using imaginative techniques that make your project stand out.

Why is New York a hub for video production?
New York offers iconic locations, diverse talent, advanced infrastructure, and strong industry support. These elements create a thriving production environment that accommodates everything from feature films to branded content.

How does Lens Head Media capture New York’s unique spirit?
By combining cutting-edge technology with authentic storytelling, we create visuals that reflect both the energy of the city and the nuances of its communities. Each project is rooted in honesty, creativity, and cinematic excellence.

What types of projects thrive in New York?
Commercials, documentaries, feature films, music videos, and corporate productions all find a natural home in New York. The city’s variety of backdrops and cultural richness allow for boundless storytelling possibilities.

How can filmmakers navigate the New York video production industry?
Success comes from building strong relationships within the film community, staying ahead of industry trends, and leveraging the resources New York provides. Lens Head Media’s expertise helps guide clients and collaborators through this landscape with confidence.

Why is authentic storytelling important in New York video production?
Authentic storytelling ensures that content resonates with audiences by reflecting the real essence of the city and its people. In New York, where diversity and culture define everyday life, authenticity makes stories powerful and memorable.

What advantages come with producing video content in New York?
Productions in New York benefit from global visibility, limitless backdrops, access to top creative talent, and a vibrant year-round production environment that fuels innovation and storytelling excellence.

How to Write a Voice Over Script for a Corporate Video or Advertisement

lensheadmedia on August 21, 2025

A great voiceover can elevate a corporate video or advertisement from ordinary to memorable. But the secret to a powerful voice over doesn’t start in the recording booth—it starts on the page. Writing a strong script requires clarity, rhythm, and a keen understanding of your audience. Whether you’re producing a brand film, an explainer video, or a commercial spot, the right script sets the tone and ensures your message lands exactly as intended.

Here are some practical tips to help you craft an effective voice over script for your next project.

1. Know Your Audience and Purpose

Before typing a single word, take a step back and ask: Who am I writing for, and what do I want them to do after hearing this?

Corporate audiences often vary widely, from employees, investors, and potential customers, to the general public. Each group requires a different tone and focus. An internal training video might use straightforward language and a supportive tone, while a consumer-facing ad may be more energetic and emotionally driven.

Defining your audience early will influence not just your word choice, but also pacing, emphasis, and even the length of your script.

2. Write for the Ear, Not the Eye

What looks good on paper doesn’t always sound natural when spoken aloud. Voiceover scripts need to flow conversationally, as if the narrator is speaking directly to the listener.

Use contractions (“we’re” instead of “we are”) and shorter sentences to keep the script approachable. Avoid jargon unless you’re certain your audience understands it. Read your lines out loud as you go, and you’ll quickly catch anything that feels clunky, too long, or overly formal.

A good rule of thumb: if you wouldn’t say it in a conversation, don’t write it in your script.

3. Keep It Concise

Every second in a corporate video or commercial is valuable. A strong voiceover delivers information clearly without overloading the audience.

A common guideline is about 150 words per minute of voiceover. So, if your video is two minutes long, your script should land around 300 words. This ensures the narration has room to breathe and sync naturally with visuals.

Trim unnecessary words and focus only on the essentials. Instead of “due to the fact that,” use “because.” Instead of “in the event that,” use “if.” Concise language makes your message sharper and easier to remember.

4. Match the Script to the Visuals

Your script should feel like it belongs with the images on screen, not compete with them. If your video shows a product in action, let the visuals do some of the storytelling. Don’t describe what the viewer is already seeing—use the voiceover to add value, context, or emotion.

For example, if the screen shows an employee using new software, avoid narrating “An employee is using the software.” Instead, focus on the benefit: “With our platform, teams save hours every week and collaborate seamlessly.”

5. Use Structure to Guide the Audience

A strong script takes the listener on a journey. Even in a 30-second ad, there should be a beginning, middle, and end.

  • Hook: Start with something that grabs attention, like a bold statement, question, or surprising fact.

  • Body: Present the core message or story in a logical flow. For corporate videos, this might mean problem → solution → benefit. For ads, it could be need → product → impact.

  • Close: End with a clear takeaway or call-to-action, whether that’s visiting a website, contacting a team, or simply remembering the brand message.

