These days, making a music video is easier than ever. All you need is an artist with a song they want to feature, a medium-grade camera, and that’s really about it. With technology advancing at such a rapid pace, and the prices of cameras becoming more and more affordable, everyone and their mom seemingly can make a music video. However, just because something’s easy doesn’t mean that it’s good, or even palatable.
Making a music video may be easy, but making a GREAT music video is something that takes thought, finesse, and skill. It’s not an easy task, but if you’re going to take the plunge, here’s 5 quick tips to getting the most out of your project:
1) Develop a Strong Concept
You can use the highest-end camera and lenses, you can add stunning visual effects in post, but if the underlying concept of your video is as empty as my wallet after buying Christmas gifts for the family, your project is dead in the water. Audiences have become more and more savvy when it comes to narrative, and they’ll be quick to call bull**** on a piece that’s all style, no substance. Taking the time to craft an idea that either thematically fits the song, contrasts with it, or takes it in an intriguing direction will keep people interested, and, more importantly, watching all the way through.
2) Invest In All 3 Phases
One of the biggest pitfalls of people new to the music video scene is that they either over or under spend on a single phase of production and neglect the others. Making a video of any kind is a marathon, not a sprint. Putting as much time, effort, and resources into pre and post production as you do into the actual shoot day(s) will make a world of difference in the final product. This is an investment that will boost your image and gain attention, so make sure you put your best foot forward.
3) Scout Out the Perfect Location
Regardless of the type of music video you’re going for, be it performance-based or narrative-driven, the location is crucial to establishing the mood and tone of the video. This step can be time-consuming, but there’s no better feeling than finding that locale that’s just perfect for what you envisioned.
4) Use the Right Equipment for What You Want
Generally speaking, the better the equipment you use, the higher the production value, and the more likely people are to engage with the content. However, if your vision (or your budget) dictates otherwise, you can still maximize your efforts by getting creative. If your concept is super action-oriented, a GoPro is a great way to get up close and personal with the movements; or if your vision calls for a more “retro” feel, utilizing older camcorders is a great way to go. The key here is to have a grasp on the aesthetic you want, and then discover ways to capture that essence.
5) Assemble a Kick-Ass Team
Like most video projects, the finished product is nothing more than the sum of the pieces that put it together. Working with a team like the one here at Lens Head Media, full of industry professionals who are as passionate about making these videos as you are, will shine through in the final spot.