This reel is a highlight of one of the most intense and rewarding runs we’ve ever had: a year-long content partnership with Genesis, Apple, and ESPN for Monday Night Football. Each week brought a new city, a new performance, and a new challenge, and we were there for all of it.
From shooting Gwen Stefani on a soundstage in California to capturing Bad Bunny’s energy in Houston, to filming Lil Wayne in New Orleans, we handled performance coverage, behind-the-scenes storytelling, and lifestyle b-roll of each host city. Add in sleek car footage of the Genesis lineup, and every shoot was its own mini production.
We filmed with a multi-cam RED setup to give performances the scale they deserved and used gimbals, drones, and a full traveling crew to tell a story that was bigger than just the music. It was about the culture of each city, the vibe of the fans, and the high-end presentation that tied it all together.
Week after week, city after city, we brought Monday Night Football to life with a mix of artistry, logistics, and hustle , and we’re proud to have been a creative force behind one of the biggest sports and entertainment campaigns of the year.
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