Having this structure helps the audience stay engaged and leaves them with a clear impression of your message.

6. Write with Rhythm in Mind

Voiceovers aren’t just about words—they’re about pacing. The rhythm of your script can affect how it’s received. Short, punchy sentences can build energy and excitement, while longer, flowing lines can create a more thoughtful or professional tone.

Use line breaks to indicate pauses, and consider how emphasis on certain words will shape the delivery. Even if you’re not the one recording, a well-structured script gives the voice actor clear direction on timing and emotion.

7. Don’t Forget the Call-to-Action

Every corporate video or advertisement should guide the audience toward something—whether it’s visiting a website, attending an event, or adopting a new workplace policy. Your call-to-action should be simple, memorable, and directly connected to the main message.

Avoid vague endings like “Thanks for watching.” Instead, be specific: “Learn more at [company website],” or “Contact our team today to get started.”

8. Revise and Test Aloud

Once your script is drafted, read it out loud multiple times. You’ll often catch awkward phrasing, overly complex sentences, or unclear messaging. Better yet, ask someone else to read it back to you. If they stumble, chances are a professional voice actor will too.

Finally, make sure your timing lines up with the planned video length. Reading it aloud while timing yourself with a stopwatch is a simple but effective way to confirm pacing.

Final Thoughts: The Best Voice Over Scripts

Writing a great voice over script is equal parts art and strategy. It requires understanding your audience, respecting their time, and crafting words that sound natural when spoken. By keeping your script concise, conversational, and aligned with visuals, you set up your voice actor—and your video—for success.

Remember: in corporate and commercial storytelling, clarity is king. The smoother and more engaging your script, the more likely your message will resonate and stick.

Need a script for your next project? Check out our scriptwriting services here!

Zeiss Master Anamorphic Lenses: The Lenses That Shot Weapons (2025)

lensheadmedia on August 18, 2025

The new mystery horror hit Weapons has captivated critics and audiences alike. Directed and co-written by Zach Cregger, the film’s atmospheric tone and striking visuals have propelled it to critical and box office success. As of mid-August 2025 it has earned over 149 million dollars worldwide. A key part of its visual identity comes from the decision to shoot with the exceptional ARRI Zeiss Master Anamorphic lenses.

What Makes Master Anamorphics Stand Out?

Created through a collaboration between ARRI and Zeiss, the Master Anamorphic series set a new benchmark in modern cinema optics. The collection includes nine high-performance primes ranging from 28 millimeters to 180 millimeters, most with fast T1.9 apertures, and with optional extenders that expand the range to 360 millimeters.

These lenses are celebrated for their remarkable optical performance. They offer virtually no image breathing and eliminate the “anamorphic mumps” distortion often seen in close-ups. A newly designed 15-blade iris produces beautifully smooth oval bokeh, with evenly illuminated highlights that give every frame a natural cinematic texture. The mechanics are based on the trusted Master Prime series, featuring robust barrels that resist dust and water while maintaining precise focus and aperture control.

Cinematographers also value the creative flexibility of the Master Anamorphics. With optional flare sets, the lenses can shift quickly between a clean, controlled image and the dramatic flares that anamorphic photography is known for. Reed Morano described them as “more controllable than other anamorphics, but still capable of gorgeous flares when you want them.” That combination of technical control and stylistic range is part of what makes them so attractive on set.

The Weapons Edge: Atmosphere Built on Optics

Although the production has not officially confirmed every lens choice, the immersive visual design of Weapons strongly reflects the strengths of the Master Anamorphics. The film’s unsettling atmosphere and finely composed imagery echo the qualities that these lenses are known for, including rich flares, creamy backgrounds, and exceptional skin tone reproduction.

The use of anamorphic framing contributes not only to the look of the movie but also to its psychological impact. The wider field of view, along with the subtle distortions and unique flare patterns, gives the film a grand sense of scale. As many cinematographers note, anamorphic images carry a built-in sense of gravity that makes stories feel more epic and emotionally resonant. For a mystery horror film, that immersive scope amplifies tension and dread in ways that standard lenses cannot easily match.

weapons movie poster

Technical Highlights at a Glance

Here are some of the defining features that set the Master Anamorphic series apart:

Focal length range: 28 millimeters to 180 millimeters with consistent T1.9 apertures (except for the 180 millimeter at T2.8) and optional extenders up to 360 millimeters.
Optical quality: Minimal distortion, no breathing, and no close-up warping.
Bokeh and iris design: A 15-blade iris creates smooth oval highlights that enhance the classic anamorphic look.
Build and design: Dust and water resistant barrels with sturdy mechanics modeled on the Master Primes.
Creative flexibility: Optional flare modules allow rapid adjustments in style without changing lenses.

Why Filmmakers Choose Them

Beyond their technical achievements, the Master Anamorphic lenses give filmmakers creative confidence. They offer clarity and control while still allowing for the imperfections that make anamorphic images feel alive. Cinematographer Stijn Van der Veken praised them for their “magical blend of resolution and contrast with unmatched smoothness.” Reed Morano admired their impressionistic bokeh and called them “lenses that just scream cinema.”

That combination of precision and artistry is what makes them a go-to choice for directors and cinematographers who want their films to feel both polished and emotionally rich.

In Summary: Zeiss Master Anamorphic Lenses and Weapons

The critical and commercial triumph of Weapons shows how important cinematography is to storytelling. The ARRI Zeiss Master Anamorphic lenses represent the kind of tools that can transform a strong script and direction into a fully realized cinematic experience. Their ability to combine sharpness with warmth, and control with character, makes them a natural fit for a film that thrives on tension, atmosphere, and emotional depth.

For filmmakers, studying Weapons is a reminder that the right lenses are not just technical choices. They are creative instruments that help shape the emotional and psychological response of the audience. The Master Anamorphics do more than capture images. They create the immersive cinematic worlds that keep viewers engaged from the first frame to the last.

The Three C’s of Screenwriting: Concept, Character, and Conflict

lensheadmedia on August 5, 2025

If you had to strip screenwriting down to its most essential elements, you’d be left with three powerful pillars: Concept, Character, and Conflict. These are the “Three C’s” of screenwriting, and mastering them is key to crafting scripts that not only sell, but resonate with audiences long after the credits roll.

Let’s explore what each of these elements means, how they work together, and how you can use them to elevate your writing.

Concept: The Hook That Opens Doors

In Hollywood, concept is everything. Before a script is ever opened, before a character speaks a single line, it’s the concept that grabs attention. A strong concept is what gets your pitch meeting, secures financing, and sparks the audience’s curiosity with just one line.

The concept is your story’s central idea—the “What if?” that invites people in. What if you could relive the same day over and over? What if monsters hunted you the moment you made a sound? These kinds of premises ignite curiosity and imagination.

Consider The Twilight Zone. Each episode introduced a compelling new idea that made viewers lean in. The characters, while often underdeveloped due to time constraints, were secondary to the power of the concept itself. People tuned in episode after episode to see how each unusual scenario would unfold.

When people browse streaming services, they aren’t reading full synopses or character biographies. They’re scanning loglines. That means your concept has to immediately stand out. It’s the spark that lights everything else on fire.

Character: The Heart of the Story

A strong concept may get people in the door, but compelling characters are what make them stay. Without them, even the most exciting idea falls flat.

Your characters are the emotional anchor of the story. They should be active, layered, and relatable. More importantly, they need to change. Audiences want to see growth, struggle, and transformation. Characters who merely react to the concept instead of driving the story through their choices won’t keep anyone engaged for long.

Take films like A Quiet Place or Source Code. Both are built on intriguing concepts, but what makes them memorable is the depth of the characters. The emotional stakes, the relationships, and the personal dilemmas elevate the concept into something more human.

If you’re writing on spec, this matters even more. Executives and agents read plenty of scripts with high-concept premises, but the ones that stand out are those with authentic, emotionally rich characters. Pair a great idea with great characters, and you’ve suddenly got something people can see, feel, and sell.

Conflict: The Engine That Drives It All

The third and final pillar is conflict. Without it, there is no story. Conflict is the force that propels your characters forward and puts your concept to the test.

Cinematic conflict must be visible. You can’t rely on internal thoughts or summaries of emotion. Conflict should play out through action, choice, and consequences. Whether it’s physical, emotional, or philosophical, the opposition has to be clear and ever-present.

And it can’t just happen once. Great scripts are built around ongoing, evolving conflict. Your characters should be constantly tested by new challenges, each one forcing them to grow or change. These moments create the stakes and tension that keep audiences invested.

Conflict isn’t just an obstacle. It’s the tool that reveals who your characters really are and what your concept is truly about.

Screenwriting: Bringing It All Together

These three elements—concept, character, and conflict—work best when they’re in balance. One can’t carry the whole story on its own. A great concept will get attention, but only compelling characters and meaningful conflict will hold it.

Ask yourself: Is my concept unique and engaging? Are my characters active, emotional, and evolving? Does conflict shape every scene and keep the story moving?

If one area feels weak, don’t be afraid to revisit and refine. The best scripts are those where all three Cs are firing at full strength.

Mastering the Three C’s of screenwriting doesn’t guarantee success. But it gives you the foundation to tell stories that are not just read but understood and remembered.

 

Have any more questions on screenwriting? Contact us for a free consultation today!

Stock Footage vs. AI-Generated Content: What’s the Difference and Why It Matters

lensheadmedia on July 30, 2025

In the world of media production, whether for film, marketing, web, or social content; visuals are everything. But creating those visuals from scratch can be time-consuming and expensive. That’s why so many creators turn to two popular solutions: stock footage/images and AI-generated content. Both serve as efficient ways to enhance projects without needing to shoot every element yourself. However, they’re not the same, and the differences can have a major impact on your creative goals, your audience, and even the planet.

What Is Stock Footage and When Should You Use It?

Stock footage and photography are professionally captured images and video clips that are licensed for use in other creative projects. They’re often stored in large databases like Shutterstock, Getty Images, or Adobe Stock, offering a wide range of subjects from nature scenes and aerial city views to business meetings and lifestyle shots.

One major benefit of using stock is reliability. These assets are typically high quality, standardized, and reviewed for legal clearances, making them a safe choice for commercial use. They also come with a “real-world” authenticity, shot with natural lighting, live actors, and recognizable locations, giving them a grounded feel.

Stock is ideal when:

  • You need quick visuals for a tight deadline

  • You lack the budget to shoot your own footage

  • Your project needs realism or documentary-style visuals

  • You want to avoid the ethical or copyright complexities of AI

However, stock content has its limits. It can feel generic, overused, or mismatched if not carefully curated. Anyone can license the same clip you’re using, which means your brand or project might not feel as unique as you’d like.

The Rise of AI-Generated Content

On the other hand, AI-generated content refers to visuals created entirely or partially by artificial intelligence tools like Midjourney, DALL·E, Runway, or other generative models. These platforms allow you to produce customized images, animations, and even video sequences based on text prompts or image references.

AI excels at making visuals that don’t exist in real life, such as surreal landscapes, futuristic scenes, fantasy characters, or conceptual artwork. It gives creators a fast, affordable, and flexible way to explore visuals that would otherwise require a large crew, 3D modeling, or extensive post-production.

AI is especially helpful when:

  • You need something highly stylized or abstract

  • You’re designing early-stage concepts or storyboards

  • You’re building speculative or imaginary worlds

  • You want full control over your visual direction

That said, AI visuals can sometimes look uncanny or inconsistent in detail. Legal and ethical questions still linger, particularly around the use of copyrighted training data and the lack of human attribution. There’s also growing public skepticism around AI-generated work, especially when it’s not disclosed or clearly labeled.

Audience Perception: The Human Touch Matters

One major difference between these two approaches isn’t about the content itself, it’s how people react to it. Stock visuals, while not custom-made, are at least grounded in reality and human effort. AI content, despite being impressive, can trigger negative reactions if audiences sense it’s replacing authentic or human-driven work.

This matters more than ever in an age where consumers value transparency and trust. If your audience discovers your visuals were created entirely by AI, especially without credit or context, they may feel misled. Some creators have faced backlash or seen engagement drop when fans or followers perceive their work as artificial, lazy, or profit-driven at the expense of real artistry.

In short, using AI-generated visuals without thought or disclosure can hurt your brand, even if the image itself is striking.

The Environmental Trade-Off

There’s also the environmental impact to consider. Stock footage, once captured, exists on a server and is reused indefinitely, so its carbon footprint is essentially front-loaded. AI-generated content, however, requires significant computing power to generate new results each time. Training and running large models consumes vast amounts of energy, especially at scale.

While individual generations may seem negligible, the industry-wide trend of AI-generated media could lead to a substantial increase in digital emissions. Creators aiming to produce environmentally conscious work should weigh whether using AI for routine or replaceable tasks is worth the cost.

Final Thoughts

Both stock and AI content have valid roles in modern media production. Stock footage offers trust, realism, and convenience. AI provides customization, creativity, and speed. The best choice depends on your project’s needs, values, and goals. But no matter which you choose, remember: your audience cares about the how, not just the what. Choose wisely, and make it clear why you did.

Have any more questions? Contact us today!

What’s Filming in Atlanta This July: 2025

lensheadmedia on July 21, 2025

Atlanta continues to thrive as one of the top film and TV production hubs in the country, and July 2025 is no exception. From big-budget thrillers to heartfelt dramas and fresh comedies, the city and its studios is buzzing with productions from major streaming platforms like Apple TV+, Netflix, and Paramount+. Here’s a closer look at the television shows currently filming around Atlanta this month.

Cape Fear (Apple TV+)

The upcoming Apple TV+ thriller Cape Fear is in full production at Assembly Studios in Doraville. With stars Amy Adams and Javier Bardem leading the cast, this reimagining of the classic novel and film explores a haunting story of revenge and psychological suspense. July brings the continuation of interior and exterior shoots around the Atlanta area, with crews spotted filming in and around studio facilities and surrounding neighborhoods. Bardem’s character, Max Cady, a menacing figure from the past, returns to torment Adams’s character, a public defender, in what promises to be a tightly wound, character-driven series.

Free Bert (Netflix)

Bert Kreischer’s new Netflix series Free Bert is one of the more lighthearted projects filming in the city. The show began production in early July at Cinespace Studios and has been actively seeking extras through local casting calls, confirming the ongoing shoot throughout the month. This semi-autobiographical comedy follows Kreischer as he plays a fictionalized version of himself navigating family life and fame. The series is expected to feature six episodes and will bring plenty of humor and local flavor to the screen as it captures Atlanta’s energy and backdrop.

Sweet Magnolias – Season 5 (Netflix)

Production on Season 5 of Sweet Magnolias is underway in Covington and other parts of the Atlanta metro area. Shooting began in early June and continues into the summer months. This season includes directing debuts from stars JoAnna Garcia Swisher and Brooke Elliott, with new storylines unfolding beyond the small town of Serenity. Cast and crew have been seen at familiar filming locations throughout Covington, with a mix of scenes shot in both Georgia and New York this season. Longtime fans can expect more personal challenges, community drama, and emotional arcs from the beloved trio of Magnolias.

Tulsa King – Season 3 (Paramount+)

Tulsa King has returned for a third season and continues to film scenes in Atlanta following its earlier shoots in Oklahoma. Starring Sylvester Stallone, the show brings its gritty mob drama to Georgia for expanded storylines and new characters. Season 3 introduces Robert Patrick, Kevin Pollak, and Beau Knapp, and includes a guest appearance from Samuel L. Jackson as a potential spin-off character. The blend of Oklahoma and Georgia locations allows the series to diversify its setting while maintaining the visual identity established in earlier seasons. Filming is expected to continue throughout the summer.

Conclusion

July 2025 is shaping up to be a dynamic month for TV production in Atlanta. Whether it’s the chilling suspense of Cape Fear, the feel-good charm of Sweet Magnolias, the comedy stylings of Free Bert, or the high-stakes crime world of Tulsa King, the city remains a magnet for creative talent and compelling storytelling. For local film enthusiasts, aspiring actors, or anyone curious about what’s filming nearby, this month offers a wide range of opportunities to witness television production in action.

Sources

The FX2: Sony’s New Hybrid for Creators

lensheadmedia on July 16, 2025

Sony’s newly released FX2 is making headlines as the latest entry in the Cinema Line, but make no mistake, this camera is just as much about stills as it is about video. With its compact build, full-frame power, and crossover features, the FX2 stands as a true hybrid workhorse designed for modern creators who want a camera that handles both photography and cinematography without compromise. And for longtime users of the A7 series, this might just be the upgrade you’ve been waiting for.

A True Hybrid: Cinematic DNA Meets Still Photography

The FX2 is built around a 33MP full-frame Exmor R™ CMOS sensor and Sony’s ultra-fast BIONZ XR™ image processor, giving it the same core engine as some of Sony’s top-tier Alpha cameras. But what makes the FX2 different is how effortlessly it switches between still and motion capture. A dedicated toggle lets you move between MOVIE and STILL modes, each retaining its own saved settings, making it seamless to shoot high-resolution photos and cinematic footage on the same shoot. This hybrid-friendly layout, paired with industry-grade controls and menus, sets the FX2 apart from most cinema-first cameras.

For photographers, the 33MP sensor offers excellent detail and dynamic range, making it suitable for everything from editorial work to landscapes and portraits. You also get Sony’s advanced AI-based Real-Time Recognition autofocus, which tracks people, animals, and even vehicles with stunning accuracy — perfect for fast-paced event photography or solo shooting. Add in Sony’s wide lens ecosystem of over 70 native E-mount lenses, and the FX2 becomes one of the most versatile stills cameras in its class.

A New Chapter After the A7S Series?

With its full-frame sensor, compact size, and focus on low-light and dynamic range, the FX2 lands in a similar space once occupied by the A7 series, but with significant upgrades. Unlike the 12MP A7S III, the FX2 gives you a 33MP sensor, opening up more creative room for high-res stills and detailed video crops. Dual base ISO (800/4000) offers the same clean low-light performance that made the A7S series a legend, but with much more resolution to work with.

And because it shares the same Log profiles and color science found in Sony’s Alpha line, the FX2 slides perfectly into a stills photographer’s workflow. For creators who’ve been using an A7S for video and something else for stills, the FX2 represents a consolidation of gear. One camera that does both with professional-level quality.

Log Workflow, LUTs, and Live Monitoring

The FX2 offers more than just great image quality — it’s designed for serious workflows. You get full support for S-Log3 and three Flexible Log shooting modes (Flexible ISO, Cine EI, Cine EI Quick), giving photographers and filmmakers alike extensive post-processing flexibility. Up to 16 user LUTs can be loaded via SD card or Sony’s Creator’s Cloud, and these can be applied to both stills and video. That means your grading decisions can carry across formats and remain consistent in color-critical environments.

Photographers working in commercial or production settings will also appreciate the ability to shoot stills in Log mode and use the same post pipeline as video. That’s a major time-saver when matching looks across campaigns or multimedia projects.

Built for Solo Creators and On-the-Go Workflows

Physically, the FX2 is compact and cage-free, with built-in mounting points and an internal cooling fan that enables uninterrupted 4K 60p recording. For still shooters, that compactness makes it just as comfortable in the hand as an Alpha-series camera. And with features like the angle-adjustable EVF, active/dynamic stabilization, and Sony’s new “BIG6” interface for fast control, it’s ready for both handheld photo work and stabilized rig setups.

Battery life is also strong, with the NP-FZ100 powering up to 100 minutes of continuous recording. Dual card slots make it easy to balance stills and video without swapping cards or running out of space.

Next-Level Autofocus and Smart Features

AI-powered Real-Time Recognition AF and Auto Framing make shooting sharp photos easier than ever, even when you’re working solo or in unpredictable situations. You can also tweak AF transition speed and subject tracking sensitivity, giving you full control whether you’re tracking a subject across a stage or snapping candid street portraits.

AF Assist adds even more precision by allowing for smooth manual adjustments with AF support — useful for both video pulls and photo refinements. And for photographers who need clean composition, the FX2’s customizable crop and auto-framing tools help frame the subject perfectly in-camera, every time.

One Camera, Endless Possibilities

The FX2 isn’t just another step in Sony’s Cinema Line,  it’s a full-fledged hybrid camera that bridges the gap between the Alpha and FX series. For many creators, it may be able to completely replace the need for multiple cameras, offering the best of both worlds: high-end photo performance and uncompromising cinema features.

Whether you’re a filmmaker who shoots stills, a photographer stepping into video, or a content creator who needs one tool that does everything, the FX2 might just be your perfect match. It’s the kind of camera that doesn’t just adapt to your workflow, it refines it.

Have more questions? Contact us today!

How James Gunn’s Superman Was Shot: The Technical Side

lensheadmedia on July 14, 2025

James Gunn’s Superman marks a bold new chapter in the DC cinematic universe, blending the emotional depth and visual spectacle fans have been hoping for. But beyond its engaging storytelling and iconic characters, the technical artistry behind the camera is just as impressive. The cinematography team employed a thoughtful mix of cutting-edge digital cinema cameras and world-class lenses to bring this modern superhero epic to life.

Let’s break down how Superman was shot, and what tools made it all possible.

Camera Arsenal: RED V-RAPTOR, RED Komodo, and Phantom Flex4K-GS 9

For most of the film’s principal photography, Gunn’s team relied heavily on RED Digital Cinema cameras, specifically the RED V-RAPTOR and RED Komodo. These two cameras are known for their versatility, compact design, and powerful image sensors, making them ideal for a film that required everything from intimate dialogue scenes to explosive, large-scale set pieces.

RED V-RAPTOR 8K VV

The RED V-RAPTOR was a workhorse on the production, offering an incredible combination of resolution, dynamic range, and frame rates. With a full-frame 8K VV sensor, the V-RAPTOR captures images at up to 8192 x 4320 resolution, with 17+ stops of dynamic range. That means it can handle deep shadows and bright highlights in the same shot—ideal for the dramatic lighting and high-contrast environments of a superhero film. It also supports 120 fps at 8K, and up to 600 fps at 2K, providing tons of flexibility in post-production.

The V-RAPTOR’s compact form factor also allowed for easier rigging in tight or dynamic shooting scenarios; important for a movie where the camera often moves with the characters, whether on foot, in flight, or in chaos.

RED Komodo

Alongside the V-RAPTOR, the RED Komodo 6K was used for a significant portion of the shoot. Slightly more compact than its sibling, the Komodo features a Super 35 sensor and records up to 6K resolution (6144 x 3240). It’s especially praised for its global shutter, which eliminates motion artifacts and rolling shutter effects; vital for capturing clean, crisp action sequences. This camera was likely used for handheld work, drone shots, or vehicle mounts where its small size and high-quality image capture gave the team creative freedom.

Phantom Flex4K-GS 9

For the film’s breathtaking slow-motion sequences, the production employed the Phantom Flex4K-GS 9. This camera is designed for ultra-high-speed shooting, capable of capturing up to 1,000 frames per second at 4K. It features a global shutter and a super 35mm CMOS sensor, delivering unmatched clarity even when the action slows to a near standstill.

These slow-motion shots added a sense of grandeur and detail to the film, freezing moments in time to heighten emotional or visual impact. Whether it was Superman soaring through explosions or a mid-air rescue suspended in slow-mo, the Phantom Flex4K helped elevate the cinematic experience.

The Glass: A Blend of Modern and Classic Lenses

The visual style of Superman is rich, textured, and cinematic, largely due to the deliberate choice of lenses that marry technical precision with aesthetic character.

Leitz Tri-Elmar and M 0.8

These Leica lenses are known for their pristine optics, consistent color rendition, and compact form factor. The Leitz M 0.8 series, in particular, brings a painterly quality to the image, with soft fall-off and a beautiful bokeh. They’re often favored for their ability to render skin tones naturally and highlight subtle emotion in close-ups. The Tri-Elmar lens, with its multi-focal range, allowed the team to move quickly between focal lengths without changing lenses.

Panavision Primo 70

Designed for large-format sensors, the Panavision Primo 70 lenses are engineered to deliver ultra-high resolution while maintaining classic cinematic character. These lenses produce edge-to-edge sharpness and minimal distortion, making them perfect for wide, epic shots that capture the scale of Metropolis, or the intimacy of Clark Kent’s Kansas roots.

Angénieux Optimo Ultra

For zoom work and dynamic camera movement, the team also used Angénieux Optimo Ultra lenses, known for their smooth zooms, sharpness across the frame, and minimal breathing. These lenses provided flexibility during complex action sequences, allowing the camera team to adjust focal lengths without sacrificing visual consistency.

A Unified Vision Through Technology

What makes the cinematography of James Gunn’s Superman stand out isn’t just the high-end gear—it’s how these tools were used to support the story. From the RED V-RAPTOR’s vast dynamic range to the Phantom’s slow-motion wizardry, every camera choice was made to emphasize character, drama, and scale.

Combined with a curated selection of lenses that blend clarity with artistry, the result is a visually cohesive film that feels grounded yet awe-inspiring. It’s a Superman story told not just with heart, but with a powerful visual language that reminds us why we love going to the movies.


Have any questions or want to bring the RED video quality to your next shoot? Contact us today!

 

How To Train Your Dragon (2025) Was “Filmed for IMAX.” What Does That Mean?

lensheadmedia on June 18, 2025

With the new live action How to Train Your Dragon movie being promoted as “filmed for IMAX,” you might be wondering if that means the production used IMAX’s giant cameras. The short answer is no. This phrase does not mean the filmmakers used IMAX-branded equipment, but rather that the film was created with IMAX’s unique standards and expanded screen formats in mind. It was more than likely shot on a top-tier camera like the ARRI Alexa 35.

Understanding the Language: Filmed for IMAX vs Shot with IMAX

IMAX uses two distinct phrases to describe how a movie was made. “Shot with IMAX” refers to productions that were recorded using IMAX’s actual cameras, which use large format film or high-resolution digital sensors. These cameras offer an unmatched level of image detail but are heavy, expensive, and technically demanding. As a result, they are usually reserved for high-profile directors like Christopher Nolan.

“Filmed for IMAX,” on the other hand, refers to productions that use IMAX-certified digital cameras and follow specific guidelines to ensure the movie looks its best on IMAX screens. This includes attention to resolution, image depth, color, and especially the framing within IMAX’s taller aspect ratios. The phrase is part of a program launched by IMAX to bring more flexibility to filmmakers while still enhancing the visual quality for IMAX theaters.

Why This Matters for How to Train Your Dragon

The phrase “filmed for IMAX” means that the filmmakers made conscious choices to frame and finish the movie in a way that takes advantage of IMAX theaters’ unique size and scope. This does not mean there will be drastic screen expansions like you would see with traditional IMAX cameras, but it does mean you will get a more immersive image when viewed in an IMAX auditorium.

It is very likely that this film was shot using the ARRI Alexa 35  as cinematographer Bill Pope has filmed his last few projects on the camera. These systems are renowned for their rich color reproduction, sharp image capture, and dynamic range. They are also approved by IMAX for use in the “filmed for IMAX” category. While they do not carry the same cachet as IMAX’s native film cameras, they can produce an image that is more than capable of filling large premium screens with clarity and depth.

Arri Alexa 35

Technical Details That Make a Difference

There are a few key elements that separate “filmed for IMAX” productions from standard digital releases:

IMAX-certified cameras – These are digital cameras that have been tested by IMAX and approved for their image quality, resolution, and stability.

Aspect ratio optimization – Most traditional movies are framed at 2.39 to 1. IMAX films often take advantage of a taller 1.90 to 1 aspect ratio. When directors shoot with that in mind, audiences can enjoy more vertical image real estate, which adds to the feeling of immersion.

Post production process – After the footage is captured, it goes through an IMAX-specific workflow to ensure it meets their high standards for sharpness, color accuracy, and sound mixing.

What This Means for the Viewer

When you watch How to Train Your Dragon in an IMAX theater, you will not see the sudden changes in screen size that happen when films are shot with true IMAX cameras. However, you will get an image that is framed and finished for the larger screen format, giving you more visual detail and a better sense of scale. The colors will be richer, the audio will be more dynamic, and the compositions will be adjusted to make the most of the vertical space.

Final Thoughts

It is easy to assume that anything “filmed for IMAX” means high-end equipment and elaborate production setups. While that is not always the case, it does mean that the filmmakers made thoughtful decisions during production and post-production to give audiences a better theatrical experience. Whether or not IMAX cameras were involved, the movie was built to shine on a premium screen.

When you see the phrase “filmed for IMAX,” you are getting a glimpse into the creative intent behind the film not just its technical specs. With How to Train Your Dragon, that intent was to provide viewers with a bigger, brighter, and more immersive world to enjoy.

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